homepage Welcome to WebmasterWorld Guest from 54.167.11.16
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

This 36 message thread spans 2 pages: 36 ( [1] 2 > >     
15 tips for AdWords beginners
Hopefully this will help people starting out
edit_g




msg:1144963
 11:42 am on Jun 8, 2004 (gmt 0)

All of this has been mentioned before here, but I couldn't find a beginners post like this so I thought I'd quickly put one together. I'm sure there's inaccuracies in here, so feel free to pull me up on them (because it will make it more useful for anybody just starting out with AdWords and keep me from talking bull) and add your own beginners tips.

1.Don't use broad matching

At least not to start off with. What's broad matching? From the horse's mouth:

“If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms.”

With expanded matching it becomes even harder to know when your keywords will show, because Google will pick them algorithmically.

Broad match is usually used by experienced advertisers looking to save time (usually with a long list of negative keywords) or by lazy advertisers, who may not have the time or the inclination to target their campaigns. Broad matching can also be the right way to go for parts of certain kinds of campaign, but wading straight into it can be dangerous.

2.Use dynamic titles

Dynamic titles are easy, they don't cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your AdWord. This saves you having to create an individual ad for each keyword and means that your ad will be more targeted. In the title field of your ad simply put {keyword:your backup title here}. The backup title is in case the search phrase is too long for the title field or if AdWords can't display the search for some other reason.

3.Use global negatives

If you're selling something, you don't want people finding your ad if they're searching for free stuff. This sounds obvious, but do some searches and you'll see it happening. Use the word 'free' in your campaign global negatives. You can also use this for other words you don't want to turn up for. Using negative keywords is especially important if you're using broad matching.

4.Turn off content targeting and search network

Do you know where to look at these ads? No. Leave them alone until you feel confident that you know where they'll be showing and that you can make them work – get comfortable with Google first. Conversion rates and CTR's change dramatically for each search property, not to mention content targeted ads. Get acquainted with Google before you move on to the others.

5.Test different creatives and positions

How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. The bottom line is that you should know. Test your creative in each position and work out where it will be most effective, from an ROI point of view. Remember also that the AdWords ranking algo works on a CPCxCTR basis (it's actually more complicated than that, but that gives an idea as to why out of two ads with similar CPC's, one will be higher because of a higher CTR)

You can also test your creatives. Write 5 or 6 different ads and set them to run evenly (Google will run the one which preforms best by default, but you can set them to run evenly in your campaign settings). The creative which gives you the highest ROI is the one you should go with. You should probably run this kind of test for more than just a day.

6.Optimise your landing page

The landing page is the page which the person who clicked on your ad will see when they come through to your site. Don't use your homepage as your landing page unless it deals only with selling the product you're advertising. For instance, if you're selling posters, have a landing page for 'flower' posters and a landing page for 'car'. You can even go one better and have a landing page for each poster – so you'll have a page for 'sunflower posters' and 'bmw 5 series posters'.

7. Optimise your creatives

Optimising creatives is another topic entirely – but there are some easy wins (depending on, again, the strategy being appropriate for your campaign): one, for example, is using a keyword specific url. If you're selling Nike AirWalk shoes you might want to set the URL on your creative to display as: www.example.com/nike/nike-airwalk. Keep in mind that this has no relation to the real click through URL – but it looks better than your domain name – and certainly better than a long line of numbers. Keep this relevant however, because otherwise you could cheese people off if they don't find what they're looking for.

Another easy win is to not include superlatives, like 'world's best' and 'most loved product' or ALL CAPITAL LETTERS. Google will just disapprove them. If you do mention a price or something else (like: the UK's best selling mobile phone) then you must back that up on the landing page for the ad.

One of the most important things to remember that the ad copy is one of the most crucial things for making people click through. This sounds obvious, but there are a lot of very bad creatives out there.

8. Track conversion and ROI (Return On Investment)

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software. If you don't know how each keyword is preforming – then you won't be able to optimise your campaigns, by turning off the keywords that aren't working and investing more in the keywords which are.

9. Work out your CPA (Cost Per Acquisition)

How much is each sale costing you? Are your Google AdWords listings preforming as well as your Overture listings? Your SiteMatch listings? Your offline marketing? You should know how much you're paying for each order/sale/download/enquiry/whatever on each channel – only then will you be able to set CPA targets to work towards and know which channel is best for you.

