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Does anyone make money with adwords selling leads?

 7:47 pm on Feb 9, 2004 (gmt 0)

I have been trying this for two weeks now and made about $200.00, but I spend many hours trying to get my keywords correct.

One day they work the next day they get slowed.

is it because I only spend 0.05 cents a click?

if I am only getting $3 a lead and the conversionrate is 16% I do not think I should spend more than that.

It seems I am fighting with the google computer all day.

I am frustrated.



 7:56 pm on Feb 9, 2004 (gmt 0)

Yes, people make money with adwords selling leads...


 8:00 pm on Feb 9, 2004 (gmt 0)



 8:03 pm on Feb 9, 2004 (gmt 0)

well, its not cost per click you need to figure out it is your cost per lead.

Say you earn $3.00 per lead, how much are you willing to pay to get that lead said and done?

If your getting $3.00/lead then upping your prices to cost 50% of your lead but getting a x amount more leads may be better than penny pinching and hoping someone isn't outbidding your leads.


 5:01 am on Feb 10, 2004 (gmt 0)

I know we can't post links . . . but what general industries are people selling leads in?


 7:10 am on Feb 10, 2004 (gmt 0)

I imagine it is insurance companies, finance companies, etc.

Does this happen outside the US?


 8:39 am on Feb 10, 2004 (gmt 0)

big time (e.g. insurance)


 11:27 am on Feb 10, 2004 (gmt 0)

Does this happen outside the US?

For large software packages it does. HR management software is one example I can think of - most of the good software goes for $300k and up.


 2:26 pm on Feb 10, 2004 (gmt 0)

Looks like you are trying to operate on a 90% gross margin?

I have great admiration for folks operating on 90% gross margins using PPC sponsorship, but generally and in reality I don't think it is going to bring you much Gross Profit.

I would ease off a tad on the margin for sponsored Ads and find a nice balance where you maximize the gross profit $$$$.


 4:25 pm on Feb 10, 2004 (gmt 0)

I agree with percentages. Total earnings is what I'd focus on, not profit margin.

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