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Google AdWords Forum

This 45 message thread spans 2 pages: 45 ( [1] 2 > >     
Google launch AdWords Jumpstart
Google specialists will customize a campaign for you
skibum




msg:1121249
 7:11 pm on May 15, 2004 (gmt 0)

Jump Start [services.google.com]

Looks like the Overture Fast Track, except the upfront fee goes towards clicks.

Where does this fit with the 10k minimum for an account manager at Google, and the 5k minimum per agency client account required to have a CS rep at Google?

 

Shak




msg:1121250
 8:22 pm on May 15, 2004 (gmt 0)

skibum,

When we notify you that your campaign is ready, we'll charge you a $299 prepayment amount. We'll then immediately credit this entire amount toward your initial ad clicks. (Once this prepayment amount is depleted, you'll be responsible for any ad clicks thereafter.)

thanks for sharing, have been hearing about this.

Shak

martinibuster




msg:1121251
 9:47 pm on May 15, 2004 (gmt 0)

  • Might take a bite out of some SEM's income.

  • A good deal. My only concern is that the service be better than Overture's. I tried Oveture's FasTrack once out of curiousity and was underwhelmed at the keywords they missed, irrelevant keywords they chose, and less than good copy.

  • Nevertheless, this should be good for the crowd that's afraid of computers. Lot's of them out there.

Brett_Tabke




msg:1121252
 11:08 pm on May 15, 2004 (gmt 0)

Ya, this can't be good news for alot of SEM companies.

What's next? SEO. Or, Next stop, paid inclusion?

JayC




msg:1121253
 11:11 pm on May 15, 2004 (gmt 0)

>> A good deal. My only concern is that the service be better than Overture's.

My hope is that it won't be.

We've taken on a few clients fresh out of Overture's "Fast Track" and have been able to quickly show improvement. I hope Google doesn't make that kind of thing too difficult. :)

The pricing approach is a great idea for them. That'll be hard to beat.

JeremyL




msg:1121254
 11:31 pm on May 15, 2004 (gmt 0)

What's next? SEO.

I could see google promoting a white hat seo operation. Makes me shutter!

JasonIR




msg:1121255
 12:23 am on May 16, 2004 (gmt 0)

I think they are cutting out the middle man and delivering the service they should be for the amount of money people spend with them.

Good move and a great deal.

graywolf




msg:1121256
 12:24 am on May 16, 2004 (gmt 0)

I could see google promoting a white hat seo operation. Makes me shutter!

Wouldn't that be a conflict of intrest...

skibum




msg:1121257
 12:46 am on May 16, 2004 (gmt 0)

Its an interesting move on a couple fronts.

It will probably make it relatively easy to get the Google conversion tracker installed on lots of sites and then extract the maximum amount advertisers are able to pay for a click.

It would be great for SEM firms with clients who don't spend 5k per month as this type of thing doesn't seem to be offered to agency clients with a budget under 5k per month.

The SEM firm/client can get some assistance for all the money they spend and the SEM firm can then tweak what is proposed for maximum results.

Would this service be offered to an agency/consultant or would G refuse it to anyone other than a direct client?

The quality and targeting of proposals will be key.

Chris_D




msg:1121258
 1:11 am on May 16, 2004 (gmt 0)

Note: Currently, Jumpstart is only available to US customers for campaigns in English

I wonder how long until it spreads?

ThomasB




msg:1121259
 2:03 am on May 16, 2004 (gmt 0)

Chris_D I think by monitoring job offers we could pretty much predict it.

I think it's a good feature and I might use it to test their quality a few times, but unless they make my AdWords profitable, I won't continue the campaigns. ;)

Robert Charlton




msg:1121260
 7:07 am on May 16, 2004 (gmt 0)

I think it will probably cost some web marketers low level customers and the do-it-yourselfers, and maybe that's not profitable business anyway. It may force other marketers to get their acts together. Google probably has a souped up version of the suggestion tool, but how much service can Google provide for free?

It looks like an extremely smart sales ploy on Google's part, though... almost as if they're cloning all those fresh-faced Googlers you see at the trade-shows and putting them into cubicles...

Would this service be offered to an agency/consultant or would G refuse it to anyone other than a direct client?

Great question. I couldn't find an answer in the FAQs.

Brett... when does JumpstartJill become a member?

tenerifejim




msg:1121261
 10:31 am on May 16, 2004 (gmt 0)

I really hope this gives overture a bit of a kick.

SlyOldDog




msg:1121262
 11:48 am on May 16, 2004 (gmt 0)

Google SEM:

Look in competitor's account and copy campaigns across to new account.

I'd like to sign up for that!

zeus




msg:1121263
 12:36 pm on May 16, 2004 (gmt 0)

So much will change on Google after the entry to the stock market, it will be much more about money, then service.

zeus

edit_g




msg:1121264
 2:15 pm on May 16, 2004 (gmt 0)

It'll certainly lower the barrier to entry...

Many a media buyer has learnt the hard way that letting the publisher write copy, set CPC's and select keywords is a very, very bad idea.

We may end up with some smaller kids in the deep end of the swimming pool as a result of this - but they usually get out when their parents call for them...

roitracker




msg:1121265
 2:53 pm on May 16, 2004 (gmt 0)

Google SEM: Look in competitor's account and copy campaigns across to new account.

Is no-one else concerned about this possibility?

Many advertisers are quite rightly concerned about sharing any kind of conversion rate/CPL data with media vendors due to the power it gives the vendor - this just adds yet another level of concern.

Shak




msg:1121266
 3:04 pm on May 16, 2004 (gmt 0)

to be honest I wouldnt really worry about it.

