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|wow! adwords at top of page?|
For one of my adwords campaign the adword shows up across the top of the results (like the $5000 minimum premium ads!)
My question is this because the keyword has high click-thru rate or because there are no other competitors bidding on the keyword, or both? What is the minimum click rate to see this top bar result?
we have discussed this a number of times, and the conclusion includibg a comment by GoogleGuy was:
its a combination of CTR, Keyword popularity and the fact no one has bought the premium spots.
this thread may help:
Look on it as a Christmas bonus!
We too find ourselves in the top premium listing for a couple of key-words.
Great for Google too.
As we were already in #1 search position, so we get double exposure and Google get PPC.
Seems everybody wins!
Why isn't there a standard algo for this? Why it's not consistent? It's not a Christmas bonus. When booted out, we just blame it on something else. When not appearing, something else again.
What is happening? Why doesnt Google implement a point by point policy on what will happen instead of us guessing when our stuff will and will not be in Google.
I had this happen over the xmas season and it probaly boosted my sales 50%. In fact I'll be heading to mexico in a couple of days because of the extra sales;)
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