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AdWords CTR down since new UI launch?
Anybody else noticing this?

 10:17 am on Apr 7, 2004 (gmt 0)

My average AdWords CTR went down of about 0,3% since Google launched their new UI this month.

What do your stats say?



 10:19 am on Apr 7, 2004 (gmt 0)

My CTR is up and I mean really up. Is anyone seeing this for webmaster related keywords.


 2:37 pm on Apr 7, 2004 (gmt 0)

CTR is down by about 10 to 15%


 2:59 pm on Apr 7, 2004 (gmt 0)

A sample of 250,000 (Search) impressions from before and after the switch yield the same exact CTR (for me).


 5:14 am on Apr 9, 2004 (gmt 0)

Boy was THAT definitive #:^)


 7:57 am on Apr 9, 2004 (gmt 0)

Yeah, a true "thread killer". :D


 2:18 pm on Apr 9, 2004 (gmt 0)

I can't see any pattern among my clients. CTR changes are all better explained by other factors than the interface change, except, maybe, the premium positions are doing a hair better.


 3:15 pm on Apr 9, 2004 (gmt 0)

My CTR is about the same but sales are WAY down and impressions are measly....I took content targeting off as my ads are specialized.....there is a bug in my ear that tempts me to turn it back on....
Any thoughts?


 4:19 pm on Apr 9, 2004 (gmt 0)

I took content targeting off as my ads are specialized.....there is a bug in my ear that tempts me to turn it back on....
Any thoughts?

Maybe you could do a Shak-like test.

I'm referring to a time when one of our moderators, Shak, decided to do a test for a week - to see how it worked for him.

Because I work at AdWords, perhaps you should take my advice with a grain of salt. Still, I really think the idea of running a test for a week or two, then making a decision based on your actual results is not a bad one.

My two cents!

;) AWA


 4:09 pm on Apr 12, 2004 (gmt 0)

Hey! I can afford 2 cents! I did turn it back on and impressions are great, click throughs are phenomenal, but sales are off! Easter maybe? Tax Season? Summer coming? Just wondering what your analysis would be!


 4:40 pm on Apr 12, 2004 (gmt 0)

I turn my AdWords off and on so they mostly cover the weekends, because that is when most of our customers are active, and it also allows me to spread my meager budget across the entire month, instead of blowing it in the first 9 or 10 days like I used to.

I had not had them on since the format change until this weekend, and I was really disappointed with my CTR. I'm going to assume it was just because it was Easter weekend unless next weekend sucks too, but I have been having CTR's in the very high 2.x's to low 3.x's for the almost 2 years I have been running my ad. This weekend I was lucky to average a 1.5. My ad hasn't changed in any way, but my results really took a dumper.

There are 3 variables I need to rule out: 1) Easter Weekend, 2) The new format, and 3) The special pricing on "certain" clicks... I hope it was just Easter weekend :)


 4:20 pm on Apr 19, 2004 (gmt 0)

In another thread, we are discussing the fact that sales have dropped off for many, starting right at 4/7.

This was the exact same time Adwords was having some troubles. They obviously changed something, because my sales haven't come back up yet. We are not talking about a couple of percentage points, I am talking about a 60% drop in orders.

See this thread


 5:04 pm on Apr 19, 2004 (gmt 0)

I also have lost about 50% business since the change. I've tried "pumping up" the ads as much as possible, even adding in a higher bid....but no orders. I was thinking along the lines of tax season, spring (people out in their yards) and summer on it's way (plans for vacation).
Hoping things will pick back up soon!:-)


 6:36 pm on Apr 19, 2004 (gmt 0)


I thought the same as you, but it seems to abrupt of a change for something not to be happening.

I could understand if orders started falling gradually but mine took a 60% drop in the number of orders in 1 day and hasn't recovered.


 7:10 pm on Apr 19, 2004 (gmt 0)

Yes, mine too......like a lead balloon, Starting April 1. I am clueless as to how to recoup. I had been working hard trying to get the "hang of it" and then for 1 week I did great and then boom......down the toilet. Do any of the "great minds" out there have a clue as to the next step?

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