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Google AdWords Forum

This 78 message thread spans 3 pages: 78 ( [1] 2 3 > >     
Google launch "IMAGE" Tag advertising
are they banners, or aren't they banners ?
Shak




msg:1121914
 9:35 pm on May 12, 2004 (gmt 0)

Google image ads are a new type of graphical AdWords ad appearing on select content sites in the Google Network. Image ads combine two powerful approaches: graphics and proven AdWords targeting technology.

Unlike traditional online graphical ads, image ads are matched to a page's content. This targeting makes image ads more attractive and relevant to anyone browsing the site. Therefore, image ads offer you yet another effective way to increase your business exposure and reach new prospects.

https://adwords.google.com/support/bin/answer.py?answer=7667&topic=70

Placement Examples [adwords.google.com]

shak

[edited by: Shak at 7:25 am (utc) on May 13, 2004]

 

ThomasB




msg:1121915
 9:48 pm on May 12, 2004 (gmt 0)

pretty cool stuff, just launched Photoshop to do some tests later.

I really hoped for a while that the big graphic ads would dissappear soon and being replaced by textlinks.

I'm just curious if G will one day find a solution to use sth like {KeyWord:backup} for the images. Another question is if there'll be some kind of power posting instead of the automatically inserted keyword.

figment88




msg:1121916
 10:15 pm on May 12, 2004 (gmt 0)

I'm more amazed that Google is going to have opt-in on a new program than that they will be distributing banners.

BriGuy20




msg:1121917
 10:41 pm on May 12, 2004 (gmt 0)

I'd like AWA to fill us in.... I have a few questions:

1. How long until AdWords advertisers can use these ads?

2. Are they designed by Google or do we have to upload them ourselves?

3. Any current examples of sites using these new ads?

edit_g




msg:1121918
 10:43 pm on May 12, 2004 (gmt 0)

This is a pretty natural progression and also an effort, on Google's part, to reach some of the big media buyers who have yet to cotton on to search fully. Just don't let the damned things appear in the SERPS...

RedWolf




msg:1121919
 10:47 pm on May 12, 2004 (gmt 0)

Wow, this is great for me. I just wonder how many sites catering to my keywords will be displaying graphics. As far as I can tell from reading the stuff they just cost the same as the text ads. For a visual product like mine (artist jewelry) it will really help set my ad appart from the the same old same old junk from the big names that always try to broad match anything that has to do with jewelry so they appear even when they don't carry what is being searched for.

RedWolf




msg:1121920
 10:51 pm on May 12, 2004 (gmt 0)

BriGuy20 the answers to your first two questions are answered on the link Shak provided or in the anouncement in your adwords main page.

BriGuy20




msg:1121921
 10:53 pm on May 12, 2004 (gmt 0)

Red:

I don't see any info on the first two questions on either AdWords or Adsense, nor in Shak's link.

pleeker




msg:1121922
 10:55 pm on May 12, 2004 (gmt 0)

1. How long until AdWords advertisers can use these ads?

Just logged into my account and when I click "Create New Ad" I can do one right now if I wanted to.

2. Are they designed by Google or do we have to upload them ourselves?

We do them ourselves.

1. Select a size.
2. Select a file to upload from your computer -- 50k max size. GIF, JPG, and PNG supported.
3. Select a Display and Destination URL, just like with text.
4. You have to click to agree that "you authorize Google to adjust your image ads on your behalf as described in the Image Ads FAQ.

Faq is here: https*//adwords.google.com/select/imageguidelines.html

And that's it.

RedWolf




msg:1121923
 11:17 pm on May 12, 2004 (gmt 0)

My big question is: how many positions are going to get to be shown now? All the examples only show one ad on the page which I would assume to be the top spot. This puts a whole new meaning to the quest to "Go North" that we used to have. Just imagine you having the only ad position and it is a big graphical ad! I can see the bidding wars erupting now...

mahlon




msg:1121924
 11:19 pm on May 12, 2004 (gmt 0)

Perhaps the banners will rotate on refresh? That way everyone gets a top spot, just not every time.

pleeker




msg:1121925
 11:30 pm on May 12, 2004 (gmt 0)

Given the poor CTR of graphical banner ads, don't you assume that most sites in the content network would opt out of this and continue showing the text ads?

annej




msg:1121926
 11:33 pm on May 12, 2004 (gmt 0)

Targeted graphics might make a difference. Adsense need to find a way for publishers to track how the graphic ads are doing though. As it stands it's kind of a gamble to add graphic ads.

pleeker




msg:1121927
 11:50 pm on May 12, 2004 (gmt 0)

Targeted graphics might make a difference.

I don't know. I know I don't look at graphical ads on most pages - my eyes just go straight to the content. But I do look at text ads, like the ones from AdWords. Surely there are many surfers like me, right?

So, to keep this on topic for this AdWords forum ... if graphical ads have proven more ineffective, will you be giving this a try with your AdWords campaign?

wonderboy




msg:1121928
 12:53 am on May 13, 2004 (gmt 0)

Graphics have performed better in the classic 'advert' position on my page, whereas adsense performs best close to content. I may experiment with some google graphical banners in place of my alternative publisher programme =)

W.

Please Be Gentle




msg:1121929
 1:20 am on May 13, 2004 (gmt 0)

I thought that they originally touted text ads as a superior alternative to banners.
In an interview Page mentions that prior to the text ads they had many offers to run banners.
Page: “It was a big temptation to take the money.” and then said they "Noticed the click-thru rates on banners were low. “We had this big leap of faith and we said we’re going to sell text ads. The business people looked at us like we were crazy founders. Which we were of course. ". Targeted or not, banner-blindness is still an issue as most people automatically ignore them. So are Google going to be running banners or not, and if so is it not a substantial change in policy?
Regards
PBG

ferfer




msg:1121930
 1:36 am on May 13, 2004 (gmt 0)

First movers easy-money Advantage for Adsense.

