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What determines "at risk"

10+ Year Member

Msg#: 2772 posted 4:59 am on May 28, 2004 (gmt 0)

What are keywords labeled "at risk" for? Low click thru rates and budget limits are all I can think of, yet I have keywords performing fine for both and are still labeled "at risk".



WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 2772 posted 4:15 pm on May 28, 2004 (gmt 0)

Keyword status is based on your CTR rate only on G's site. Partner and content sites don't matter. There is no way to see your exact ctr on G's site alone. So if you get a 10% CTR rate at AOL, but only a 0.3% on G, your work will be listed 'at risk' even though your overall CTR rate could be quite high.

0.5% is the benchmark for first place, the necessary CTR for other positions is slightly lower.

Here is the thread about keyword status.


10+ Year Member

Msg#: 2772 posted 6:40 pm on May 28, 2004 (gmt 0)

Thank you..

I haven't done much with adwords since about October and logged in to find all this new keyword stuff..

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