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Two different sites, one adwords account
Will separate campaigns with one owner compete?
abbeyvet




msg:1143660
 6:40 pm on Jun 7, 2004 (gmt 0)

I have a client with whom I have been running a successful adwords campaign for some time. He now has a second company and site, similar theme, different market.
By which I mean:

Site #1: Sells a range of customised widget services with ongoing personal support from my client's company, aimed at the very high end of the market.
Relatively few sales in absolute terms but average client has a lifetime value of $100,000+.

Site #2: Sells pre-packaged widget services, with fewer features, without personalisation or any onging service or support. Same service but aimed at a less wealthy and less particular buyer.
Average lifetime value of $1000-$20,000.

There is almost NO chance that someone buying from site #2 would be interested now or at anytime in what is sold by site #1.

However.

Both customers will, 90% of the time at least, use exactly the same search phrases.

The URLs are are entirely different, the sites totally separate and not connected, apart from site #2 has a link to site #1 to establish credibility.

If I set up campaigns for site #2 under the existing account, will the ads alternate with those for site #1 or compete with them?

I would like ideally for both ads to appear - is this possible?

 

RedWolf




msg:1143661
 7:25 pm on Jun 7, 2004 (gmt 0)

If I set up campaigns for site #2 under the existing account, will the ads alternate with those for site #1 or compete with them?

I would like ideally for both ads to appear - is this possible?

If the keywords are the same between the two campaigns, then the ads will rotate.

The only way around that would be to have two seperate adwords accounts. This is dangerous if the websites are owned by the same company though. I understand your situation, and personally think in that case it would be ethical, but you will still probably run into problems with Google. I have heard that you can contact adwords and get a waiver if there is enough difference between them, but I wouldn't try to two account thing without something in writing to show you were legal.

abbeyvet




msg:1143662
 10:58 pm on Jun 7, 2004 (gmt 0)

Thanks, that is what I thought... I just hoped there was a way I had not seen. I very much doubt if the offering is sufficiently different for Google to deviate from its normal procedures. Oh well, trawl through and separate several hundred keywords. :(

AW_Learner




msg:1143663
 1:38 am on Jun 8, 2004 (gmt 0)

I thought you could do that with just different ads and different campaigns. But I see why Google wouldn't let you. So people don't monopolize the first page with all there own ads....

If they're right next to each other make sure the ads clearly state the price-range in each so you attract the right level customers to the right sites. Of course if you have both sites cross-linked it won't matter much which they get to first. As long as they see the other option.

Aceicol




msg:1143664
 2:51 pm on Jun 9, 2004 (gmt 0)

Could you not just use a seperate Credit Card (i.e. Wife) and let them become an affiliate.

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