10. Don't enter into bidding wars

It is easy to get into bidding wars with your competitors. You want to be number one and so does your competitor. The best thing to do is to take a step back, ten deep breaths and consider how important it really is to be in the number one spot. If you can justify it, fine but otherwise: let your competitor be number one, slot into the number two slot and wait. If you have a better product, your clickthrough rate will get you to the top – and you'll still be paying the same as you were in the second position.

More and more people are using automated bidding software. This software will update at a set interval to keep the ad in the desired position. Doing battle with this kind of software is even more frustrating and less rewarding than trying to outbid a competitor.

11. Set a weekly budget and stick to it

When you're first starting out this is really important. AdWords is addictive, and like anything else addictive, it can quickly get out of hand. A keyword may convert like nobody's business one day and die the next. Make sure you know a keyword is working (more importantly, know why it is working) before you invest more.

12. Geotarget

Geotarget your ads to the relevant audience. It can be done when you set up a new campaign and in your campaign settings. If you want to show on .com that's fine, but remember that you can geotarget to individual countries and even cities (you can target regions in the US, UK, Canada, France, Germany, Italy, Japan, Spain and the Netherlands). The more targeted users feels that your ad is, the more likely they are to click on it.
13. Organise your campaigns into adgroups

This will make it easier for you to know what is doing well and what isn't – especially a year later. If you're selling shoes have a campaign not just for running shoes, but for Nike, and then an adgroup for each Nike model.

14.Keep a close eye on your competitors

Is your competitor doing something better than you? What keywords do you share with your competitors? Can you discern their strategy? Do they use automated bidding software? Do their landing pages have some magic which you should be emulating? This is the sort of stuff you can find out and the kind of stuff that you need to know.

15. Enjoy it. :)

 

bufferzone




msg:1144964
 12:06 pm on Jun 8, 2004 (gmt 0)

What took you so long, I have been looking for this for ages. Not wanting to go into Adwords before I was pretty sure about getting it right the first time. Thanks

eWhisper




msg:1144965
 2:18 pm on Jun 8, 2004 (gmt 0)

Excellent post edit_g (This one is going into the bookmark list).

Just a couple comments.

1. Broadmatching: Once you understand how AdWords works, then broadmatching can be useful. It often gets a bad rap, but there are times when broadmatch will serve you quite well. However, if you're going to use it, reread rule #3 - use campaign specific negatives as well as global negatives.

2. Use Dynamic Titles: Know your competition. If all your competitors are using Dynamic titles, then using a static title can make your ad stand out compared to the others.

3. Content targeting: You need confidence in your tracking software before you should spend a lot of money on content targeting - but for some industries, it can be quite profitible. Just be sure to track it thoroughly.

4. About negative keywords. For optimal control of which ad displays where, don't forget to add negatives in AdGroups for some of your other keywords. If you bid on 'lazy red widgets', and 'red widgets cleaner', and someone searches for 'lazy red widgets cleaner', either ad could show up. By adding -lazy to 'clean red widgets', you have taken the choice away from G and made it yourself.

I like to link to just one thread at a time. So, adding my newbie primer (post 6) [webmasterworld.com] here.

edit_g




msg:1144966
 12:51 pm on Jun 9, 2004 (gmt 0)

If all your competitors are using Dynamic titles, then using a static title can make your ad stand out compared to the others.

Very true eWhisper - thanks for that.

- trundles off to have a go... :)

2oddSox




msg:1144967
 1:14 pm on Jun 9, 2004 (gmt 0)

Many thanks for taking the time to write that edit_g (and for the additional comments eWhisper).

I have the 50 pound credit from Google tucked away in the bank, so I guess I have no excuse now but to give it a whirl :)

Robino




msg:1144968
 1:43 pm on Jun 9, 2004 (gmt 0)



Wow! Nice job- thank you.

f you're selling Nike AirWalk shoes you might want to set the URL on your creative to display as: www.example.com/nike/nike-airwalk.

I've always used my root URL. I thought it would be good for branding. I'll have to try this out.

[edited by: Robino at 1:46 pm (utc) on June 9, 2004]

Shak




msg:1144969
 1:44 pm on Jun 9, 2004 (gmt 0)

class post, good work...

sure this one will be in AWAs weekly round up ...

Shak

stuntdubl




msg:1144970
 2:29 pm on Jun 9, 2004 (gmt 0)

Great post...this ones goin' in the favorites for reference to our new friends;) Thanks!

black_sheep




msg:1144971
 2:39 pm on Jun 9, 2004 (gmt 0)

I was planning on using the dynamic keyword tool.

Unfortunately because I am an adult industry some of my keywords are not allowed in the ad title so I either have to take all the keywords that are not acceptable and create new ads for them or just have a different ad group for each set of keywords.

I feel that creating a different ad for each set of keywords is going to be easiest and give me more control even if it is going to take much longer.

Aceicol




msg:1144972
 3:00 pm on Jun 9, 2004 (gmt 0)


"sure this one will be in AWAs weekly round up ... "

How do I get a copy of this and when does he do it?

Thanks
Alex

buckworks




msg:1144973
 3:16 pm on Jun 9, 2004 (gmt 0)

I want to second eWhisper's comment about dynamic titles. Dynamic titles work well if you're the only one using them, but keep an eye on your terms to make sure that others haven't started using them too. I've seen results where every ad has the same title. If that happens, even a second-rate title will pull better just because it's different.

AdWordsAdvisor




msg:1144974
 6:37 pm on Jun 9, 2004 (gmt 0)

sure this one will be in AWAs weekly round up ...

Heh!

How do I get a copy of this and when does he do it?

Aceicol, Shak is a referring to a report that I send out to dozens of folks at Google, in which I compile AdWords advertiser feedback from WebmasterWorld, and other sources. It gets sent out each Friday evening, and includes many verbatim comments (from the current week) from this very Forum.

So, in a sense, you already get it! ;)

AWA

Aceicol




msg:1144975
 7:14 pm on Jun 9, 2004 (gmt 0)

Oooopppppsssss! Sorry I thought it was a kind of weekly newsletter of the best articles from this site.

Thanks AWA as ever very helpful

GuitarZan




msg:1144976
 1:32 am on Jun 11, 2004 (gmt 0)

Hey,

>>4.Turn off content targeting and search network

Do you know where to look at these ads? No. Leave them alone until you feel confident that you know where they'll be showing and that you can make them work – get comfortable with Google first. Conversion rates and CTR's change dramatically for each search property, not to mention content targeted ads. Get acquainted with Google before you move on to the others.<<

Do you start off most Campaigns with only Google being allowed? Or do you start them off with both Google & the Search Partners?

>>5.Test different creatives and positions

How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. The bottom line is that you should know. Test your creative in each position and work out where it will be most effective, from an ROI point of view. Remember also that the AdWords ranking algo works on a CPCxCTR basis (it's actually more complicated than that, but that gives an idea as to why out of two ads with similar CPC's, one will be higher because of a higher CTR)

You can also test your creatives. Write 5 or 6 different ads and set them to run evenly (Google will run the one which preforms best by default, but you can set them to run evenly in your campaign settings). The creative which gives you the highest ROI is the one you should go with. You should probably run this kind of test for more than just a day.<<

I heard that you should always be testing a new creative. Wouldn't that make it hard to start testing creatives in certain positions? I agree that this is a good thing to do, but it seems pretty complex for a beginner. What would the most effective way of going about this be?

>>7. Optimise your creatives

Optimising creatives is another topic entirely – but there are some easy wins (depending on, again, the strategy being appropriate for your campaign): one, for example, is using a keyword specific url. If you're selling Nike AirWalk shoes you might want to set the URL on your creative to display as: www.example.com/nike/nike-airwalk. Keep in mind that this has no relation to the real click through URL – but it looks better than your domain name – and certainly better than a long line of numbers. Keep this relevant however, because otherwise you could cheese people off if they don't find what they're looking for.

Another easy win is to not include superlatives, like 'world's best' and 'most loved product' or ALL CAPITAL LETTERS. Google will just disapprove them. If you do mention a price or something else (like: the UK's best selling mobile phone) then you must back that up on the landing page for the ad.

