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Adwords Spam
How to report it

 4:28 pm on Jan 11, 2003 (gmt 0)

Extremely annoying:

1) Your competition with 5 web sites with 5 different Adwords accounts, all appearing on one page.

2) Your ad appearing once.

3) Spam report doesn't work.

This is a big problem because it affects Google's paying customers. Come on Google. How about a priority spam report for Adwords customers?



 4:31 pm on Jan 11, 2003 (gmt 0)

For spam reporting, use searchquality@google.com [webmasterworld.com].


 4:42 pm on Jan 11, 2003 (gmt 0)

I thought it is legal? You can create more than 1 campaign with the same keywords and they will appear at the same time. Doesn't need to register 2 accounts.

Correct me if I am wrong. You should post this to the google adwords forum.


 4:55 pm on Jan 11, 2003 (gmt 0)

> Extremely annoying

Can't Google just carry the ad's they want to?


 4:56 pm on Jan 11, 2003 (gmt 0)

How can this be legal? If there are multiple ads from one site owner all selling the same product?

Not good.


 5:13 pm on Jan 11, 2003 (gmt 0)

You need to consult a qualified legal practitioner for that question, but it's not unusual for publications to carry multiple ad's for different brands of the same business.


 5:27 pm on Jan 11, 2003 (gmt 0)

Is it legal, probably. Will it ultimately effect the credibility of the entire adwords program if Google let it carry on, definately.

As a general rule of thumb, if you have the same keyword in different groups then they show them in rotation, so as not to create the scenario where your ads are all that is shown.

But, if it's 5 web sites and 5 accounts how would Google know they are the same company?

[edited by: webdiversity at 5:42 pm (utc) on Jan. 11, 2003]


 5:40 pm on Jan 11, 2003 (gmt 0)

The irony of coming full circle. A advertising medium (spam) is now accussed of being 'spammy'.

The only thing you can do is contact AdWords support. They will tell you thanks, but that's not a problem.


 7:18 pm on Jan 11, 2003 (gmt 0)

Google Adwords do not allow it when they know about it.

A competitor complained to them and our client got an email from Adwords asking/requesting/telling them to stop all but one account/campaign per keyword.

I was able to show google that the ownership of the end businesses were totally different and they relented but they did still want each account set up in the domain owners name and not ours as their website contractors.


 11:24 pm on Jan 11, 2003 (gmt 0)

I see quite a few companies spamming...don't seem to be a lot they can do about it.


 9:03 am on Jan 12, 2003 (gmt 0)

Not Spam, Just Brut Force. All advertising Media at some time has had this type of campaign. You will see multiple impressions of ads on different pages in a paper. Sometimes on TV you will see the same ad run back to back. Sometimes in error, but it has been done just to pop the viewer out of a stupor. This also happens in radio.

Spam imo defines manipulating free placement with wallpaper


 3:22 pm on Jan 12, 2003 (gmt 0)

Google informed me that their policy is that one advertiser should only show up once on a page. In exceptional circumstances they allow 2 ads per page (once in premium ads and once in adwords), but that's it.

This is a quality issue, and can't be compared to magazines. Google ads are an important part of their content and need to be policed too.

I can also set up 5 adwords accounts if there is no penalty, but it would save us all a lot of time if it were simply forbidden.

Mikkel Svendsen

 7:06 pm on Jan 12, 2003 (gmt 0)

> But, if it's 5 web sites and 5 accounts how would Google know they are the same company?

If you use the same credit card :)
- I personally experienced that running ads for two different companies, on two different accounts (but with the same credit card - mine). I even had a problem with one keyword that I used to use for the first client but it was removed due to low CTR. When I tried to add it to the other account I was told that the CTR (history) was too low! No other connection than the credit card.


 11:42 am on Jan 17, 2003 (gmt 0)

I'm pleased to report that Adwords have replied and will take action on our complaint.

Thanks Google :)


 4:17 pm on Jan 17, 2003 (gmt 0)

Good to hear Google took care of this problem.

From speaking with my Google rep about the same issue, I was told that a company can have different listings IF the listings are for completely different URLs. The affiliates of some companies simply frame the main website and put a listing in Adwords. If this is the case, the description is suppose to say "affiliate site" and if it does not, let Google know and they have always been pretty good about taking care of the issue.

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