| 7:56 pm on Feb 9, 2004 (gmt 0)|
Yes, people make money with adwords selling leads...
| 8:00 pm on Feb 9, 2004 (gmt 0)|
| 8:03 pm on Feb 9, 2004 (gmt 0)|
well, its not cost per click you need to figure out it is your cost per lead.
Say you earn $3.00 per lead, how much are you willing to pay to get that lead said and done?
If your getting $3.00/lead then upping your prices to cost 50% of your lead but getting a x amount more leads may be better than penny pinching and hoping someone isn't outbidding your leads.
| 5:01 am on Feb 10, 2004 (gmt 0)|
I know we can't post links . . . but what general industries are people selling leads in?
| 7:10 am on Feb 10, 2004 (gmt 0)|
I imagine it is insurance companies, finance companies, etc.
Does this happen outside the US?
| 8:39 am on Feb 10, 2004 (gmt 0)|
big time (e.g. insurance)
| 11:27 am on Feb 10, 2004 (gmt 0)|
|Does this happen outside the US? |
For large software packages it does. HR management software is one example I can think of - most of the good software goes for $300k and up.
| 2:26 pm on Feb 10, 2004 (gmt 0)|
Looks like you are trying to operate on a 90% gross margin?
I have great admiration for folks operating on 90% gross margins using PPC sponsorship, but generally and in reality I don't think it is going to bring you much Gross Profit.
I would ease off a tad on the margin for sponsored Ads and find a nice balance where you maximize the gross profit $$$$.
| 4:25 pm on Feb 10, 2004 (gmt 0)|
I agree with percentages. Total earnings is what I'd focus on, not profit margin.