One of the most important things to remember that the ad copy is one of the most crucial things for making people click through. This sounds obvious, but there are a lot of very bad creatives out there.<<

I agree... Have a display URL that is relevant. Ad copy is important. I have heard countless times that your ad should not sound "hypey", and should be focused... Meaning relevant to the landing page/product you are trying to sell. Does anyone have any thoughts on this?

>>8. Track conversion and ROI (Return On Investment)

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software. If you don't know how each keyword is preforming – then you won't be able to optimise your campaigns, by turning off the keywords that aren't working and investing more in the keywords which are.<<

Agreed. A lower CTR ad can produce a better ROI. An example would be using a hype type ad that gets a good CTR, but people leave almost immediately... Whereas a relevant ad may get less clicks, yet the user stays longer, and may make a purchase.

Is there any other things that can be added to tracking? Like what is an effective way to start? How to organize it? How many Clickthroughs will you give a KeyWord that doesn't produce profit before you can it?

>>9. Work out your CPA (Cost Per Acquisition)

How much is each sale costing you? Are your Google AdWords listings preforming as well as your Overture listings? Your SiteMatch listings? Your offline marketing? You should know how much you're paying for each order/sale/download/enquiry/whatever on each channel – only then will you be able to set CPA targets to work towards and know which channel is best for you.<<

I assume you do this by taking your expenses divided by your sales? What is SiteMatch?

>>10. Don't enter into bidding wars

It is easy to get into bidding wars with your competitors. You want to be number one and so does your competitor. The best thing to do is to take a step back, ten deep breaths and consider how important it really is to be in the number one spot. If you can justify it, fine but otherwise: let your competitor be number one, slot into the number two slot and wait. If you have a better product, your clickthrough rate will get you to the top – and you'll still be paying the same as you were in the second position.

More and more people are using automated bidding software. This software will update at a set interval to keep the ad in the desired position. Doing battle with this kind of software is even more frustrating and less rewarding than trying to outbid a competitor.<<

Back to number #5 you said something about testing your ads in different positions to see what the ROI is like in each one. That would seem to take an awful lot of time... Do you guys use any of this software to help you out?

<<Make sure you know a keyword is working (more importantly, know why it is working) before you invest more.>>

Could you explain this a bit more please. Why a KeyWord is working?

<<14.Keep a close eye on your competitors

Is your competitor doing something better than you? What keywords do you share with your competitors? Can you discern their strategy? Do they use automated bidding software? Do their landing pages have some magic which you should be emulating? This is the sort of stuff you can find out and the kind of stuff that you need to know.>>

What is a good way of doing this... Again it seems like a lot of time invested when you are running a lot of Campaigns.

Thanks,

C.K.

sniffer




msg:1144977
 12:56 pm on Jun 11, 2004 (gmt 0)

thanks edit_g great post

what i really need help with is the following:

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software.

are you referring to log files for your site? What does alternate software do? How do you use it? More specific advice in this area would help a great deal. I have an adwords campaign, but its all just one big pea soup at the moment- i'd like to have a much better feel for what is working and what isnt.

thanks :)

eWhisper




msg:1144978
 5:11 pm on Jun 11, 2004 (gmt 0)

are you referring to log files for your site? What does alternate software do? How do you use it?

This software can be from a 3rd party application to a custom system on your own server. (this is very general info - you can get very sophisticated with this type of software).

Usually it works as follows:
You add a custom tracking code to your links in AdWords. You can either track by keyword (this is where powerposting can be very useful), or by Ad (and therefore by AdGroup & campaign).

This part depends on how your set up. If using a 3rd party app, then you usually add some java or an invis pixel to send the info to the 3rd party.

You can then track page views, conversions, CTR, by keyword, adgroup, campaigns, etc - depending on how you set up the tracking codes.

Chris_D




msg:1144979
 6:33 am on Jun 12, 2004 (gmt 0)

Excellent post edit_g.

One other tip is to watch your competitors. Identify the major competitiors in your niche, and try to find the other words they are bidding on, by trial and error in the serps. Takes time - but might just save you heaps of time....

AffiliateDreamer




msg:1144980
 3:27 pm on Jun 12, 2004 (gmt 0)

how do you get the keywords to be passed to your page when someone clicks on it?

