homepage Welcome to WebmasterWorld Guest from 54.226.0.225
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Google AdWords Myths
Think Differently and Make AdWords Work For You
skibum




msg:1126874
 3:16 pm on Aug 2, 2004 (gmt 0)

1) I have to be in the top-2 spots to get traffic.

Completely False in almost all cases. Many times you'll get better conversion rates if you lower your ads appear in the lower spots.

2) Creative doesn't really matter that much

It makes a world of difference. There is no magic forumula for pulling great CTRs but if you've ever had an ad that jumps up to the "G-spot" and gets a 15-25% CTR, you come to appreciate what a relevant ad can do for you.

3) If I'm not on the first page, I won't get any traffic

It does of course, depend on the keyword market but there are keywords that relate to most any topic for which 2nd - 5th page ad listings can genrate plenty of traffic.

4) If the traffic estimator or my AdWords rep tells me I'm only capturing a portion of the traffic I could get because my daily budget is to low, my only option is to raise bids.

False again. Look at your rankings. If your average rank is higher than 4 you can just lower your bids, still get search syndication, increase your traffic by up to 50% and spend the same amount of money.

5) It costs X amount of money to get a click for a specific keyword.

False. It costs whatever you want to spend to get traffic for a specific keyword. The estimator may suggest X but chances are you can bid substantially less and still get (often less) traffic.

Anybody else have some tips/myths to throw in the ring?

 

stevenmusumeche




msg:1126875
 3:21 pm on Aug 2, 2004 (gmt 0)

To expand on one of your myths - I find it very much more profitable (in terms of conversions) to be in the 3-6 range than in the 1-2 range.

hdpt00




msg:1126876
 3:24 pm on Aug 2, 2004 (gmt 0)

I second that, my lower ranking ads are doing just great and getting very high CTR. I also think it is important to have good titles for the ads,that is what brings people in.

Robino




msg:1126877
 3:42 pm on Aug 2, 2004 (gmt 0)



"Nobody clicks on those ads. People only click on the real listings!"

Really? Well, we all know that that's false. But that is the biggest myths out there!


[edited by: Robino at 4:41 pm (utc) on Aug. 2, 2004]

hdpt00




msg:1126878
 3:50 pm on Aug 2, 2004 (gmt 0)

What do you guys consider a pretty good CTR for your ads? I'm not sure if you can release your CTR or not according to AdWords TOS, but if you can maybe you will share wehat is considered good so I know what to shoot for.

Syzygy




msg:1126879
 3:57 pm on Aug 2, 2004 (gmt 0)

Google Adwords is expensive

Google adwords can work for anyone - regardless of the size of your budget.

Additionally, for the cost conscious, you can control levels of spending in order to keep your spend within you budget limits if needs be.

Syzygy

Fischerle




msg:1126880
 4:51 pm on Aug 2, 2004 (gmt 0)

Myth: You will easily have immediate success and make lots of money with Adwords.

As with anything, it rewards those who are persistent and work hard, and are willing to gamble a little. I think too many people intially expect hundreds of dollars a day from slapping up a few half-hearted ads with broad keywords. Those days are gone as more and more gain Adwords expertise.

webdiversity




msg:1126881
 10:16 pm on Aug 2, 2004 (gmt 0)

What do you guys consider a pretty good CTR for your ads? I'm not sure if you can release your CTR or not according to AdWords TOS, but if you can maybe you will share wehat is considered good so I know what to shoot for.

We've got ads ranging from 0.1% (and running way beyond the 0.5% cut off) and 300% 3 clicks from 1 impression....... and everything in between.

A good CTR can be the tip of a sinister iceberg, CTR is the attrition rate of getting people to your site, how they convert should be much more important.

A good CTR with poor conversion means you will get "no sales" to your site cheaper than with a poor CTR.

There's a bunch more myths about Adwords, but mythology doesn't pay the bills.

skibum




msg:1126882
 3:04 am on Aug 3, 2004 (gmt 0)

Another Tip

Unless you have everything on exact match, use some kind of tracking system to capture the actual keywords the user entered to find your site, not just the one purchased.

GuitarZan




msg:1126883
 5:08 am on Aug 3, 2004 (gmt 0)

Hey,

If I go through my AdGroups and delete low CTR KeyWords, my Campaign's overall CTR will do better and result in cheaper costs through a better CTR

Found out awhile ago from here that this is not true. Where your ad is displayed for any given KeyWord is determined by what you are bidding, and what that KeyWords CTR is.

This may not make AdWords work for you, but it will save you time. Google will usually cut out low CTR KeyWords, and they don't affect your AdGroup/Campaign while they are running.

All the Best,

C.K.

Robsp




msg:1126884
 1:00 pm on Aug 3, 2004 (gmt 0)

Another myth:

The higher the CTR the better. Not true for us (true for Google though :))as ROI and conversions count. Very often lower CTR ads and keywords produce much better ROI but you have to be willing to measure and check.

eWhisper




msg:1126885
 1:10 pm on Aug 3, 2004 (gmt 0)

ROI is everything.
Always go for the highest ROI.
Forsake all numbers for the ROI.

