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Max CPC doesn't work!
They charge me 3-4 X my Max Anyways!
AW_Learner

10+ Year Member



 
Msg#: 2984 posted 11:25 pm on Jul 2, 2004 (gmt 0)

I started a campaign at $1.25 max CPC. Then after a few clicks seeing that the conversion was not high enough to pay that much I changed the max CPC to only 25 cents. Yet I still got a bunch of clicks after changing this and got charged 93 Cents per click for each of them even though I changed it and only agreed to 25 Cents max.

How does Google operate like this? Constantly Over-charging...

I won't pay more then I agreed to per click. It's crazy.

 

your_store

10+ Year Member



 
Msg#: 2984 posted 11:52 pm on Jul 2, 2004 (gmt 0)

Changes are no longer instantaneous. As for the exact lag, I think it has to do w/ how busy the system is at the time of the change.

AW_Learner

10+ Year Member



 
Msg#: 2984 posted 12:34 am on Jul 3, 2004 (gmt 0)

Well I'm still not paying anymore then what I agree to and I'm documenting all of it and the time of each change. I'm sure the longer the lag the more Google profits..

your_store

10+ Year Member



 
Msg#: 2984 posted 12:59 am on Jul 3, 2004 (gmt 0)

I'm sure the longer the lag the more Google profits..
Or conversely, when there's a lag after you up your bids Google is losing money.

Also, are you even sure these clicks occured after you reduced your bid by 80%? Another rational explanation would be these clicks occured before you reduced your bid, but the clicks weren't reported until afterwards.

JenniferL

10+ Year Member



 
Msg#: 2984 posted 4:47 am on Jul 3, 2004 (gmt 0)

That happened to me too, but it was just the fact that all the clicks at the previous cost had not updated yet. After it was updated ( some hours later) I was paying my new, lower cpc. Adwords stats are not real-time.

instand1

10+ Year Member



 
Msg#: 2984 posted 9:35 am on Jul 3, 2004 (gmt 0)

Also, are you even sure these clicks occured after you reduced your bid by 80%? Another rational explanation would be these clicks occured before you reduced your bid, but the clicks weren't reported until afterwards.

I guess this is right. By checking the log-files or the conversion-files one should be able to find out, what really happend. (In recent days my conversion tracking did show clicks many hours before they showed up in the Google AdWords statistics...)

AW_Learner

10+ Year Member



 
Msg#: 2984 posted 6:00 pm on Jul 3, 2004 (gmt 0)

Or conversely, when there's a lag after you up your bids Google is losing money.

They never loose money. It's all icing on the cake for them. I doubt the position changes much for a while after increasing the bid either. They wouldn't up the position until uping the CPC first.

Also, are you even sure these clicks occured after you reduced your bid by 80%? Another rational explanation would be these clicks occured before you reduced your bid, but the clicks weren't reported until afterwards.

Yeah but it was half a day afterwards. And the next day it didn't show many more clicks then what it showed at that time of checking. Maybe it's the average I'm seeing. It really doesn't show the exact cost per click just the average. I wonder if the average always takes into the equation the cost of all the clicks for the entire day even when they had a higher or lower max CPC. That might make sense as the average slowly started to get lower. Never instantly dropped to 25 cents or lower average but went down to 80 something cents then 70, 50, 30 etc.

I'll just wait for there explination by email so I understand this stuff better.

RedWolf

10+ Year Member



 
Msg#: 2984 posted 10:32 pm on Jul 3, 2004 (gmt 0)

Yeah but it was half a day afterwards. And the next day it didn't show many more clicks then what it showed at that time of checking. Maybe it's the average I'm seeing. It really doesn't show the exact cost per click just the average. I wonder if the average always takes into the equation the cost of all the clicks for the entire day even when they had a higher or lower max CPC. That might make sense as the average slowly started to get lower. Never instantly dropped to 25 cents or lower average but went down to 80 something cents then 70, 50, 30 etc.

The averages are those for the date period selected. So if you made a change during the day, it would include the costs for both Max amounts. If you look at the day after the change you should be seeing a much lower cost. It is also important to remember that the "days" are based on "Google time" which is in the Pacific time zone (GMT-8).

AW_Learner

10+ Year Member



 
Msg#: 2984 posted 10:37 pm on Jul 3, 2004 (gmt 0)

Thanks RedWolf. That makes sense now. Some of this stuff is a little confusing to me at first being new to adwords. I hope tech. improves to the point where this stuff can be seen in real time. That would be most helpful...

