I am just satarting with ad words. I have an adult content site. We have streaming movies and photosets updates daily.
The one difference we have to 99% of other adult sites is our payment method. Our subscribers can pay via text message for £1.50 a week subscription.
We are offering a 60 min full access free trial (maybe extending to 24 Hours)
I am trying to set my adverts up so that the phrase the person has searched under appears in the ad title.
Is this a good idea?
I thought I could have a different ad group for each keyword or few keywords.
I have heard about dynamic keywords where you can have the keywords for a certain ad appear in the title and if they are too long it will go to a backup advert.
I am having trouble finding any information on how to use this method.
Could someone point me in the right direction to a resource or give me a short answer?