With Overture's imminent move to a minimum bid of 10 cents/click, I can see Google laughing all the way to the bank. They'll become the default choice for any PPC strategy requiring bids less than 10 cents, of which I think there's many. Add to it the language and geo-targeting options and the choice is even easier. Do others agree?
We find that Yahoo and Msn surfers buy & spend more than google surfers. As long as Yahoo and MSN use OV than we will have to spend ad dollars in OV. BTW our OV budget is less then half our adwords budget, but it generates more sales.
I did not mean to say they produce equal returns. I think it's been covered many times that different markets have different habits.
What I'm trying to say is if your phrase "red wooden widgets with wrough iron imprints" does well on overture and you have great ROI, but you need more clicks cause you want to expand - it wouldn't be wise to ignore adwords. And vice-versa.
The ROI might be lower, but if it's still positive (and for such specific term it better be) then why not use both?
I have a few narrow keywords that covert every 10th visitor, but I only get 3-4 clicks per day on adwords with high CTR. Why wouldn't I do the same with overture? I mean, if I make the phrase broader - the conversion would drop, so I need more market for the same search.
Mansterfred - I meant right across the board and wasn't referring to my case, or any other individual cases. I'm sure accounts vary plenty, but I just feel it opens up the lower end (but still significant) of the PPC market.
On a personal note I find Adwords traffic does convert a bit lower than Overture but I'm sure every account is different.
Google may not have to raise their min bid. If I had to guess, their overhead is probably less with the fact that not every listing is hand checked and most people tend to use the broad match option, which cuts down on those niche keywords that only one person is bidding on that you see on OV.
I have literally hundreds of keyword phrases on OV that I pay (paid) .05 a click for because there was no one else bidding on that term. On adwords, I have very few of those because of the broad match. I would imagine that adwords makes bonus money off that and wouldn't need to raise bids (I hope)