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Google AdWords Forum

Little Help Needed
More money or time of day

 12:42 pm on Feb 27, 2004 (gmt 0)

I am new to adwords but am finding it has a good convertion for me with a daily budget of 10

My question is can i choose at what time of the day my add is show?, at present my budget is clicked up by 5pm and i dont really want to add more to the budget at present if i can get away with it.

Think you can choose but not to clear as to what to do?





 1:38 pm on Feb 27, 2004 (gmt 0)

As fas as i know, manually pausing the campaign is the only way to do it. There is no automated selection for time of day or day of week in Adwords itself.
I control things manually. Probably someone has developed some 3rd party tool to do this autoimatically. Anyone wit hideas?


 2:47 pm on Feb 27, 2004 (gmt 0)

Go Toast does allow you to automatically do this in Overture... However, Google is another case. We've often had problems commanding any type of changes in AdWords using GoToast... Google just doesn't support 3rd party tools.

Manual seems to be the way to go...


 3:40 pm on Feb 27, 2004 (gmt 0)

Ok so basically it may be benificial to start it later in the day for evening exposure, or top up the budget?
MMmmm maybe i need to break down my click times

Thanks for advice



 4:36 pm on Feb 27, 2004 (gmt 0)

Your daily budget is set at the Campaign level, and supports all Ad Groups/Keywords in that Campaign.

So, if your ad is not showing all the time for a given daily budget, and you don't really want to increase your budget, then you may want to reduce and fine-tune your keyword list.

In other words, focus on only your best or most important keywords (as defined by you, by your ROI, etc.).

If you keep only your best keywords, those words will show your ad more often for the same budget.



 1:35 pm on Feb 28, 2004 (gmt 0)

Ok,i have only about 25 keywords and i would say only 3 of them get clicked to my max daily budget. Should i even bother having the others there?

Since my last post i have raised my daily from 10 budget to 30 as i was using up all my clicks (with prime keyword only)by 2pm,i guess the only way to play the game is to pay the piper, however saying that i have noticed 200% increase in orders since?

Still scarey at the thought of paying monthly big for a small (for now) company



 3:07 pm on Feb 28, 2004 (gmt 0)

there are Three ways to play this:
aa) deselecting underperforming keywords, like AWA suggested
bb) analyzing the timeframes, when your ROI is best and manually pause and start your campaign
cc) use the (probably) broad keywords you have to find phrases people are searching for containing your keyword. Set up these phrases as additional keywords (exact match) and often they are chaeper than just the broad keyword.
keyword = widget
Search by user = red widget
Your ad shows because of the keyword widget and competes ads for widget for sale, widget international, blue widget etc
If you have the keyword setup as [red widget] your ad only shows when a search for red widget is done. Being more specific can improve ROI by attracting a better targeted visitor and by lower CPC.


 3:34 pm on Feb 28, 2004 (gmt 0)

Ok, at present i only use the keyword widget, but i show when you search for red widget, blue widget etc.so i dont feel the need to put all those + widget keywords in, or should i?
I think as suggested i will remove none performing keywords.

My cpc is worked out by adwords across the board at 0.10, i have raised the stakes 0.20 and 0.30 but my position did not change so i though this a waste of money?

From the little of i have learned so far it seems (for me) the best way is to have my reccommended budget and let adwords do the rest, would you agree? or am i still a little nieve?

Thanks for you advice on this, much appreciated



 7:48 pm on Feb 28, 2004 (gmt 0)

>>Ok, at present i only use the keyword widget, but i show when you search for red widget, blue widget etc.so i dont feel the need to put all those + widget keywords in, or should i? <<

what I meant was, that you also target red blue and other widgets, if they apply to your product.
So set up an ad for keyphrase [red widget] for exact match or "red widget" for phrase match. Next step is to use the word red as a negative in your ad wiht just the keyword widget. Put -red in the keywordlist.

This will make sure that your ads will still be shown for anything with the word widget in the searchphrase, but not when the words widget and red are int he searchphrase. For your red widget only your red widget ad (see above) will show.
Hope this helps a bit. It was difficult for me, too. (and often still is)


 8:48 am on Feb 29, 2004 (gmt 0)

Great will try thanks.
I posted another question today that you may be able to help me with.
To achieve number one spot in my field should i

throw big money into my daily budget?
up the anti on my main keyword cpc?

To be truthful i have tried both but just dont seem to hit that number 1 spot?, 2 yes, 3 yes

Whats your opinion


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