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Google AdWords Forum

How can you guarantee yourself the #1 spot in Google Ad Words?
How can you be the top listing on the right nav bar

 11:46 pm on Jan 16, 2003 (gmt 0)

I have been using Ad Words for about 3 weeks. How does google decide how much keywords and positions cost?

When you put in maximum amount that you would spend, that could vary depending on the popularity of the keyword.

How can you guarantee yourself the first postion on the right hand nav bar? Overture is pretty simple, but I can't figure out Ad Words yet.



 11:56 pm on Jan 16, 2003 (gmt 0)

Its a bit of guess work on the price.

I have tried trial & error to watch myself climb up the listings to where I wanted to be....it was only a few extra cents for me.


 12:09 am on Jan 17, 2003 (gmt 0)

Your rank is a combination of bid price AND clickthru. The real key is creating the best revenue stream for Google, as determined by the users who click or do not click on your ad.

If the description is dead on relevant to the term, and contains the term, with some compelling fluff text, you should be in. I don't see a very immense advantage of #1 versus #2 or 3 for that matter. Its all in how it is written.


 1:25 pm on Jan 17, 2003 (gmt 0)

The answer is: There is no guarantee that you will get the first place in AdWords. But it is possible to get there with constant experimentation.

Your goal should be to increase the CTR of your ads. Just browse through some of the old threads in this forum and you will find some real good tips to increase CTR.


 10:32 pm on Jan 17, 2003 (gmt 0)

Although google does not say so, the ranking is better if the ad itself contains the searched keywords.

I.E. If you put an adword on "widgets", better put the word "widgets" in the ad too


 11:17 pm on Jan 17, 2003 (gmt 0)

Keep experimenting with the bids, only bid on the most relevant terms and write good copy.


 2:56 am on Jan 18, 2003 (gmt 0)

Although google does not say so

It does ;)

If your keywords appear in your ad text, users will be able to immediately recognize that your ad is relevant to their search.



 11:08 pm on Jan 19, 2003 (gmt 0)

There's always the covert option of breaking into Google headquarters and doing a little programming on their servers... ;-)


 10:00 pm on Jan 27, 2003 (gmt 0)

I have a question regarding keeping yourself in the number one spot. I am justing looking into this so forgive me if it is obvious. How doe the "adwords discounter" work? What keeps people from putting a bid way out there and then just paying pennies over the next lowest competitor? If you can't tell I am a newbie, I hope this question is ok.



 9:12 am on Jan 28, 2003 (gmt 0)

Dave, The working of AdWords Discounter is explained under "Will I need to set a different CPC for every keyword?" at https://adwords.google.co.uk/select/faq/cpc.html

The example in the second paragraph should clear all your doubts.

What keeps people from putting a bid way out there and then just paying pennies over the next lowest competitor?

That's the whole point :)
You need not pay more than what is required to stay on top of your competitor.


 4:43 pm on Jan 28, 2003 (gmt 0)

Thank you so much for responding, it is making more sense now.

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