I am a new member but have spent many hours reading the forums each and every update and now its time that I gave my 2 cents.
Firstly, this new update has completely destroyed my confidence in
Google. It seems that they are TESTING the waters for this new "adwords algo"
Let me explain why I have come to this conclusion:
I run quite a large commercial site with many subdomains.
My site is well optimised and I have many RELEVANT incoming links, most with relevant link text.
I market each subdomain as an individual site and each subdmain has relevant incoming links, lots of good content and most visitors compliment us on a job well done.
This strategy has worked very well up until this new update.
HERE is the reason I say that they are TESTING the waters for the "adwords algo" :
Most of my subdomains have always ranked within the top 10 serps.
This month half of them have fallen away(down 6- 9 pages in the serps) and the new index reflects completely new results for my main key words(competitors have also fallen away). New results reflect many irrelevant results and the relevant ones (with matching titles, etc) are sites of very poor quiality(useless content and in most cases outdated prices, etc)
For the other half that have'nt fallen away the results are very similar to last month and in many cases my subdomains have moved even higher in the serps(same competitors are also still there).
Now, all my subdomains are template based with similar structures and marketing tactics - only difference is the actual content on the pages themselves.
So - how the hell do half the subdomains remain unaffected by this update, while the other half have slipped down by 8 pages and more?
CONCLUSION : Google is TESTING on some competitive keywords and leaving others alone. NEXT MONTH - who knows what will be?
My business supports many families - it is NOT RIGHT that we can be manipulated this way by ONE search engine. Many lives are being affected by this "GOOGLE GREED" (thats if their plan is to implement an "adwords algo").
BOTTOMLINE : if this is the case then I have to say and prey that this is the beginning of the end of GOOGLE - havent they learned from the mistakes of alta vista and the like?
Final Comments :
If a webmaster is going to spend endless hours optimising sites and exchanging links to increase PR and better there serps on particular keywords, then surely these sites are RELEVANT - why would one waste there time otherwise?
Suggestions to GOOGLE : work on an ALGO that recognises incoming links from OFF THEME sites as spam - leave the rest of us alone!