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Time of Day Targeting
Can PPC ads be limited to displaying during certain times of the day?
GerBot




msg:1107167
 7:36 am on Aug 6, 2004 (gmt 0)

Iím looking to target my PPC advertising to specific times of the day.
i.e. my ads will only display between the hours of 10am and 2 pm GMT.

Are any of these statements correct?

1)You can target time within the Google and Overture advertiser interfaces
2)Google & Overture will set this up if you spend more than $x per day
3)If you use big management software/service provider y you will be able to
4)You have never been able to do this but I with you could
5)Something completely different

thanks Guys

 

edit_g




msg:1107168
 6:56 am on Aug 7, 2004 (gmt 0)

1)You can target time within the Google and Overture advertiser interfaces

No.

2)Google & Overture will set this up if you spend more than $x per day

If you're asking here and not getting on the phone to Google or Overture then, no, probably not.

3)If you use big management software/service provider y you will be able to

Yes.

4)You have never been able to do this but I with you could

No.

5)Something completely different

Probably. ;)

webdiversity




msg:1107169
 12:59 pm on Aug 7, 2004 (gmt 0)

Day Parting is possible to do, but not through the suppliers interface.

No matter how much money you spend, G and O will not encourage you to spend less money with them.

The effect of day parting is more painful on Google CTR, and I would advise against it myself.

GerBot




msg:1107170
 2:34 pm on Aug 8, 2004 (gmt 0)

thanks for the help.

For what it is worth I've found two bid management companies who offer this service (with all their other services) for ~5% of spend.

webdiversity




msg:1107171
 7:47 pm on Aug 9, 2004 (gmt 0)

Guess that's open to interpretation as to whether it's a service or a dis-service on Google.

We can do it, just have found it to be poor value, especially at the moment.

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