Google adwords has always been 1 of the easiest campaigns to get up and running for the lone ranger.

methinks, this is just a handholding exercise for the tradeshow/non net savvy type of people.

trust me, if it came down to me choosing ewhisper/webdiversity V google jumpstart handling my campaign, I know who i would choose ;)

Shak

jdubo79




msg:1121267
 4:41 pm on May 16, 2004 (gmt 0)

Is this available only for new adwords members, or will google work with your existing account?

powerstar




msg:1121268
 6:35 pm on May 16, 2004 (gmt 0)

>>>Next stop, paid inclusion.

When? Can't wait...

JeremyL




msg:1121269
 7:31 pm on May 16, 2004 (gmt 0)

I think paid inclusion for google would be the first nail in the coffin imho.

As for the idea of google using other accounts to drum up keywords and strategies, that scare tthe bejesus out of me. I think google should step up and add something to thier privacy policy and user agreement to reassure thier clients they will not be doing this.

eWhisper




msg:1121270
 7:41 pm on May 16, 2004 (gmt 0)

I think this system will be good for people who want to get into advertising on the web, but don't know how to start, and want to do it all themselves. It removes some barriers, and will help small companies. Just seeing how someone set up an account can be a real bonus in learning how to use the system.

I don't think it will affect PPC management companies much at all. The continuous tweaking of ads for CTR, measuring ROI (especially for campaigns where conversions occur offline), helping a site to improve conversion rate, quick customer support and adding of new products, etc, are some of the benefits to using a management company - and services this system will not include.

No one can know more about a company that the company owner/employees. A management company will learn some about the company, its stratedgies, and its competitors - this is not something Google will get into at present.

In fact, this system could actually be good for PPC management companies.

It will attrack more companies to start advertising. However, just because their campaigns are running, doesn't mean they are profitable. At this point in time, the company needs a specialist to handle their account, and then turns to a SEM company.

OneThingWell




msg:1121271
 11:56 pm on May 16, 2004 (gmt 0)

Guess what?

The in-house Google people did a campaign for one of 11 hotels in a small chain I was doing the PPC campaigns for.

After a couple weeks, it was obvious that the campaign Google did was underperforming.

I didn't tweak it, I scrapped it.

Google will have an OBVIOUS advantage in that they have access to competing campaigns and all the stats therein. If I were them, I'd learn from, use, and profit from the experience of others. Others, by the way, who benefit from Adwords and voluntarily participate.

Bottom line, more companies will wade into the Adwords pool. Google Jumpstart will not be able to guarantee they will stay afloat.

As an SEO specializing in PPC optimization and specifically Adwords, I am comfortable with my ability to compete with anyone Google hires on salary to put together a $300 campaign.

The more I think about it, the more optimistic I get actually! ;)

widget




msg:1121272
 5:08 am on May 17, 2004 (gmt 0)

roitracker is spot on here, IMO.

GlynMusica




msg:1121273
 8:18 am on May 17, 2004 (gmt 0)

SEM loyalty from the Search Engines? Take off those rose tinted glasses. :) Wake up and smell the coffee...etc..etc...

TheVisitor




msg:1121274
 11:01 am on May 17, 2004 (gmt 0)

"We currently offer the Jumpstart service once, for new advertisers only."

running scared




msg:1121275
 11:18 am on May 17, 2004 (gmt 0)

Overture Fast Track has made little difference to the SEM market. I feel it is unlikely that this will either.

Re looking at competitors accounts to find keyword that work - Much of the value is in the smaller terms that produce little traffic in their own right but overall add up. They tend to be the cheaper terms. Google staff are likely to concentrate on the big money terms that most people can think of anyway.

[edited by: running_scared at 1:03 pm (utc) on May 17, 2004]

Receptional




msg:1121276
 3:33 pm on May 17, 2004 (gmt 0)

I don't think this will unduly affect us and agree with Ewhisper that this might actually be good.

Google and Overture have a major disadvantage over PPC management companies, in that they only promote their own products... Google can only offer Adwords, Overture can only offer Overture partners... None can reduce spend one one to increase spend on the other (or on the minors) and as such there is always a place for an intermediatory until there is an outright monopoly, in which case I'll be asking for a job.

I also feel a good PPC management company will end up making more money for Google than an "offset $299" could possibly do, as PPC managers have to demonstrate that the ROI is worth investing more in order to succeed themselves.

cline




msg:1121277
 4:24 pm on May 17, 2004 (gmt 0)

Assuming that $299 represents the amount of staff time Adwords is willing to risk on a new customer, that's a drop in the bucket compared to what it takes to optimize an Adwords campaign for a complicated business.

What I bet they provide is nice conservative targeting on the most obvious of terms. Something reasonably likely to not fail, but something far from the effort needed to be really competitive.

This new service will probably be useful in getting some new very-small-business customers to try Adwords. I've seen some of these folks so botch an Adwords campaign that it gets immediately shut down. It should be great for them.

pjean




msg:1121278
 5:41 pm on May 17, 2004 (gmt 0)

I received a call a month ago and the pitch was absolutely towards a less-educated customer, giving the impression it's as easy as 1-2-3 and you're good to go.

As a more educated customer, I was put off by the overly-simplistic approach. Years ago I learned my lesson about having a third-party that's spent maybe three hours on my site churn out keywords and ad copy. I'm highly skeptical of the ad quality. Has Google hired talented professionals with experience and expertise or is it more of a 1,000 monkeys at a 1,000 machines approach? (nothing personal to anyone working there, but I would imagine the people who are really good at this are already making $$ somewhere else.)

Regardless, this will be great for SEMs. After a company gets "jumpstarted" they'll have money comitted to a channel that they might not know how to manage.

This 45 message thread spans 2 pages: 45 ( [1] 2 > >
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