Can you get the keyword set up on adwords included in the url, along with the phrase the user entered in G?

cowboy




msg:1144981
 8:21 am on Jun 13, 2004 (gmt 0)

This is excellent. I want to get involved in trying to market my site, but I do not want to make any stupid mistakes. Just trying to decipher the information I printed from Google has been a headache.

It's probably best to read posts on this forum for awhile before I think about jumping in.

Thanks,
Cade

PS Has anyone purchased an eBook called "Google Cash"? Was it helpful?

edit_g




msg:1144982
 10:50 am on Jun 13, 2004 (gmt 0)

Hey GuitarZan - I wanted to come back to each of your points in detail - let me do that now (please forgive the excessive quoting here).

Do you start off most Campaigns with only Google being allowed? Or do you start them off with both Google & the Search Partners?

I start most campaigns off with only Google. I then test run the search partners and content network to see how it affects the conversion rate. I said to stay away from search partners and content network because (as a very general rule) the net effect on conversion is negative. So you need to work on it and it is easier to just start off with Google.

I heard that you should always be testing a new creative. Wouldn't that make it hard to start testing creatives in certain positions? I agree that this is a good thing to do, but it seems pretty complex for a beginner. What would the most effective way of going about this be?

It is quite complex for a beginner (for anybody actually). What I was trying to illustrate is this: if you start off testing different creatives and positions then you will know what works before you start - you won't have three weeks of loss making adgroups before you say: "aaarrrgh, I've got to test all this stuff now!" If you start off by testing and learning what works best then you'll be happier in the long run.

How many Clickthroughs will you give a KeyWord that doesn't produce profit before you can it?

This is a really hard question - especially because the way a keyword converts isn't always consistent. But at some point you have to make a decision, right? You know your industry - so you make the call.

What is SiteMatch?

SiteMatch is Overture's paid inclusion/PPC hybrid into the Yahoo results.

Back to number #5 you said something about testing your ads in different positions to see what the ROI is like in each one. That would seem to take an awful lot of time... Do you guys use any of this software to help you out?

Again, yes it takes time - but it is time well spent. Of course people use software to do this. I like to use Google's data for the cost, my own tracking software for the conversions and I collect all this in a (stupidly) large spreadsheet for each campaign. I like to track each keyword - so it takes some time, but, as I said, it's time well spent.


<<Make sure you know a keyword is working (more importantly, know why it is working) before you invest more.>>

Could you explain this a bit more please. Why a KeyWord is working?

No problem. :) If you see that a keyword is consistently doing very well you should be thinking "why?". So - this could be a seasonal thing, a brand thing, a time of the day thing - whatever. Maybe you've just got more coverage than your competitors. If you find out why it is working you can expand it (more, similar, keywords and phrases) and try to milk it for all it's worth.

Keep an eye on your competitors... What is a good way of doing this... Again it seems like a lot of time invested when you are running a lot of Campaigns.

It is a lot of time invested and the only way to do this is manually. But it will give you an idea of what your competitor knows, how their pricing works, how smart they are etc. This is valuable information, and if you find their mistakes, you can take advantage of them and (at the very least) make sure that you're not making the same ones.

Hope that helps. :)

GuitarZan




msg:1144983
 5:06 pm on Jun 13, 2004 (gmt 0)

Hey,

Thanks Edit_G for the reply. Here is a couple more things:

I start most campaigns off with only Google. I then test run the search partners and content network to see how it affects the conversion rate. I said to stay away from search partners and content network because (as a very general rule) the net effect on conversion is negative. So you need to work on it and it is easier to just start off with Google.

That's strange... I was under the impression that Content targeting was generally a bad thing to do. I have heard that search partner listings were excellent. I guess the only thing to do is test though :-]

For that spreadsheet I take it you list the KeyWord, the CTR, the cost, and how many direct sales this specific KeyWord has made? Are there any others? Also how often would you update this thing? Thinking about it... Wouldn't it be nice if there was a program that you could take all of the KeyWords in a Campaign, and transfer all of them, and their important data to a spreadsheet instead of manually doing this. Then you would only have to punch in the Direct sales figure, and there you have it.

