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How to have "Keywords" in adwords "Titles"
is it possible ?

 9:38 am on May 19, 2004 (gmt 0)

Hey Guys,

Can someone help me - i want to set the title of my ad as the keywords which people type in to search engine. Is there any way i can do this?



 10:32 am on May 19, 2004 (gmt 0)

I'm not sure that I understand your question, but you might start her



 12:16 pm on May 19, 2004 (gmt 0)

I'm sure someone else can verify this, but I believe it should look something like this:

{keyword:fallback} Where "fallback" is a term you choose to display in case a searcher uses a term that is too long, or doesn't match precisely.


 12:26 pm on May 19, 2004 (gmt 0)


now u know y I love this place ;)

WebmasterWorld revealed that to the masses...



 4:27 pm on May 19, 2004 (gmt 0)

And make sure you can handle the clicks before you do this. My CTRs jump dramatically whenever I go for a keyword ad like this. I'm talking from 2-3 percent, to 20 percent, over thousands of impressions. It really is a rediculously useful tool.


 5:55 pm on May 19, 2004 (gmt 0)

I gave this a try and not seeing any results yet. Maybe I am doing something wrong?

Can you use a 2-KW phrase such as {keyword:widget law}?

Are you not supposed to add that same keyword phrase to your Ad Group keyword list?

I'm a bit confused. Maybe someone can give quick step-by-step instructions? :)


 5:58 pm on May 19, 2004 (gmt 0)

Hello Forum, just need a little more clarification on this really effective technique.

I am not quite getting the {Keyword:bckup} concept. I just tried some new ads with {KeyWord:widgets} and it works great.

But, I can't figure out a way around the 15-character limitation. I followed the strings above but am still stuck. Missing the association between how "bckup" works.

Help from anyone is greatly appreciated!


 7:13 pm on May 19, 2004 (gmt 0)

Never mind, I get it now. Eureka!


 8:16 pm on May 19, 2004 (gmt 0)

Still not working for me. The only searches my ad shows up for is the exact keyword I typed in the headline when creating the ad {keyword:widget law},
so the ad headline only shows up as widget law.

If I add any words to my search string, the ad doesn't show up at all. I don't get it.


 8:42 pm on May 19, 2004 (gmt 0)

Does not work for me as well :(


 9:12 pm on May 19, 2004 (gmt 0)

I know we covered this off ages ago and Shak highlighted the thread above.


You sell widgets.

Your keywords are :

blue widget
buy red widgets

Your dynamic title is :

{KeyWord:Buy a blue widget}

The reason the K and W are capitalised is so that any words typed in are proper case.

If someone types in blue widget, then the title will be Blue Widget, if someone types in "buy red widgets" as search term then they get Buy Red Widgets. Now if someone types in "I want to know where I can buy a blue widget" then although the phrase match would apply, as it is above 25 character the fallback title of "Buy a blue widget" will be shown.

To get the feature to work you need to turn off the allow Google to optimise the ads feature, and in no time at all your dynamic title will appear and dominate your results. Go one further and delete all the static ones.

Tip, do not include this feature with superlaitves or mispellings as they will get pulled when the editorial review is done.

When the titles show they will be in bold, bringing eyes to your title that matches the searche term.


 9:19 pm on May 19, 2004 (gmt 0)

I have read the prior threads, and I apologize for bringing up an old topic, but I followed those steps and it is not working for me.
I will try again. I don't think I have Google optimize ads turned on either, but I'll check. Maybe I'm putting the keywords in wrong. Should you only use Broad Match keywords, or does it matter?
Thanks again.


 7:39 am on May 20, 2004 (gmt 0)

I wonder if one of the posters is asking if one can partially replace the Headline.

e.g. {KeyWord} Cameras

The answer is yes, but the number of situations where you will safely stay under the 25 char limit (or can get a meaningful headline) is small. If the search is for Kodak and Kodak is in your list of keywords, the headline would show Kodak Cameras. You're also more likely to get an editorial rejection because they'll see some potential problem that you missed.

Therefore it is safer to use {KeyWord:Some Default Headline} which will ordinarily display the search term capitalised, or the "Some Default Headline" if the search term is > 25 chars.


 6:49 pm on May 20, 2004 (gmt 0)

Finally got it to work! Awesome!
( I did have the auto Google ad optimizer turned on)

Thanks for helping!


 1:30 pm on May 21, 2004 (gmt 0)


Is there a reason not to use this technique? Am I sacrificing creative titles for the sheer KW recognition on the part of the search user?

My CT's definitely tripled in the past few days, conversion rate is dropping a little, though.



 2:06 pm on May 21, 2004 (gmt 0)

I am also curious how well everyone's conversion rate is doing by using this technique?

I haven't used it long enough to know if it's working better for me, yet.

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