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Pre Payment for Adwords?
beta or an error

 10:38 pm on Jun 13, 2004 (gmt 0)


Minimum payment:
(applies to pre-pay only) 50.00

Prepay allows you to pay in advance of receiving any clicks. As you receive clicks, we deduct the charges from your prepaid balance. Your ads run almost immediately after we receive your payment. If your account runs out of funds, your ads will stop running until you make another payment, so be sure to regularly check your account balance. To help you keep your account balance up-to-date, we'll email you when your funds run low and when your balance draws down to zero.






 10:42 pm on Jun 13, 2004 (gmt 0)

whew, either I have lost the plot or there is a load of new stuff in the pipeline:

How do I make a bank transfer payment?

How can I ensure that Google receives my bank transfer payment?



 10:47 pm on Jun 13, 2004 (gmt 0)

Good find Shak. I found the help info in the US site, but i can't find any way to change billing plans in my account. i hope they implement it fairly soon. It will help those of us who use a debit card manage our payments better. I have thought about getting a credit card just for Adwords.


 11:31 pm on Jun 13, 2004 (gmt 0)

Excellent find - I've been waiting for this for a long time. Now if I can only figure out how to switch an account to that payment method.

This is a good example of how Google could improve customer support. Sending out a 'what's new' newsletter would go a long ways towards letting people know all the new features they have to offer.

IMO - this is one area where google really lags behind the competition.


 3:03 am on Jun 14, 2004 (gmt 0)

What I really would like to see is the prepayment (or preset expense) option at the campaign level. When the click charge reaches the limit, campaign stops automatically without any manual intervention needed.


 4:06 am on Jun 14, 2004 (gmt 0)


This is a good example of how Google could improve customer support. Sending out a 'what's new' newsletter would go a long ways towards letting people know all the new features they have to offer.

IMO - this is one area where google really lags behind the competition.

I thought AdWords did send out a newsletter. Although not often, it seems to have new things in it... As far as developements, etc.

All the Best,



 4:21 am on Jun 14, 2004 (gmt 0)

They sometimes send out announcements when something new comes along which they think everyone will like - i.e. the big stuff. However, there is no 'regular' monthly/bi-monthly newsletter that I'm aware of.

If there is - then I'd love to know about it.

running scared

 12:29 pm on Jun 14, 2004 (gmt 0)

My understanding of the system was that you could not change to a different payment system without creating a new account and starting again.

Also interesting is how the methods of payment seem to vary by country. Direct Debit is an option in Germany but not the UK.


 12:50 pm on Jun 14, 2004 (gmt 0)

I just set up a test account (sorry GG and AWA) and this is what i got:

Went to MY account > Billing Preferences

1. Select the country or region where your billing address is located.
This choice may affect the payment options you will have in the next step.


Post-pay Billing - After you receive clicks, we automatically charge your card or account.
Credit Card Visa, MasterCard, American Express, Switch, Solo, and debit cards with a MasterCard or Visa logo

Pre-pay Billing - As you receive clicks, the cost is deducted from a prepaid balance.
Bank Transfer


 4:13 pm on Jun 14, 2004 (gmt 0)

Currently you cannot switch your payment or billing methods. You cannot switch from post-pay to prepay or vice versa. You cannot switch from credit card payment to direct debit payment methods, such as Bankeinzug, Switch, or Solo.


What I'd really like to see is pre-payment with a debit/credit card.


 4:23 pm on Jun 14, 2004 (gmt 0)

Currently you cannot switch your payment or billing methods.

Well, darn. I was about to do a happy dance.

Let me get this straight. New customers can set up prepay but the old ones can't switch?

*sigh* You know, the accounting dept. here would love to have a single invoice rather than 30 or so. Glad to see they are working things out for the new customers instead of those of us who have been around awhile


 5:02 pm on Jun 14, 2004 (gmt 0)

I was just setting up a new account, and based on the fact this is a USA billing - my only option is credit card - seems U.K. got this option before anyone else did.


 5:33 pm on Jun 14, 2004 (gmt 0)

It's almost enough to make you want to take one of those free account vouchers and start over with a brand new account....

Oh well, maybe they'll figure out how to get their accounting systems upgraded to handle changing payment terms. Shouldn't be that hard most companies can do it instantly.


 6:11 pm on Jun 14, 2004 (gmt 0)

Good news. My biggest client has wanted this for a long time.


