|Something I don't get about word matching|
Need help from experts
I am running a campaign for a week now. And I am using broad match, at least i think it's broad.
So here is my question. I have the following keywords:
blue large widgets
snow big widgets
snow big widget
I though that this way my ad will be shown every time someone enters a phrase with different words and it has the above words in any order. For example: widgets for blue large car. (I hope the example make sense)
big widget for snow
But it looks like my ads are only shown when the query has only keywords in any order, and other words if they "split the keywords" will disable the ads.
The keyword "good red widget" will not be triggered for "good day for red widget", because I put day between them.
I think I don't get something about the matching options. Please, explain.
I don't use  and "", but just a few words in one row.
Thank you very much.
In theory you're correct, the ads should be displayed for a broad match.
[webmasterworld.com...] has an interesting commentary on this.
I think for certain searches, 'common' words (to, and, for, etc) are stopping the ads for showing. It's happened time and time again on certain combinations.
If you are using 3 word combos for broad matching, you might try breaking some down into 2 word phrase matches or broad matches and then up the number of negative kws you are using.
It's a pain - but at least it'll get the ad to show when it's suppose to.
Thanks for your response.
I hope they will fix it soon.
It looks like I need to work over my campaign.:( But I guess the improving part never stops anyway.
|But I guess the improving part never stops anyway. |
If you're in any kind of a competitive industry, improving never stops. Make new ads, delete underpreforming ones, find new KW combos, repeat often.
I started an AdGroup with phrase matches instead of broad matches and I am having a similar problem.
I think Google either dislikes or has an algo glitch with prepositions.
In my situation I had:
"widgets for" (phrase match)
It has not been disabled but now shows only for the exact phrase "widgets for". If I type in "widgets for business", "widgets for non-profits", "widgets for government", etc., it no longer shows. It used to show for these combinations, and with a pretty decent CTR and number of clicks.
The funny thing is the reason I went to this phrase format for this keyword was for greater relevance - "widgets" by itself was way to broad.
Frankly, I am a little dissapointed in Google. Not the results (it's my first campaign, and my work has just started), but the Implementation part with UI, etc.
It is not a complicated UI, and every day I am logged out several times after less then 3 minutes, I have different results of the same compaign on different pages, and a couple more small but irritating bugs.
About this broading matching, I think we need to know the rules.
Google has the best interface, compared to Overture, Findwhat/Lycos (same), Business.com (hands-off), etc.
Sorry, don't have experience with these ones. I quess I will appreciate the difference once I start to work with other ppc programs.