By enabling Graphics you will catch the new users cliking in the new google graphical ads by curiosity.

Also AdWords first movers may catch a lot of traffic by being the first ones with this kind of ads enabled, specialy useful for economic keywords, since more expnsive ones may catch the curiosity clicks.. hehe.

Let's party with the new toy! hehehehe

europeforvisitors




msg:1121931
 2:06 am on May 13, 2004 (gmt 0)

Given the poor CTR of graphical banner ads, don't you assume that most sites in the content network would opt out of this and continue showing the text ads?

I'm a publisher, and I used "theme"-targeted affiliate banners in the pre-AdSense days. Clickthrough rates were a bit lower than I'm getting with AdSense, but again, the ads didn't have the degree of targeting that I get with AdSense ads. I'd expect targeted ads to do pretty well.

Don't forget, the vast majority of display banners, skyscrapers, buttons, etc. are run-of-network ads. Go to a site like MSNBC or Washingtonpost.com, and you're likely to see ads for things like credit cards and mortgages. Go to About.com, and you're likely to see ads for dating services. Such mass-market RON ads are a far cry from banners for cruises on a cruise page or skyscrapers for orthotics in an article about foot pain.

HughMungus




msg:1121932
 2:08 am on May 13, 2004 (gmt 0)

Hey is this new slogan new?

"It's All About Results™"

cfx211




msg:1121933
 2:09 am on May 13, 2004 (gmt 0)

Finally a way to test banner performance without having to commit to a couple grand buy. I'm looking forward to giving this a whirl.

cyberair




msg:1121934
 2:23 am on May 13, 2004 (gmt 0)

I just uploaded my banners! I can't wait to see it on another website :-)

Visit Thailand




msg:1121935
 2:29 am on May 13, 2004 (gmt 0)

I only hope that G checks all the banners etc before they are loaded into the system.

With geotargetting, budgets etc we as publishers will never know what our pages look like with these banners on them.

At least with text ads we were fairly confident of the look and feel.

buckworks




msg:1121936
 2:40 am on May 13, 2004 (gmt 0)

What will ad blockers such as Norton do to these image ads?

kwasher




msg:1121937
 2:56 am on May 13, 2004 (gmt 0)

Targeted or not, banner-blindness is still an issue as most people automatically ignore them.

I think one or two great images among a bunch of text will ALWAYS draw the eye. Its when there's too many that it turns you blind.

So are Google going to be running banners or not, and if so is it not a substantial change in policy?

Putting on my business glasses: They easily have the ability to do this, its an already accepted form of advertising, why leave it completely out of the business plan? It wouldnt make sense. Its another revenue stream.

[edit] I don't actually think text ads were 'policy', just a reaction at that particular time to it becoming well known that ad blindness was a problem. [/edit]

Clark




msg:1121938
 3:02 am on May 13, 2004 (gmt 0)

Time will tell. Adsense revenue is down for most publishers. Way down. Hopefully this will be a boost, but I'm not holding my breath. Looking at those samples nothing stands out in those ads. Looks like just another ad serving company. The Google Text Ads were better because they don't detract from the site as much. I'm still testing it, but I think they made a mistake here.

dherman76




msg:1121939
 3:13 am on May 13, 2004 (gmt 0)

Reminds me of admarketplace.net

howiejs




msg:1121940
 3:32 am on May 13, 2004 (gmt 0)

Can you run an "image" ad - and a text ad from Google adsense on the same page?

If not - I would rather run a google text ad - and a banner from a 2nd source . . .

europeforvisitors




msg:1121941
 3:59 am on May 13, 2004 (gmt 0)

Hopefully this will be a boost, but I'm not holding my breath. Looking at those samples nothing stands out in those ads. Looks like just another ad serving company.

Well, Google image ads were just announced today. It's a bit early to judge what the advertising industry can come up with in the way of targeted ads. :-)

Image (a.k.a. display) ads may not be of burning interest to the affiliates, small businesses, and techie-driven businesses that traditionally have used PPC advertising, but they should help Google move to the next level by offering targeted display ads to mainstream advertising agencies and corporations. To use an example, if you're the media buyer who's responsible for a cruise line's account, how can you not be intrigued by the chance to buy ads that will run on pages about cruising? Display ads will open up a whole new market for Google--and in the process, they may encourage mainstream advertisers to experiment with contextual text ads after they've seen the results of targeted banners and skyscrapers.

One question that was brought up on the AdSense forum is whether this could lead to CPM pricing for display ads. That would seem to be a logical next step.

Daemon




msg:1121942
 4:03 am on May 13, 2004 (gmt 0)

I think the success of TextAds was because they didn't look like ads, exploiting the "blindness" of visitors. Perhaps the GraphicalAds will just give a try to cover by attracting the attention of visitors.

Therefore they have a market for the more Text-like visitors and the Graphical-like visitors...

Or just to make competition with the other advertising companies...

One day, the Ads by Google will disappear...I think they already do on the huge websites who have a special contract wihth Google?

Just what I think...I don't know much about it, just my thoughts...

europeforvisitors




msg:1121943
 4:38 am on May 13, 2004 (gmt 0)

I think the success of TextAds was because they didn't look like ads, exploiting the "blindness" of visitors.

I think the success of text ads has been due, in large part, to their targeted nature.

If you saw a text ad for credit cards or home mortgages on the front page of Washingtonpost.com (as you do banners for those topics), the text ad probably wouldn't perform any better than a banner ad.

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