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Rebuilding adword campain structure!
Whitout loosing positions..
KyleTroy

10+ Year Member



 
Msg#: 2091 posted 10:10 pm on Feb 19, 2004 (gmt 0)

One of my campains is targeted to one country only. In this specific campain I have only one adgroup and in this group I have all the KW I want to use. I now want to rebulid this structure to singel adgroups for every KW so that I can start to optimize mulitple ads for each KW . The problem is that I have quite god, but not perfect, positions on many of the most importante KW:s.
Is it possible to split the KW into different adgroups without losing their positions.

Guess not, but what is the way to do it?

 

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2091 posted 2:13 am on Feb 20, 2004 (gmt 0)

Is it possible to split the KW into different adgroups without losing their positions.

Sorry, but no, KyleTroy.

This is becasue postion is 50% dependent on CTR, and CTR is dependent on how well targeted the ad is to the keyword. And this targeting changes, of course, in a new Ad Group.

AWA

andrewg

10+ Year Member



 
Msg#: 2091 posted 4:39 am on Feb 23, 2004 (gmt 0)

Hi KyleTroy and AdWords Advisor (who are you, anyway :) ),

I've found that the concept of "losing positions" when rebuilding a campaign is a kind of recurring theme in my correspondence.

For whatever reason, many advertisers feel that they've "built up" and "earned" their positions and don't want to "lose" them by reorganizing.

I always recommend reorganizing whenever it makes sense to do so, and forgetting about the potential consequences of "losing position"! It does not typically take long at all to regain one's favorable positions.

The last time I heard, the default CTR assigned to a new keyword in a new group is 1%, or possibly somewhere around the "average." (I've been told both.) AdWords Advisor? What's up with this one lately? One thing is for sure, you don't get assigned 0% as some seem to believe.

Andrew

KyleTroy

10+ Year Member



 
Msg#: 2091 posted 9:44 am on Feb 23, 2004 (gmt 0)

Thanks for the info.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2091 posted 6:00 pm on Feb 23, 2004 (gmt 0)

Hi KyleTroy and AdWords Advisor (who are you, anyway :) )

Yeah, I've been wondering who KyleTroy was myself! ;)

The last time I heard, the default CTR assigned to a new keyword in a new group is 1%, or possibly somewhere around the "average." (I've been told both.) AdWords Advisor? What's up with this one lately?

The short answer is that your new keyword is assigned the current average CTR for that keyword.

There are a couple of threads active, where eWhisper has been drilling down for additional details, BTW.

AWA

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2091 posted 8:26 pm on Feb 23, 2004 (gmt 0)

There are a couple of threads active, where eWhisper has been drilling down for additional details, BTW.

He remembers :)

This was beaten into my head enough in gradeschool:
Can't get an answer if you don't ask a question.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2091 posted 7:50 pm on Feb 24, 2004 (gmt 0)

This was beaten into my head enough in gradeschool:
Can't get an answer if you don't ask a question.

You are so lucky. I didn't learn that until my second time through college! (Now I am known as the AdWords employee who always has a question or three at every meeting.)

So, keep the questions coming eWhisper! (And also keep up the sage advice that I see you posting every day.)

AWA

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