I have a client with whom I have been running a successful adwords campaign for some time. He now has a second company and site, similar theme, different market.
By which I mean:
Site #1: Sells a range of customised widget services with ongoing personal support from my client's company, aimed at the very high end of the market.
Relatively few sales in absolute terms but average client has a lifetime value of $100,000+.
Site #2: Sells pre-packaged widget services, with fewer features, without personalisation or any onging service or support. Same service but aimed at a less wealthy and less particular buyer.
Average lifetime value of $1000-$20,000.
There is almost NO chance that someone buying from site #2 would be interested now or at anytime in what is sold by site #1.
Both customers will, 90% of the time at least, use exactly the same search phrases.
The URLs are are entirely different, the sites totally separate and not connected, apart from site #2 has a link to site #1 to establish credibility.
If I set up campaigns for site #2 under the existing account, will the ads alternate with those for site #1 or compete with them?
I would like ideally for both ads to appear - is this possible?