AW_Learner

10+ Year Member



 
Msg#: 2984 posted 8:37 am on Jul 4, 2004 (gmt 0)

Actually it doesn't work. Average CPC sure does make it all super "vague". But looking at the total cost for the campaigns it doesn't add up. It gives a cost a day later for all the clicks to an amount that could only be reached by charging every click the first Max. CPC. So they never did charge less.

How do you find out later not the vague elusive "averages". But a detailed report of EXACTLY how much was charged in your invoice for Each and Every Seperate Click?

How do you ever know if they are over-billing you?

BetaChat

10+ Year Member



 
Msg#: 2984 posted 3:58 pm on Jul 5, 2004 (gmt 0)

You can see what they billed you for from your "reports". Also, after they bill you, you can see the invoice too, and a breakdown.

tryintoohard

10+ Year Member



 
Msg#: 2984 posted 6:22 pm on Jul 6, 2004 (gmt 0)

I too began my google adwords this past long weekend. I tried all my keywords , the ad never displyed once, and was not shown as used on the control panel. So much for the advertised "immediate display"!

Today I got a message from Google that my CPC and Budget are the same amount, which I understand. But it doesn't explain why the ad NEVER showed up once, no clicks had occurred or were counted (clicks SAT counted up Today.)

It's a scam, totally. I thought it might help me, like adding links to my site to promote rank (?) I made my store and site thorugh Yahoo, (against my better judgement helping a bloated company get fatter), and had it put in the Directory. I just wanted to get listed, like I did before with a much less important site. That one showed up in the directory AND the search result in one week. My new Site is a business and HAS to be searchable.

But, It doens't show up in Search Results, not even with Exact Word Match. What the heck am I paying for?

My brand new business is so small I can't afford to keep trying everything. The advertising I am paying for isn't working out. Excite (Enhance) is doing their job (after some snafus) and so is Ask Jeeves but that group is changing off to "click through only" too in 2 months.

Definitly going to knock of the AdWords account.

Anyone with similar case, or solutions please reply!

Thanx!

TryinTooHard

BetaChat

10+ Year Member



 
Msg#: 2984 posted 7:37 pm on Jul 6, 2004 (gmt 0)

During the last few weeks I've had a campain that held over 1000 keywords, advertising at $1.50 per click, and $50 per day. And only getting about 1 hit per day on average, down from a few weeks ago of about 27 - 30 click range per day. I think they are having some trouble over there.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2984 posted 8:36 pm on Jul 6, 2004 (gmt 0)

Today I got a message from Google that my CPC and Budget are the same amount, which I understand. But it doesn't explain why the ad NEVER showed up once, no clicks had occurred or were counted...

Actually, it does explain it, tryintoohard. If your Daily Budget is the same (or lower) than your Maximum CPC, then your ads will not show. This is designed into the system.

It's a scam, totally. I thought it might help me, like adding links to my site to promote rank (?) I made my store and site thorugh Yahoo, (against my better judgement helping a bloated company get fatter), and had it put in the Directory. I just wanted to get listed, like I did before with a much less important site. That one showed up in the directory AND the search result in one week. My new Site is a business and HAS to be searchable.

I'm not sure if I have interpreted this correctly, but if you mean that you decided to use AdWords as a means to get your site listed in the search results, then it is important to know that there is no connection at all between one and the other.

Being an AdWords advertiser will not help you get listed in the search results, nor will it hurt in any way.

Definitly going to knock of the AdWords account.

I'm pretty sure AdWords could work for you, tryintoohard. It's just a matter of giving yourself some time to come up to speed on how the system works.

Welcome to WebmasterWorld by the way! You'll find a lot of insight and invaluable info here.

AWA

BetaChat

10+ Year Member



 
Msg#: 2984 posted 8:54 pm on Jul 6, 2004 (gmt 0)

AWA,

With this forcast of clicks and hits. Can you figure what may be wrong?
Edited: Based on budget of $50 and Max CPC $1.50.