 6:14 pm on Jun 14, 2004 (gmt 0)

Yeah, this would be great. For the lazy guy it's a real pain when Google debits your account almost every day. I asked about a credit limit increase but they said you have to have consistent advertising over $3000 a month for several months. The $3000 is no big deal because I spend about $500 a day when I'm advertising on Google, but the thing is that I turn off my ads for a week or so at a time once a month. Even though I spend way over $3000 for the month they don't consider it to be "consistent" advertising and thus I'm not eligible for the credit limit increase. It always amazes me the way big companies usually do a bunch of little things to make things difficult for their customers.


 6:53 pm on Jun 14, 2004 (gmt 0)

I don't really understand what's new here? I am just the same here as I was before. I get offered a credit limit of x after trying forever, when I spend 5x which makes a mockery of the credit limit so I still spend most stuff on Credit/debit card... Now I get to Pay in advance as well - which just starts the cashflow rolling out all the faster before the client forks up.

We tried an AMEX card purely for Google and Amex said that was using a card to fund a business (Thanks Amex... why did they let Google take Amex then?). We tried to Pay our Natwest business card off more than once a month but Natwest said this was frought with errors. We tried tio raise the limit on the cards, but there are only so many houses I am going to put up as collatoral.

We pay by bank transfer on the credit we get, and risk cock ups paying off debit cards weekly instead of monthly... but how will this help me?



 7:05 pm on Jun 14, 2004 (gmt 0)

Three reasons I like the pre-payment option.

1. Many people don't like their cards autobilled, or have credit limit issues. By prepaying, they control how much they are spending - period.

This will be useful for new clients who are sketchy about giving someone their credit card number or having contract clauses that say things like: Google uses a credit billing option, we attempt to stay within your allocated budget, but we can't control how Google does credit card billing.(I require all advertisers to have their card on file - I don't use my own cards for advertising).

2. As discussed often, many people need to raise their daily budget to 5x what Google suggests to have their impressions shown all day, even though they may only spend what Google suggests. With prepayment, the worries are gone that you might actually spend your daily budget and go over what you really wanted to pay.

3. For companies, it allows one to send Google 15k at the beginning of the month. Have one monthly invoice for the accounting department, and know thats all your going to spend that month.


 7:42 pm on Jun 14, 2004 (gmt 0)

OK, I see how it will help me in some situations.

Especially if I have a client with bad credit - I can get them to pay up front. I also agree that a fixed budget is a good thing.

But it is still not so great that I suddenly need to pay all upfront to fix my budget. That could have been achieved with original existing system.

Anyway - I accept it as a nice option to have, but paying weekly by Direct Debit would suit me even better if they would let me.


 8:54 pm on Jun 14, 2004 (gmt 0)

This is useful for me cause now I can pay out of my PayPal debit card which had a limit of $300 / day.

running scared

 7:15 am on Jun 15, 2004 (gmt 0)

seems U.K. got this option before anyone else did.

Yeah sorry spotted this last week but made fatal mistake of assuming this was old news!

Receptional - I have to agree with you on all the frustrations on the billing side of Adwords. Can't understand why they are not prepared to make it easier for clients with a credit history. I lose sleep because I am worried that the account may go down as a result of a billing failure. (Our credit card company keep putting security stops on the card).


 11:48 am on Jun 15, 2004 (gmt 0)

Is this really new?

I know of UK agencies doing prepay on Adwords eight months ago. Perhaps this is just the official version?


 11:53 am on Jun 15, 2004 (gmt 0)

its NOT for agencies. its for online direct customers.

we were doing prepayment 2 years ago ....



 12:03 pm on Jun 15, 2004 (gmt 0)

is WebmasterWorld psychic ..? there was thread showed up with a "typo" in the title about a month ago ( if only the search here wasn't so hinky I'd find it )..that said prepaid and made me spill coffee on aperfectly good keyboard .....
Pre paid has to be better than direct debit ...one "friday afternoon" slip up in adirect debit and you can be wiped out ...
I personally know of one such "cock up" happened last year in French banking where over 70 million dollars was "placed" on the stock exchange over a weekend ...Problem was it was a keyboard slip and the money didn't exist in the account in question ...
Come the monday morning ....armaggedon!
'Corse this didn't get onto the news anywhere .. ; )


 6:54 pm on Jun 16, 2004 (gmt 0)

This will be great. I had to stop all my Adwords months ago because they kept overdrawing my bank account by taking their fees the day before pay day with no notice. I never even knew they had taken their payment until I got the overdraft notices in the mail. Why they could never just give me a regular billing day so that I could plan is beyond me.

At least now I'll be able to start running my ads again and pay for them in advance on pay day.

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