I am new to WebmasterWorld.com. I have managed adword and overture campaigns for over 3 years -- but have done everything "manually." Recently my campaigns have become fairly complex -- and I would really like some tool to manage campaigns more simply.
I have done some research and have found GO TOAST and several other services/tools that seem very expensive.
Can anyone recommend reliable, reasonably-priced SEM campaign management tools that are either software-based or web-based? I primarily focus on Google and Overture campaigns, but I need to manage multiple campaigns for multiple clients.
I think ya just have to pony up or else setup really good campaigns from the start that don't need much management.
On a smaller scale, it seems that the fees for the automated tools may make it a wash when you compare a campaign that is a little less efficient & therefore more expensive, vs spending up to $0.05 per click + setup & management fees.
Not sure of anything that really "manages" AdWords campaigns well but one of those tools completely wrecked one clients' [AdWords] campaign a while ago and the tool was nearly impossible to use.
This is still a developing space, and there are many issues... One of the biggest we see is Google's inability to let "campaign management" tools such as Go Toast access everything it needs to.
In short, you've still gotta go into the Google interface in order to get some things done.
The key to managing multiple client campaigns across multiple search engines it PROCESS... You've got to focus on automating as much as possible the areas you can, such as reporting, keyword generation etc...
Because until Google follows Overture's lead and allows 3rd parties to fully access its management, that will be one area you'll have to devote time to...