June 18th - 21 clicks/4212 impressions
June 19th - 15 clicks/2769 impressions
June 20th - 9 clicks/2925 impressions
June 21st - 27 clicks/4666 impressions
June 22nd - 23 clicks/4635 impressions
June 23rd - 13 clicks/5275 impressions
June 24th - 20 clicks/4895 impressions
June 25th - 8 clicks/3697 impressions
June 26th - 9 clicks/2304 impressions <- Changed my URL on this day. Nothing else, just URL.
June 27th - 1 click /1053 impressions
June 28th - 3 clicks/2015 impressions <- By now I would have figured it would at least be back to normal from the change.
June 29th - 2 clicks/ 534 impressions
June 30th - 0 clicks/ 901 impressions

Other then what I've noted, nothing else was changed.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2984 posted 9:08 pm on Jul 6, 2004 (gmt 0)

June 26th - 9 clicks/2304 impressions <- Changed my URL on this day. Nothing else, just URL.

Most likely this is it, BetaChat. When you change anything about your ad, including the URL, it will come down from partner sites until reviewed/approved.

This means that your ad will be showing on Google alone, rather than Google plus potentially hundreds of other sites.

I'm guessing the ad has not been reviewed yet. After the ad is reviewed and approved, you'll probably see this number come up again.

This is just a guess, btw. It is next to impossible to troubleshoot in this forum, since none of us can see your account. I'd really suggest contacting AdWords support by using the 'Contact Us' link on each page of your account. The support folks can see your account in detail, and really get to the bottom of the issue.

AWA

BetaChat

10+ Year Member



 
Msg#: 2984 posted 9:22 pm on Jul 6, 2004 (gmt 0)

I've contacted them. To keep that person annonymous I won't include names, but will include that they told me the URL shouldn't have any effects.

As long as your newly submitted URL leads users
to the same site, there should be no effect on your CTR.

Not sure if they means quantity of impressions and clicks too.

RedWolf

10+ Year Member



 
Msg#: 2984 posted 12:34 am on Jul 7, 2004 (gmt 0)

BetaChat, the change will not effect the CTR, but until the ad is reviewed again, it will not show up on partner sites such as AOL or Adsense sites. Once the changed ad has been approved, your impressions / clicks should return to normal. Since there was a holiday weekend, some of the reveiewers probably took an extra day or so off which is probably slowing reviews down

BetaChat

10+ Year Member



 
Msg#: 2984 posted 12:49 am on Jul 7, 2004 (gmt 0)

On the 26th until the holiday? Come on, seriously. That's plenty of time, wouldn't you think?

Also, I'm not advertising in the "Content" section. I'm hoping my ads are only being shown on searches. Content network is too risky to put money into and rely on other site builders to build the right content. But I guess all I can do it wait. No harm in seeing if anyone else could be having this trouble too.

tryintoohard

10+ Year Member



 
Msg#: 2984 posted 10:17 am on Jul 7, 2004 (gmt 0)

Hi Adswords Advisor.
Thanks for the welcome!

Re: second paragraph, I was referring to Yahoo- I paid for inclusion, like my last site. My last site posted in directory and web search results. My new site is only in the directory, when I really need it to be in search results where all my competitors are too.

I can't afford Google Adwords. The wierd things is, my site suddenly showed up in Google search results.

Fustrated as heck!

Thanks ,
TryinTooHard

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2984 posted 6:55 pm on Jul 7, 2004 (gmt 0)

I can't afford Google Adwords. The wierd things is, my site suddenly showed up in Google search results.

I'm delighted that you showed up in the search results, tryintoohard. Congrats!

As to being able to afford AdWords: I'd guess that most folks, as they are learning the system, probably go through a period in which they are spending more than they're making. For some, this period will be really short, and for others much longer. And,yes, for some it will never end.

I'd say, though, based on speaking with advertisers every day for the past two years, that most folks end up making more than they are spending. Which is, after all, the whole point. And why so many on this forum - quite rightly - say it is all about ROI!

In any case, best of luck to you.

AWA

tryintoohard

10+ Year Member



 
Msg#: 2984 posted 4:42 pm on Jul 8, 2004 (gmt 0)

Hi again Adwordsadvisor;

Up to speed: I have been emailing back and forth with Google's support, which they actually have. (Yahoo is elusive in that arena).

We have figured it out- my listing is in the UK not the USA. Soon as I changed it, my ads were appearing (to us, anyway!)

Very happy! I understand about the keywords and have found the ability to edit the words AND the ad itself. This is exactly what I wanted. It CAN be afordable (to a degree) because we have the options to change it the budget, words etc. It IS a Good System. Go Google!

Thank Gosh! Now if I could just get my site listed in Yahoo Search instead of just Yahoo directory....

Thanks again for the support :) TryinTooHard

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