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Book recommendations for adword writing
adword books
shman




msg:1144480
 11:57 pm on Apr 20, 2004 (gmt 0)

I remember reading recommendations in this forum for books on copy writing and adword writing . I could not find the thread by searching for it. Can anyone recommend some good books or point me to the correct thread?

Thanks

 

jcoronella




msg:1144481
 5:05 am on Apr 21, 2004 (gmt 0)

Not sure of the thread you are talking about, but I recommend:

Tested Advertising Methods (Business Classics Series)
by John Caples, Fred E. Hahn

Good overview of headlines and compelling copy for direct response advertising.

skibum




msg:1144482
 5:16 am on Apr 21, 2004 (gmt 0)

Best bet is to do a search on Google for "AdWords books" or something similar and read the reviews. In order to avoid promotional posts we aim to stay away from AdWords book recommendations.

Marls




msg:1144483
 8:09 pm on Apr 21, 2004 (gmt 0)

Funny, I recommended a book (that I read about on a post here) to another member and my post was yanked in a heartbeat as it "causes spamming." Wonder why this one is OK.

shman




msg:1144484
 8:18 pm on Apr 21, 2004 (gmt 0)

I am pretty sure I read a entire thread here where everyone openly discussed books on online copywriting .IT had a few good recommentations and I had emailed myself an extract from that thread but alas I can no longer find my email nor the thread. All I want is some to tell me it is worht spending 3o to 40 dollars on xyz book.

roitracker




msg:1144485
 9:31 pm on Apr 21, 2004 (gmt 0)

Copywriting resources:
[webmasterworld.com...]

mcguffin




msg:1144486
 9:55 pm on Apr 21, 2004 (gmt 0)

One of my business partners compared writing AdWords copy to writing haiku.

There's a lot of similarity between haiku/senryu and the AdWords format. You have to distill an idea down to fit it within a very compact space.

So, you might also look at books on poetry writing.

AdWordsAdvisor




msg:1144487
 12:35 am on Apr 22, 2004 (gmt 0)

...You have to distill an idea down to fit it within a very compact space.

So, you might also look at books on poetry writing.

I love it!

(Even though I've always been entirely useless at poetry...)

AWA

eWhisper




msg:1144488
 1:01 am on Apr 22, 2004 (gmt 0)

mcguffin,

Thats one of the most creative suggestions I've heard in a long time - might have to actually look into that.

shman




msg:1144489
 1:20 am on Apr 22, 2004 (gmt 0)

Wow! thank God you did not patent that idea.

mcguffin




msg:1144490
 1:30 am on Apr 22, 2004 (gmt 0)

It's my pleasure to share the idea. After all, I've learned a lot from people here who have been willing to share their knowledge. That's what WebmasterWorld is about, after all.

eWhisper




msg:1144491
 12:37 pm on Apr 22, 2004 (gmt 0)

I just realized that shman's post was never answered as the thread got distracted.

There are quite a few books out there.

It's been the general concensus that if you are a true beginner to AdWords then a book can be useful because the info is organized. I'm not sure that you'll find anything in it that you won't find in this board, however, the fact its in one place, makes it a good starting resource.

However, you need to know the AdWords CP as most books aren't updated often enough compared to how quickly G updates features. This can leave you with a false sense of security about what you know.

If you know a bit about AdWords, and aren't a beginner, then these boards will give you more current info and trends than a book (especially a print one).

Don't forget to check out the Library [webmasterworld.com] as well.

Hope that answers your question.

shman




msg:1144492
 1:24 pm on Apr 22, 2004 (gmt 0)

Thanks eWhisper. Thats good advice.

andrewg




msg:1144493
 6:17 pm on Apr 22, 2004 (gmt 0)

Bob Bly's _Online Copywriter's Handbook_ is pretty good. Personally, I try to read the proverbial "everything I can get my hands on." Experiences shared by those who attend industry conferences are also invaluable.

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