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Disabled Keywords
Does anyone know why?

10+ Year Member

Msg#: 281 posted 9:13 am on Jan 24, 2003 (gmt 0)

Goggle seem to be disabling a few of my keywords that have a CTR of 0.7% so it doesn't go under the 0.5% requirement. Its also happened on a few with a CTR of over 1.5%

Any help please!



WebmasterWorld Senior Member 10+ Year Member

Msg#: 281 posted 7:20 pm on Jan 24, 2003 (gmt 0)

I think they raised the bar to 1% a few months ago.
What's strange though is the 1,5% one, it might have been that they added that keyword to the list over "non selectable one's"

There was quite an interesting thread about those:


10+ Year Member

Msg#: 281 posted 3:29 am on Jan 28, 2003 (gmt 0)


I'm experiencing this too but the ads seem to go back online the next day. Ads with less than 1000 impressions with CTR numbers greater than 2%. It's annoying but I don't loose sleep over it. Maybe there was a lag in registering the impressions and the CTR wasn't really that high. Maybe it's a glitch.

* This keyword has been disabled because its clickthrough rate (CTR) for the last 1,000 ad impressions it generated on Google falls below the minimum required CTR.

Did you consider that they rate it on the last 1000 impressions and not on the running total of the CTR? Example, I had ads that were over 1.3% CTR but slowed down during the night. The total CTR showed .9% CTR but the last 1000 impressions only had a few clickthrus which caused the ad to disable.


10+ Year Member

Msg#: 281 posted 10:53 am on Jan 28, 2003 (gmt 0)

I had this problem 2 weeks ago. What Adwords support told me is that CTR reported in the stats INCLUDES clicks and impressions from syndication partners, but that the CTR used to measure whether you make the .5% relevancy threshold EXCLUDES syndication partners, counting just clicks and impressions from Google.com (and I guess also google.co.uk etc.) itself.

It does seem strange that you're getting disabled with a reported CTR of 1.5% though, as that would imply that you're getting many times the CTR on syndication partners that you are on Google.com. One possibility is that your number of impressions so far is quite low (below 1000 or 2000) and so chance effects like this could be present - is that the case?

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