cline
msg:1107368 | 3:40 pm on May 20, 2004 (gmt 0) |
This is against UK law. Delete the competitor's name from your campaign.
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Aceicol
msg:1107369 | 7:57 pm on May 20, 2004 (gmt 0) |
The company is called [SNIP] whereas our words are [SNIP}. Upon speaking to a solicitor on another site he deemed that the term was a fair advertising word for our site (I can't remember the exact legal jargon) My point is more should I take it away as rather than generating any traffic for us it is just making our CTR bad, thus would I be right in thinking then that Google would class our Ad as not so relevant on all the other terms in that campaign. Therefore dropping our Ad down the list. [edited by: Shak at 8:06 pm (utc) on May 20, 2004]
[edit reason] no specifics thanks [/edit]
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anallawalla
msg:1107370 | 4:46 am on May 21, 2004 (gmt 0) |
Would I be better taking this term out as it will make my ad appear lower down the page (I think).
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Taking it out won't move it lower since nobody is clicking. It might improve the CTR for the ad group, thus take it higher. For US-targetted campaigns, I have an ad entitled "Try WidgetCompany Instead" and it uses some competitor names as keywords. Only one of them was editorially removed but the others are fine.
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AdWordsAdvisor
msg:1107371 | 3:07 pm on May 21, 2004 (gmt 0) |
| My point is more should I take it away as rather than generating any traffic for us it is just making our CTR bad, thus would I be right in thinking then that Google would class our Ad as not so relevant on all the other terms in that campaign. Therefore dropping our Ad down the list. |
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If you have a keyword that is not giving you good results (as defined by you), then, by all means remove it. However, don't worry about a keyword with a poor CTR pulling an entire Ad Group down in position. Position is determined on a keyword-by-keyword basis - not per Ad Group. BTW, welcome to WebmasterWorld Aceicol! AWA
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Aceicol
msg:1107372 | 4:22 pm on May 21, 2004 (gmt 0) |
Thank you AWA. Excellent forum and I am sure I will get great use out of it. Thanks Again.
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