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competitive keywords
Eternity




msg:1127378
 4:31 pm on Jul 6, 2004 (gmt 0)

I promote on certain keywords but since my ad has been deactivated almost daily for over the past 180 days.. every time my ad shows up on google , it shows up for less than 5 minutes then it automatically got deactivated.. how can I fix this problem? can i just close my existing adwords account and get a new one?

 

Shak




msg:1127379
 4:40 pm on Jul 6, 2004 (gmt 0)

why is it being deactivated?

Shak

skibum




msg:1127380
 6:37 pm on Jul 6, 2004 (gmt 0)

It's probably either editorial in which case something needs to change with the ad or the landing page or else the daily budget needs to be increased.

TomJ




msg:1127381
 6:39 pm on Jul 6, 2004 (gmt 0)

if u pop the ad up on friday night...you get the whole weekend to play with! ;-)

just make sure u take it down by monday morning....lol

Eternity




msg:1127382
 7:25 pm on Jul 6, 2004 (gmt 0)

deactivated because of low CTR. And i am at a disadvantaged because my past history with the keyword is poor. I have other competitors who have the same ad as me too and it is giving them high ctr. i even put my max bid at $50 and it deactivates itself after 1 hour . I was told my CSR because of my past history with the keyword and there was nothing I can do.. I can't even clear the history

FromRocky




msg:1127383
 8:53 pm on Jul 6, 2004 (gmt 0)

I can't even clear the history

Yes, you can. I did clear the bad history on one of the important keywords without changing my account.

AdWordsAdvisor




msg:1127384
 8:53 pm on Jul 6, 2004 (gmt 0)

I promote on certain keywords but since my ad has been deactivated almost daily for over the past 180 days.

deactivated because of low CTR. And i am at a disadvantaged because my past history with the keyword is poor. I have other competitors who have the same ad as me too and it is giving them high ctr. i even put my max bid at $50 and it deactivates itself after 1 hour . I was told my CSR because of my past history with the keyword and there was nothing I can do.. I can't even clear the history

When a keyword is disabled for low CTR over a hundred times (i.e. disabled almost daily for 180 days), it really is developing a pretty substantial history, Eternity.

This is a very clear message that your keywords is almost certainly way too general. (I'd guess it is a single-word broad-matched keyword. These are notoriously difficult to keep running.)

If you have competitors who have made this word work, they have probably created an ad this highly related to that keyword, and I'd bet they also have a substantial list of negative keywords as well.

Some things you may want to try:

* Before trying to re-use the keyword, first delete it everywhere it exists in your account. You must do this, or the keyword will literally be disabled again in minutes, if not seconds.

* Consider making the keyword an [exact match].

* Put the keyword in a new Ad Group, in which it is the only keyword.

* Give that Ad Group an exceptionally well written ad that is clearly about the same thing as the keyword.

* Create a world-class list of negative keywords, if your keyword is broad or phrase matched. (This does not apply if you have made it an exact match.)

If none of this works, then it may well be time to start thinking of some more specific keywords, that are highly related to your actual product or service.

Best of luck.

AWA

Eternity




msg:1127385
 9:03 pm on Jul 6, 2004 (gmt 0)

AWA, I do have specific keywords.. but is there any way I can clear the substantial history and get a new start?

AdWordsAdvisor




msg:1127386
 9:24 pm on Jul 6, 2004 (gmt 0)

...is there any way I can clear the substantial history and get a new start?

Because this is the actual history of the keyword as used in the account, there is really no way to 'clear history and get a new start' with a keyword that you have already used. It is simply a part of the database.

My guess, however, is that even if you could start entirely fresh, the results would probably not be very different.

The closest you'll come to a fresh start, short of deleting the current account and starting a new one, would be to follow the steps in my previous post.

Starting with a new Ad Group, and first deleting the keyword everywhere it appears in the account are key, btw.

AWA

Eternity




msg:1127387
 10:52 pm on Jul 6, 2004 (gmt 0)

is it against TOS to close an existing google account and open a new one?

eWhisper




msg:1127388
 11:53 pm on Jul 6, 2004 (gmt 0)

Starting with a new Ad Group, and first deleting the keyword everywhere it appears in the account are key, btw.

Of course, AWA is right, just wanted to highlight that as its very imporntant to read twice - delete the keyword everywhere.

Even when keywords have been disabled over and over, IF the keyword can gather a high enough CTR with the right mixture of ads/negative keywords, I've never seen a case where it was not salvagable due to its past history.

To see if this word is salvagable:

1. Delete it everywhere.

2. Make an exceptional negative keyword list. To do this, use the sandbox, your logs, WT, and the top 100+ serps for your keyword. Everywhere the match is not exactly what you're offering, figure out what negative keyword will make you ad not show for that query. If you aren't sure if the negative word is relevant or not, then for now, add it to the negative keyword list, you can always remove it later. Right now, we're going for highly targeted match.

Of course, if this is an exact match, then negatives don't matter - they only matter for phrase/broad.

3. Look through your past ads - did any one gather even a 0.5% CTR? If so, use the highest preforming ad first, and only the highest preforming ad - you're not experimenting to see what ad gets the highest CTR/conversion - you're seeing if a keyword is workable.

If not, do a search and analyze your competitors ads.

For phrase/broad match: Are they all using dynamic insertion? If so, don't use it - or use it creatively. If none of them are, then give it a try.

For exact match: Do not use dynamic insertion, write a great title. When you analyze your competitor's ads, refresh the page a few times so you can see all the titles/copies you're working against. You want something that stands out from everything else on the page.

4. Create a new campaign. Only have Google turned on - you need to know the exact Google CTR, the partners don't matter for this test.

5. Let the ad run.

6. If it's quickly disabled, repeat 2 & 3. If it's not, then let it get some CTR history before changing anything.

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