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Aol now showing 4 Sponsored Links(Adwords)
Noticed 4 adword links - Hasn't it been 3 sponsored links?

 6:59 pm on Jan 29, 2003 (gmt 0)

Noticed that Aol Anywhere is showing 4 sponsored Links(adwords). Did this change recently? I thought they normally show up to 3 listings for the sponsored ads. I really like the idea of having 4 ads show up.



 7:27 pm on Jan 29, 2003 (gmt 0)

Great find Mike!

Great move by Google/AOL. Good for advertisers too! I have always had great conversion rate with AOL.


 8:16 am on Jan 31, 2003 (gmt 0)

>> Good for advertisers too! <<

Hmmmm. Bad for the searchers experience, bad for SEO and bad for search providers generally. So who's it good for, other than those who wish to PAY for exposure? No-one.

It could of course be a bit of a knee-jerk reaction to the bad AOL results recently announced.


 8:24 am on Jan 31, 2003 (gmt 0)

You think Steve Case or Ted Turner will be running adwords for jobs soon? I am sure we could write some copy for them. :)


 8:31 am on Jan 31, 2003 (gmt 0)

The search for the holy grail

How much can you monetize a page before readers click away and never come back?

google gets away with it because they only have premium links then nothing, though on the next change they may well be starting to push the envelope, but then again, if there is nothing with better info results and less adverts they have nothing to fear.

To AOL of course, there is a lot more advertising per page to wait for download and stumble through. I tend to agree with Napolean though i am sure he will probably agree that AOL will have to do much more than playing at the (page) edges to become a sustainable business proposition again.


 8:35 am on Jan 31, 2003 (gmt 0)

Bad for the searchers experience

I think PPC results can be as good as search results, if not better, for commercial keywords. And since there are PPC ads for that particular keyword, you can assume that the searcher has an intention to buy.


 8:36 am on Jan 31, 2003 (gmt 0)

First step in reclaiming the 100 billion dollars loss [asia.reuters.com].


 10:43 am on Jan 31, 2003 (gmt 0)

OK guys confusion reigns for me.
I can see my Google adword at page 3 (10 cents)
I can see other Overture listings at top for $1.00+)
But where are the others coming form? (besides the ebays)

Is there somewhere else they get their feeds from that I should be targeting as they are obscure sites that are not usually in the google /overture ppc wrestle.

Cheers from the Outback


 12:24 pm on Jan 31, 2003 (gmt 0)

>> I think PPC results can be as good as search results, if not better <<

Then we certainly disagree.

Google didn't emerge because it was full of adverts... quite the contrary. Ever wondered why the vast majority of folks click straight past the adverts to the actual returns? It doesn't look like the folks that count feel that PPC is as good, does it.

Chiyo calls it dead right.


 1:13 pm on Jan 31, 2003 (gmt 0)

I see this as a good thing for Adword advertisers. Cut Aol some slack, they're not as bad as Yahoo. Yahoo has 4 sponsored listing on top along with 2 additional sponsored listings on the bottom.


 4:31 pm on Jan 31, 2003 (gmt 0)

It's gonna take a lot of clicks on that 4th AdWord listing to make a dent in that 99B blunder.


 7:03 pm on Jan 31, 2003 (gmt 0)

It's gonna take a lot of clicks on that 4th AdWord listing to make a dent in that 99B blunder.

Any guesstimates as to how much AdWords is contributing to AOL's topline?

Lets see - Google's estimated revenues were $300 million according to an old post at WebmasterWorld out which an estimated 75% came through AdWords AND premium sponsorship ads.

75 percent of $300 million = $225 million.

Let us assume that AdWords contributed around $150 million to that.
Let us also assume that AOL generated $60 million sales through its 3 listings (the rest generated by Google and its partners).

Another assumption - AOL keeps 75% of what it generates = $45 million through three AdWords listings. Add the fourth listing, and it probably contributes another $5 to $10 million to their kitty.

hehehe.. Now that's a lot of assumptions ;)


 8:43 pm on Jan 31, 2003 (gmt 0)

I have to say, I don't think a large portion of searchers do pass up the advert compared to the free listings. My average CTR is 5%. Some of my listings go as high as 50%. Some as low as 1%. So the following numbers would not hold true for each and every listing but we are looking at averages. On average, I have 3 - 5 competitors. Assuming that they probably get a simaler average CTR, that that is about 15 - 25% of the traffic. Not bad for ads that are not in the prime postition (where the free listings are) and have a tiny, tiny bit of space to get across what they want.

I think its wishful thinking to say that no one clicks on them. The fact that paid listings have been around this long is a testement to the fact that yes, people click on them.

The paid listings ARE better for commercial words. You can't trick, spam or (in the right business mind) want to present a bad match because you are paying for that person to visit you. Yes, there are legitamate SEO people who present good results based on the algo, but for every 5 or so good results, there is probably one bad result. You won't find that for CPC ads, at least not for very long with the fail safes in place.

I don't think any SE should go fully CPC, but the free ride had to end sometime. Google, AOL and other SE provided thousands of companies with free advertising (whether you like it or not, SE listings are advertising.) They have to pay the bills somehow and obviously, in AOL's case, what they are doing currently is not doing it.


 8:47 pm on Feb 1, 2003 (gmt 0)

When I search, I click on several of the serps/ads. Open several windows, and then browse as the download. If one takes too long i close it, and look elseware. I might not be typical, but depending on how they measure it, it might be possible to have a TOTAL CTR of over 100%.

Think of the value to Google when I search! :)


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