I'd rather go for the best bottom line over the highest ROI (which sometimes does conincide).

Robino




msg:1126886
 2:14 pm on Aug 3, 2004 (gmt 0)



Good point ewhisper!

It should be, "Profit Volume is Everything!"

AdWordsAdvisor




msg:1126887
 6:52 pm on Aug 3, 2004 (gmt 0)

The higher the CTR the better. Not true for us (true for Google though :))

I completely agree that, at the bottom line, what should really matter to advertisers is whether they are making money from their advertising, however it gets stated. However, I just wanted to jump in with a few words regarding why CTR matters to Google.

Simply stated, we want to show relevant ads to our users so that, over time, they'll trust AdWords ads and click on them.

And, importantly, we want the relevance of your ads to our users to be judged by those users. Thus the focus on CTR, which is exactly that: the percentage of users who have seen your ad, and found it relevant enough to click on.

It may surprise you to know that the keywords with the highest CTR are not by definition the ones that bring AdWords the most money.

One example to illustrate the point:

* The very broad keyword 'decravinators' got 10,000 impressions yesterday and had 100 clicks at an average CPC of $0.50. In this case CTR = 1% and 'revenue' = $50.00

* During the same time period, the extremely targeted keyword 'very fuzzy vintage tangerine colored decravinators' got only 30 impressions, and had 3 clicks at $0.50. In this case, CTR = 10% and 'revenue' = $1.50

AWA

digitalv




msg:1126888
 7:02 pm on Aug 3, 2004 (gmt 0)

And, importantly, we want the relevance of your ads to our users to be judged by those users. Thus the focus on CTR, which is exactly that: the percentage of users who have seen your ad, and found it relevant enough to click on.

Isn't the CTR relevant to how irrelevant the natural results are? :) Maybe I'm in the minority with my surfing habits, but I tend to only pay attention to the ads when I don't find what I'm looking for in the first page or two of the natural results.

blaze




msg:1126889
 7:19 pm on Aug 3, 2004 (gmt 0)

Another myth .. AdWords is the best place to advertise.

hdpt00




msg:1126890
 7:20 pm on Aug 3, 2004 (gmt 0)

I'm willing to bet most people, ie: not us who know about adsense and use refined searching, even know those are ads.

Most people probably click at what strikes their eye. I was talking to my dad and mom about the ads on google and they were like, "What ads, huh?" I would say the majority of people don't discriminate.

Robino




msg:1126891
 7:37 pm on Aug 3, 2004 (gmt 0)



Isn't the CTR relevant to how irrelevant the natural results are?

Myth:

People only click on Ads if they can't find what they are looking for in the natural SERPS.

Another myth .. AdWords is the best place to advertise

That's not really a myth. It's actually the opinion of many business owners and marketers.


ddogg




msg:1126892
 10:56 pm on Aug 3, 2004 (gmt 0)

Google has very powerful fraud detection that will always watch your back and make sure you don't get screwed.

False. Google will ignore almost all fraudulent clicks against your account unless you speak up about it. So watch your clicks carefully.

cline




msg:1126893
 10:27 pm on Aug 4, 2004 (gmt 0)

Myth: Creating a good Adwords campaign is easy. Anybody can do it.

helohelo




msg:1126894
 8:45 pm on Aug 6, 2004 (gmt 0)

<quote>I'd rather go for the best bottom line over the highest ROI (which sometimes does conincide).</quote>
Sorry Ewisper, what do you mean with bottom line?

hdpt00




msg:1126895
 9:03 pm on Aug 6, 2004 (gmt 0)

I think he means what is going to make the most money?

I can spend $1 and make $100 and have a huge ROI. Or spend 1 million and make 50 million. Sure as heck I'm taking the latter regardless of ROI.

eWhisper




msg:1126896
 1:35 am on Aug 7, 2004 (gmt 0)

hdpt00 got it right.

Related to a test case a while ago:
[webmasterworld.com...]

helohelo




msg:1126897
 6:46 am on Aug 7, 2004 (gmt 0)

Ok thanks I understand now,
thanks Ewisper to give me the right direction to your other great post.

"Spend 1 milion"
But you must have that cash flow then, otherwise you also pay interest. But theoreticly, yes.

brycen




msg:1126898
 1:35 am on Aug 8, 2004 (gmt 0)

Myth: Google returns the most relevant ads for a given search

Nope. Google often forsakes exact matches for less specific matches. Trying bidding a nickle on the phrase "purple widget scheduling software".

Now enter the phrase "purple widget scheduling software". Your search is so laser focused, Google will have to return it, right? Nope, Google returns a set of generic scheduling software (software for scheduling conference rooms, club gear, etc).

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved