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Premium Sponsorship CMP price
How much have is Google charging you for CPM?

 4:09 pm on Dec 20, 2002 (gmt 0)

I was just wondering how much is Google charging you for CMP in the Premium Sponsorship advertising.

They are charging us 75 per CPM




 4:23 pm on Dec 20, 2002 (gmt 0)

I think its different dependant on keyword, poularity, campaign length etc etc.



 4:24 pm on Dec 20, 2002 (gmt 0)

Depends on -

1) Your keywords and the available traffic for your keywords
2) Number of competitors
3) Duration of your campaign (3 months? 6 months? 1 year?)
3) Your negotiation skills (apparently)

I was offered $15 CPM for my niche segment keywords.


 8:54 pm on Dec 20, 2002 (gmt 0)

The price has gone up considerably. For one block of keywords it went up from $35 to $80 this year. Also, they're very difficult to work with - continuously dropping stuff, decreasing exposure, etc. At least that's our experience with them.


 9:13 pm on Dec 20, 2002 (gmt 0)

I pay $10 CPM for mine and it works great!


 5:56 am on Dec 23, 2002 (gmt 0)

I managed to get very high click throughs for my Adwords Select account and very frequently got bumped up to premium listings for no extra cost. This probaly doubled my sales this Xmas.


 10:26 am on Dec 24, 2002 (gmt 0)

Hi Marc,

Do you really pay for $15,000 for 3 months?

Robert Scott

 10:29 am on Dec 24, 2002 (gmt 0)

Is the 15k just a minimum spend?


 3:40 am on Dec 26, 2002 (gmt 0)

I am only starting now (dec. 20th I went live) and I have $12,500 scheduled for the 3 month period, just under $15,000. I got the feeling when negociating that if I really wanted to push it I could have got in for maybe 9,000 or 10,000.

The thing is I am extremely happy with the results I am getting, the money coming in far exceeds the money going out, and even though it has only been 5 days, I am confident that I will try to get more traffic coming in for similar terms that I wasn't so sure about originally.

I experimented with keywords I thought might be off focus and low and behold, they are profitable as well. I think it is totally worth it if your landing page does the sale. If you're just sending traffic to a site hoping sales will come through you'd better have deep pockets, cause it can get expensive fast.

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