All the Best,

C.K.

eWhisper




msg:1144984
 5:16 pm on Jun 13, 2004 (gmt 0)

That's strange... I was under the impression that Content targeting was generally a bad thing to do. I have heard that search partner listings were excellent. I guess the only thing to do is test though

In general, I find that partner search sites lead to good conversion rates. Depending on the product, some are much higher (and some are a little lower) than Gs main site.

The main reason I won't have an AdGroup's ads immediately syndicated to partner search sites, is if I'm concerned about the keywords/ads meeting the minimum CTR as they might be too general. In these cases, I want to see the exact CTR on Gs site alone, as thats the number that mattes for keyword status. Once I've gotten a decent history and handle on those general keywords, and they've proven profitible, then I'll have the ad appear on search partner sites as well.

onlineleben




msg:1144985
 12:57 pm on Jun 14, 2004 (gmt 0)


affiliatedreamer Message#18
>>Can you get the keyword set up on adwords included in the url, along with the phrase the user entered in G?<<

You usually have the complete searchstring in the Referer string.
By writing the referer string of visits to your landing page grom adwords into a separate textfile, you get a good idea of what people were actually searching for.

andrewg




msg:1144986
 9:25 pm on Jun 14, 2004 (gmt 0)

I disagree with some of those points, but most of it is sound advice that will do just fine for the Nervous Nellies out there. :)

Personally, I think people need to be a little bolder in their attitude. This seems to be a rather defensive approach on the whole, and while that seemed logical when PPC first came along, you can really do yourself some harm by spending too little, by being timid about matching options, etc. The same clicks might not be available next year for a decent price.

The fact is, AdWords -- and business in general -- are not for beginners. We do a disservice if we imply that they are.

Andrew

edit_g




msg:1144987
 9:37 am on Jun 15, 2004 (gmt 0)

you can really do yourself some harm by spending too little, by being timid about matching options, etc. The same clicks might not be available next year for a decent price.

Agreed - to a point - you CAN do yourself harm by spending too little, but you can do considerably more harm to your business, yourself and the hair on your head by spending too much without not knowing what you're doing.

The fact is, AdWords -- and business in general -- are not for beginners. We do a disservice if we imply that they are.

This is also true to a point - but the barriers to entry in today's internet market are so low, that a few pointers when you're first starting out can save a whole lot of trouble in the long run. Also, I believe in good karma. ;)

AdWordsAdvisor




msg:1144988
 5:03 pm on Jun 15, 2004 (gmt 0)

The fact is, AdWords -- and business in general -- are not for beginners. We do a disservice if we imply that they are.

I have to admit that I have a real soft spot for beginners.

It can be a really tough world out there for beginners (as for the example, the time I tried to buy a bass guitar without knowing how to play one!), and I enjoy smoothing their way with AdWords, wherever possible.

I really think there is a place on AdWords for beginners - and my advice to them is to start small, learn the system through experimenting and monitoring, and build up over time.

I've seen lots of folks move from confused to successful in a reasonably short time. And this forum plays a big part in that for many of them, I'm sure.

AWA

cowboy




msg:1144989
 8:43 pm on Jun 15, 2004 (gmt 0)

AWA-

You helped me a great deal with another post. I appreciate your generous approach and continual encouragement.

eWhisper sent me a link with many of your most informative posts. (AWA's info posts: [webmasterworld.com...] )

This has got to be the most positive forum I have visited. Thanks for trying to make it easier on guys like me who don't really know much about AdWords.

All my best,
Cade

AdWordsAdvisor




msg:1144990
 10:10 pm on Jun 15, 2004 (gmt 0)

Thanks for the kind words, cowboy. They are much appreciated!

AWA

silverbytes




msg:1144991
 5:08 pm on Jul 15, 2004 (gmt 0)

2:18 pm on June 8, 2004 (utc 0)
2. Use Dynamic Titles: Know your competition. If all your competitors are using Dynamic titles, then using a static title can make your ad stand out compared to the others.

I don't have idea of how to set dynamic titles. Can someone explain? Variables can be used or any special syntax?...

storevalley




msg:1144992
 5:31 pm on Jul 15, 2004 (gmt 0)

I don't have idea of how to set dynamic titles. Can someone explain?

As noted in edit_g's original post ...

simply put {keyword:your backup title here}

This 36 message thread spans 2 pages: 36 ( [1] 2 > >
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved