To expand on one of your myths - I find it very much more profitable (in terms of conversions) to be in the 3-6 range than in the 1-2 range.
I second that, my lower ranking ads are doing just great and getting very high CTR. I also think it is important to have good titles for the ads,that is what brings people in.
"Nobody clicks on those ads. People only click on the real listings!"
Really? Well, we all know that that's false. But that is the biggest myths out there!
[edited by: Robino at 4:41 pm (utc) on Aug. 2, 2004]
What do you guys consider a pretty good CTR for your ads? I'm not sure if you can release your CTR or not according to AdWords TOS, but if you can maybe you will share wehat is considered good so I know what to shoot for.
Google Adwords is expensive
Google adwords can work for anyone - regardless of the size of your budget.
Additionally, for the cost conscious, you can control levels of spending in order to keep your spend within you budget limits if needs be.
Myth: You will easily have immediate success and make lots of money with Adwords.
As with anything, it rewards those who are persistent and work hard, and are willing to gamble a little. I think too many people intially expect hundreds of dollars a day from slapping up a few half-hearted ads with broad keywords. Those days are gone as more and more gain Adwords expertise.
|What do you guys consider a pretty good CTR for your ads? I'm not sure if you can release your CTR or not according to AdWords TOS, but if you can maybe you will share wehat is considered good so I know what to shoot for. |
We've got ads ranging from 0.1% (and running way beyond the 0.5% cut off) and 300% 3 clicks from 1 impression....... and everything in between.
A good CTR can be the tip of a sinister iceberg, CTR is the attrition rate of getting people to your site, how they convert should be much more important.
A good CTR with poor conversion means you will get "no sales" to your site cheaper than with a poor CTR.
There's a bunch more myths about Adwords, but mythology doesn't pay the bills.
Unless you have everything on exact match, use some kind of tracking system to capture the actual keywords the user entered to find your site, not just the one purchased.
If I go through my AdGroups and delete low CTR KeyWords, my Campaign's overall CTR will do better and result in cheaper costs through a better CTR
Found out awhile ago from here that this is not true. Where your ad is displayed for any given KeyWord is determined by what you are bidding, and what that KeyWords CTR is.
This may not make AdWords work for you, but it will save you time. Google will usually cut out low CTR KeyWords, and they don't affect your AdGroup/Campaign while they are running.
All the Best,
The higher the CTR the better. Not true for us (true for Google though :))as ROI and conversions count. Very often lower CTR ads and keywords produce much better ROI but you have to be willing to measure and check.
ROI is everything.
Always go for the highest ROI.
Forsake all numbers for the ROI.
I'd rather go for the best bottom line over the highest ROI (which sometimes does conincide).
Good point ewhisper!
It should be, "Profit Volume is Everything!"
|The higher the CTR the better. Not true for us (true for Google though :)) |
I completely agree that, at the bottom line, what should really matter to advertisers is whether they are making money from their advertising, however it gets stated. However, I just wanted to jump in with a few words regarding why CTR matters to Google.
Simply stated, we want to show relevant ads to our users so that, over time, they'll trust AdWords ads and click on them.
And, importantly, we want the relevance of your ads to our users to be judged by those users. Thus the focus on CTR, which is exactly that: the percentage of users who have seen your ad, and found it relevant enough to click on.
It may surprise you to know that the keywords with the highest CTR are not by definition the ones that bring AdWords the most money.
One example to illustrate the point:
* The very broad keyword 'decravinators' got 10,000 impressions yesterday and had 100 clicks at an average CPC of $0.50. In this case CTR = 1% and 'revenue' = $50.00
* During the same time period, the extremely targeted keyword 'very fuzzy vintage tangerine colored decravinators' got only 30 impressions, and had 3 clicks at $0.50. In this case, CTR = 10% and 'revenue' = $1.50
|And, importantly, we want the relevance of your ads to our users to be judged by those users. Thus the focus on CTR, which is exactly that: the percentage of users who have seen your ad, and found it relevant enough to click on. |
Isn't the CTR relevant to how irrelevant the natural results are? :) Maybe I'm in the minority with my surfing habits, but I tend to only pay attention to the ads when I don't find what I'm looking for in the first page or two of the natural results.
Another myth .. AdWords is the best place to advertise.
I'm willing to bet most people, ie: not us who know about adsense and use refined searching, even know those are ads.
Most people probably click at what strikes their eye. I was talking to my dad and mom about the ads on google and they were like, "What ads, huh?" I would say the majority of people don't discriminate.
|Isn't the CTR relevant to how irrelevant the natural results are? |
People only click on Ads if they can't find what they are looking for in the natural SERPS.
|Another myth .. AdWords is the best place to advertise |
That's not really a myth. It's actually the opinion of many business owners and marketers.
Google has very powerful fraud detection that will always watch your back and make sure you don't get screwed.
False. Google will ignore almost all fraudulent clicks against your account unless you speak up about it. So watch your clicks carefully.
Myth: Creating a good Adwords campaign is easy. Anybody can do it.
<quote>I'd rather go for the best bottom line over the highest ROI (which sometimes does conincide).</quote>
Sorry Ewisper, what do you mean with bottom line?
I think he means what is going to make the most money?
I can spend $1 and make $100 and have a huge ROI. Or spend 1 million and make 50 million. Sure as heck I'm taking the latter regardless of ROI.
hdpt00 got it right.
Related to a test case a while ago:
Ok thanks I understand now,
thanks Ewisper to give me the right direction to your other great post.
"Spend 1 milion"
But you must have that cash flow then, otherwise you also pay interest. But theoreticly, yes.
Myth: Google returns the most relevant ads for a given search
Nope. Google often forsakes exact matches for less specific matches. Trying bidding a nickle on the phrase "purple widget scheduling software".
Now enter the phrase "purple widget scheduling software". Your search is so laser focused, Google will have to return it, right? Nope, Google returns a set of generic scheduling software (software for scheduling conference rooms, club gear, etc).