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Linking Keywords and Adverts
Could someone point me in the right direction?
black_sheep




msg:1138147
 8:10 pm on Jun 6, 2004 (gmt 0)

Hi,

I am just satarting with ad words. I have an adult content site. We have streaming movies and photosets updates daily.

The one difference we have to 99% of other adult sites is our payment method. Our subscribers can pay via text message for 1.50 a week subscription.

We are offering a 60 min full access free trial (maybe extending to 24 Hours)

I am trying to set my adverts up so that the phrase the person has searched under appears in the ad title.

Is this a good idea?

I thought I could have a different ad group for each keyword or few keywords.

But

I have heard about dynamic keywords where you can have the keywords for a certain ad appear in the title and if they are too long it will go to a backup advert.

I am having trouble finding any information on how to use this method.

Could someone point me in the right direction to a resource or give me a short answer?

Thanks

Rob

 

Robsp




msg:1138148
 8:48 pm on Jun 6, 2004 (gmt 0)

Hi Blacksheep, welcome to the Adwords forum.

This is the post you are looking for: [webmasterworld.com...]

eWhisper




msg:1138149
 10:30 pm on Jun 6, 2004 (gmt 0)

Here's the thread with how to set it up, post 10:

[webmasterworld.com...]

webdiversity




msg:1138150
 11:12 pm on Jun 6, 2004 (gmt 0)

Hard to believe that was almost 1 year ago.....

That's been one of the single biggest deals for us on Adwords since we started doing stuff with it on day 1.

The other one is switching off content syndication. Don't get me wrong I think contextual ads will have their time, I just don't think now is it.

Every time I see a rep from any provider they keep telling me it's better, so I keep trying it, and keep getting disappointed....

black_sheep




msg:1138151
 5:45 pm on Jun 7, 2004 (gmt 0)

Fantastic, Thanks for your replies.

A couple of other questions.

Could I have something in front of the dynamic keyword?

For example

Hot {KeyWord:Widgets} and then keywords of less than 22 letters or if I had sexy less than 21?

Does that make sense?

eWhisper




msg:1138152
 6:09 pm on Jun 7, 2004 (gmt 0)

Could I have something in front of the dynamic keyword?

Answered here:

[webmasterworld.com...]

black_sheep




msg:1138153
 6:21 pm on Jun 7, 2004 (gmt 0)

Great.

Thanks for the quick reply.

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