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What does Traffic Estimator include?
Does Traffic Estimator include traffic from Google's distribution network?
big_al




msg:1147900
 10:54 pm on Mar 11, 2004 (gmt 0)

Does anyone know what traffic sources are taken into account when using Traffic Estimator?

Is it:

a) Just searches on Google.com
b) Searches on Google.com + search distribution partners
c) Searches on Google.com + search distribution partners + content distribution
d) Something else

 

big_al




msg:1147901
 12:10 am on Mar 12, 2004 (gmt 0)

Just spoke to my Google sales rep about this.

According to her it is (b) but there does seem to be a little confusion.

Does anyone have the definitive answer?

AdWordsAdvisor




msg:1147902
 1:16 am on Mar 12, 2004 (gmt 0)

big_al, here is a verbatim quote from the engineering type I've just consulted:

The correct answer is (drumroll).... b)

;)

AWA

AdWordsAdvisor




msg:1147903
 1:24 am on Mar 12, 2004 (gmt 0)

Hey, I just noticed that you're relatively new to the forum, big_al.

Welcome! You'll learn a ton here. (I have!)

I should probably mention to those who are new that I'm an 'old-timer' AdWords employee posting here with the kind permission of Brett_Tabke and the Moderators.

Just in the interest of full disclosure. ;)

AWA

shorebreak




msg:1147904
 8:15 am on Mar 12, 2004 (gmt 0)

I think the greater question is, Why is the traffic estimator so consistently off in its estimates?

I don't ask that sarcastically, but seriously. For those of us who manage huge campaigns across Overture & Google, it's become clear that a) Google's traffic estimator is usually off; and b) that inaccuracy makes it hard to do statistically sound modeling.

Robsp




msg:1147905
 9:39 am on Mar 12, 2004 (gmt 0)

And if I may add to shorebreaks' comments I also wonder why it is so inconsistent. You can do the same estimate 5 minutes apart and get a few 100% difference.

What I think would help is to add a column to the estimator that gives the average daily impressions for a keyword (Overture style but then daily). This helps the more experienced members make better estimates as they "know" what kind of CTR's they can expect.

AdWordsAdvisor




msg:1147906
 11:25 pm on Mar 12, 2004 (gmt 0)

I think the greater question is, Why is the traffic estimator so consistently off in its estimates?

Point well taken.

I don't ask that sarcastically, but seriously.

Thanks for that! I understand that you're sincere, and I appreciate it.

For those of us who manage huge campaigns across Overture & Google, it's become clear that a) Google's traffic estimator is usually off; and b) that inaccuracy makes it hard to do statistically sound modeling.

What I think would help is to add a column to the estimator that gives the average daily impressions for a keyword (Overture style but then daily). This helps the more experienced members make better estimates as they "know" what kind of CTR's they can expect.

I'll pass this feedback on this evening, in the report that I send out each Friday - about what is working for advertisers, and what isn't.

Although I don't have a specific timeframe, I can tell you that work is afoot - and that we can look forward to improvements in the Traffic Estimator.

AWA

conroy




msg:1147907
 11:59 pm on Mar 13, 2004 (gmt 0)

Yes the traffic estimator is completely off. You must run a campaign to get any knowledge on how much actual traffic you can get. I'll often have dozens of phrases say they bring in .1 clicks/day, when actually they bring in dozens.

AdWordsAdvisor




msg:1147908
 10:48 pm on Mar 15, 2004 (gmt 0)

I'll often have dozens of phrases say they bring in .1 clicks/day, when actually they bring in dozens.

Good point conroy. The number of clicks you get per day for a keyword is almost entirely dependent on how well targeted the ad is to that keyword - and how well written the ad is, of course.

The Traffic Estimator will have no way of judging this, so I'd take the 'Clicks per day' stat with a grain of salt.

If I thought that a keyword would work well, I wouldn't let the Traffic Estimator 'talk me out of it' with an estimate of low clicks.

IMO, it's best to just try the word, and see how it works.

AWA

Gundamknight




msg:1147909
 11:43 pm on Mar 15, 2004 (gmt 0)

Good to know about the traffic estimator. Thanks for the input everyone.

Now, how accurate is that Budget Recommender? =)

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