homepage Welcome to WebmasterWorld Guest from 54.145.172.149
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Something I don't get about word matching
Need help from experts
Nova

10+ Year Member



 
Msg#: 2044 posted 7:44 pm on Feb 12, 2004 (gmt 0)

Hi everyone,

I am running a campaign for a week now. And I am using broad match, at least i think it's broad.

So here is my question. I have the following keywords:

blue large widgets
snow big widgets
snow big widget
etc.

I though that this way my ad will be shown every time someone enters a phrase with different words and it has the above words in any order. For example: widgets for blue large car. (I hope the example make sense)
or
big widget for snow

But it looks like my ads are only shown when the query has only keywords in any order, and other words if they "split the keywords" will disable the ads.

For example:
The keyword "good red widget" will not be triggered for "good day for red widget", because I put day between them.

I think I don't get something about the matching options. Please, explain.

I don't use [] and "", but just a few words in one row.

Thank you very much.
Nova

 

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2044 posted 2:27 am on Feb 13, 2004 (gmt 0)

In theory you're correct, the ads should be displayed for a broad match.

[webmasterworld.com...] has an interesting commentary on this.

I think for certain searches, 'common' words (to, and, for, etc) are stopping the ads for showing. It's happened time and time again on certain combinations.

If you are using 3 word combos for broad matching, you might try breaking some down into 2 word phrase matches or broad matches and then up the number of negative kws you are using.

It's a pain - but at least it'll get the ad to show when it's suppose to.

Nova

10+ Year Member



 
Msg#: 2044 posted 5:18 am on Feb 13, 2004 (gmt 0)

Thanks for your response.

I hope they will fix it soon.

It looks like I need to work over my campaign.:( But I guess the improving part never stops anyway.

Nova

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2044 posted 6:39 am on Feb 13, 2004 (gmt 0)

But I guess the improving part never stops anyway.

If you're in any kind of a competitive industry, improving never stops. Make new ads, delete underpreforming ones, find new KW combos, repeat often.

seasalt

10+ Year Member



 
Msg#: 2044 posted 3:33 pm on Feb 13, 2004 (gmt 0)

I started an AdGroup with phrase matches instead of broad matches and I am having a similar problem.

I think Google either dislikes or has an algo glitch with prepositions.

In my situation I had:

"widgets for" (phrase match)

It has not been disabled but now shows only for the exact phrase "widgets for". If I type in "widgets for business", "widgets for non-profits", "widgets for government", etc., it no longer shows. It used to show for these combinations, and with a pretty decent CTR and number of clicks.

The funny thing is the reason I went to this phrase format for this keyword was for greater relevance - "widgets" by itself was way to broad.

seasalt

Nova

10+ Year Member



 
Msg#: 2044 posted 8:52 pm on Feb 13, 2004 (gmt 0)

Frankly, I am a little dissapointed in Google. Not the results (it's my first campaign, and my work has just started), but the Implementation part with UI, etc.

It is not a complicated UI, and every day I am logged out several times after less then 3 minutes, I have different results of the same compaign on different pages, and a couple more small but irritating bugs.

About this broading matching, I think we need to know the rules.

Thanks,
Nova

anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2044 posted 1:21 pm on Feb 14, 2004 (gmt 0)

Google has the best interface, compared to Overture, Findwhat/Lycos (same), Business.com (hands-off), etc.

Nova

10+ Year Member



 
Msg#: 2044 posted 5:43 pm on Feb 14, 2004 (gmt 0)

Sorry, don't have experience with these ones. I quess I will appreciate the difference once I start to work with other ppc programs.

Thanks,
Nova

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved