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Google AdWords Forum

Success Rates
What have we achieved?
Visit Thailand

 12:03 am on Dec 20, 2002 (gmt 0)

I have just started with adwords, and I set up two campaigns, off to bed with worries that the server will be able to take the additional load.

Upon waking I need not have been concerned, one had been viewed 2,800 times (one "keyword") and clicked only three times, the other had been viewed 270 odd times ("two keywords" and clicked three times (two of which was me!).

As this is my first time, I have to admit to being slightly disapointed not with google just the numbers.

So my question is what sort of numbers do you get, we do not need specifics just the numbers.



 12:20 am on Dec 20, 2002 (gmt 0)

I have about 7 different campaigns. Here are the click through rates and average position for them:

CTR: 1.6 Avg. Pos: 2.6
CTR: 6.2 Avg. Pos: 4.6
CTR: 6.5 Avg. Pos: 2.0
CTR: 1.0 Avg. Pos: 4.5
CTR: 3.7 Avg. Pos: 2.2
CTR: 3.5 Avg. Pos: 1.5
CTR: 1.7 Avg. Pos: 4.2

I can't really see much of a direct corrolation relating position and CTR. If your budget doesn't permit you to bid up to the #1 spot don't worry too much about it. You can still garner decent CTR with a lower position.

If I were to group the keywords a bit better and target the ads a bit more I could probably increase some of those and eventually I will get around to it.

Visit Thailand

 12:24 am on Dec 20, 2002 (gmt 0)

Dr Cool - thanks so how many imps does that represent?

Mine are :

Camp - Imps - Clicks - CTR

C1 - 278 - 3 - 1.5%
C2 - 2,900 - 3 - 0.1 %

BTW all these two campaigns are the only adword there, so am at the top.


 12:28 am on Dec 20, 2002 (gmt 0)

A quick review of a few kw:

KW1- Average Position 1.8, CTR 8.7%
KW2- Average Position 1.4, CTR 9.6%
KW3- Average Position 1.8, CTR 10.9%

Visit Thailand

 12:31 am on Dec 20, 2002 (gmt 0)

What sort of impressions do these stats represent?

10% is a lot of 10,000 impressions but not on only 100. Without knowing the impressions it is hard to gage.

I am sure most people here now roughly per day how many impressions their keywrods get.


 12:36 am on Dec 20, 2002 (gmt 0)

28,000 impressions.


 12:37 am on Dec 20, 2002 (gmt 0)

This is for a total of 7,633,151 impressions.



Some of these campaigns are highly targeted and some are not as targeted.


 12:42 am on Dec 20, 2002 (gmt 0)

My keywords are very targeted - city and industry specific.

The right copy and headline can make a big difference with AdWords. Try some different combinations and see what works best.

Visit Thailand

 12:46 am on Dec 20, 2002 (gmt 0)

Thanks sorry to be a pain but are those impressions daily?


 12:48 am on Dec 20, 2002 (gmt 0)

Those impressions are over the life of the campaign. Some of them are less than a month old and some are around a year old.

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