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2 campaigns same keywords.
Show both campaigns for same keywords?
humpo




msg:1107157
 4:10 pm on Feb 16, 2004 (gmt 0)

I have two sites offering a very similar service, though content, and ordering are very different. However i want to target the same keywords, so created two campaigns one for each site. Not a very competitive sector, for some keywords ours is the only ad.

Looks like i can have only 1 campaign show for a particular keyword. Is this correct?

 

BriGuy20




msg:1107158
 6:10 pm on Feb 16, 2004 (gmt 0)

Humpo:

I believe this is true. Only one ad will show for the keyword, IIRC.

I ALSO think (AWA might want to confirm/deny this) that Google will automatically show the better-performing campaign for that keyword. I'm not completely sure, but I had a few different-capacity widgets attatched to the same keyword (same widget, different sizes), and they seemed to switch back and forth between ad groups ever so often.

My advice would be to keep the keyword for both.... a little friendly competition amongst your own ads shouldn't hurt. :)

eWhisper




msg:1107159
 9:33 pm on Feb 16, 2004 (gmt 0)

If you have two competiting ads in different adgroups, G will do a rank formula for both and then show the higher preforming ad - most of the time.

It's not totally consistent, as your lower preforming ad will also get some impressions.

You will never get two ads shown at the same time from the same account.

If you are targeting sligthly different KWs, or want one ad to show under specific circumstances vs the otehr, with a good use of negative keywords you can help G determine which one to show for which queries.

AdWordsAdvisor




msg:1107160
 10:08 pm on Feb 17, 2004 (gmt 0)

Looks like i can have only 1 campaign show for a particular keyword. Is this correct?

It is quite correct that only one ad will show at a time. So the question becomes, how does the system decided which ad to show?

* The system will default to the ad in the Ad Group in which the keyword has the highest Maximum CPC.

* If the Maximum CPC is the same in every case, then the system defaults to the ad in which the keyword has the highest CTR at the moment of the search. Of course, this is not a constant, and can vary from one search to the next.

* An exception to the above two points: In some cases the keywords may appear in different Campaigns. If the keyword with the highest Maximum CPC is in a campaign which shows only occasionally due to a low daily budget, then the keyword with the lower Max. CPC can show it's ad when that first campaign is not appearing.

This is likely to be what is occurring when eWhisper reports:

It's not totally consistent, as your lower preforming ad will also get some impressions.

Kinda made my head swim trying to explain that last bullet point clearly. Hope it made sense!

AWA

eWhisper




msg:1107161
 12:57 am on Feb 18, 2004 (gmt 0)

AWA,

Welcome back. Guess I can't wait a whole day to get into a long scenario post...

The reason I added "It's not totally consistent, as your lower preforming ad will also get some impressions" was the following scenarios as well.

I have a regional and a national campaign with the exact same keywords.

My regional and national campaigns never hit their daily budget.

My national CTR is much higher than regional (17.5% vs 9%), and the max CPC is also higher.

My regional ad still gets shown a decent number of times per day, although by the formula it should never get shown.

I then wanted to test out some competiting ads in a fair environment. As national vs reginal isn't a true test.

I made a new group with the exact same keyword with a lower cpc than either of the two existing ads - I wanted this ad to have a lower ctr and cpc to test out the theory so wrote ads for a middle of the road CTR.

The ad had a honeymoon period for the first 1000 impressions due to it running off its phantom CTR. After that period, it did not have the ctr rate or cpc to compete with the other ads and should have never gotten another impression if the formula for showing ads was absolute

It continued to gather some impressions, not a lot - about 5% of the total impressions, but some.

It seems like the ad optimizer which G runs some of the lower CTR ads no matter what their CTR actually is on occasion, G also runs the lower preforming competitive KWs on occasion just to see if they are doing better now.

AdWordsAdvisor




msg:1107162
 1:42 am on Feb 18, 2004 (gmt 0)

Thanks for the 'welcome back' eWhisper. I was away at a wedding that was just phenomenal!

Let me digest your post above, and I'll get back to you. As I recall I owe you another answer too, from another post several days ago.

I can always count on you for insightful comments and questions that challenge my knowledge of the nuances of 'How AdWords Works'. I learn a lot in the process, so thanks!

AWA

AdWordsAdvisor




msg:1107163
 7:28 pm on Feb 24, 2004 (gmt 0)

Sorry it has taken so long to get back to you on this one, eWhisper.

The scenario you describe runs counter to what I would've expected, and so I've taken this one up the food chain several steps. Thus the delay. I've talked with several folks, and with the same results each time: that the AdWords system 'decides' which ad to show as described in post #4.

My best theory as to why your 'test' ad continued to get impression is suggested by the following quotes.

My regional and national campaigns never hit their daily budget.

It continued to gather some impressions, not a lot - about 5% of the total impressions, but some.

My theory is that occasionally your national and regional campaigns will not show because the daily budget is not sufficient. Recommended daily budget is not consistent from day to day, depending on what your competitors are doing. And really, whether or not you have met your daily budget is not an important criteria. What is more important is that your actual budget is above the recommended budget.

Along these same lines, I've noticed that the system that calculates your Recommended Daily Budget can be 'misled' if you have a lot of keywords with a high CTR, say above 5% or 6%. So sometimes, your recommended budget may show as OK, but in actual fact the ads may not be showing 24/7.

Thus giving your 'test' Ad Group an occasional chance to run.

I'm pretty sure that the above is what's happening - based on all I've been able to learn - and I've run with it about as far as I can.

;)

AWA

eWhisper




msg:1107164
 8:28 pm on Feb 24, 2004 (gmt 0)

AWA,

Thanks for looking into this. I thought it might be similiar to:
[webmasterworld.com...] (message 3)
where some disabled KWs are given impressions.

If you have a regional and national ad for the exact same KW - and someone from that region does a search - does your regional ad get any kind of 'bonus' to determine if its shown?

Or is their a hierachy enabled now so that if you have both, regional will show, and if not, then national?

AdWordsAdvisor




msg:1107165
 1:15 am on Feb 25, 2004 (gmt 0)

If you have a regional and national ad for the exact same KW - and someone from that region does a search - does your regional ad get any kind of 'bonus' to determine if its shown?

Or is their a hierachy enabled now so that if you have both, regional will show, and if not, then national?

Neither of the above. Basically, the Ad Group with the highest Max CPC will be shown. If all Ad Groups for a given keyword have the same Max CPC, then the one with the highest CTR will be shown.

So, if you really want one to be given preference, you'd want to give that Ad Group the highest Max CPC. If the campaign in which that Ad Group lives is not budgeted to appear 24/7, and the other ad is in a different campaign, then the latter will show when the first one isn't appearing.

AWA

eWhisper




msg:1107166
 1:33 am on Feb 25, 2004 (gmt 0)

That's what I thought. I don't see G making this a priority with all the other good suggestions any time soon. However, such a hierarcy would be nice as I end up spending more for my regionals becasue of my nationals.

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