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What is the most dangerous mistake a newbie could make with Adwords?
SpyderWeb

10+ Year Member



 
Msg#: 2002 posted 9:00 pm on Feb 7, 2004 (gmt 0)

What is the most dangerous mistake a newbie could make with Adwords?

 

figment88

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2002 posted 9:03 pm on Feb 7, 2004 (gmt 0)

setting a maximum daily spend higher they they are comfortable paying.

buckworks

WebmasterWorld Administrator buckworks us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2002 posted 9:26 pm on Feb 7, 2004 (gmt 0)

-- Bidding too much for individual clicks ("too much" will depend on your business)

-- Bidding on poorly targeted keywords.

seasalt

10+ Year Member



 
Msg#: 2002 posted 9:38 pm on Feb 7, 2004 (gmt 0)

Assuming a higher clickthrough rate = better success.

seasalt

Shak

WebmasterWorld Senior Member shak us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2002 posted 9:40 pm on Feb 7, 2004 (gmt 0)

choosing broadmatch and NOT realising the consequence if managed incorrectly :)

Shak

Robsp

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2002 posted 9:46 pm on Feb 7, 2004 (gmt 0)

Not check your campaign on a daily basis

skibum

WebmasterWorld Administrator skibum us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2002 posted 12:43 am on Feb 8, 2004 (gmt 0)

Not reading up on syndication, content, and matching options, basically all the info that can be found on the G site.

FromRocky

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2002 posted 2:06 am on Feb 8, 2004 (gmt 0)

The mistakes I made have been posted except the ones about the ad's description. The ad description has only 70 characters long and too short to write an ad to cover all the KWs. These cause the ad disable due to a short cut, the KW disable or low position due to low CTR, or high CTR but no conversion. Solution: small ad groups with better target.

lukasz

10+ Year Member



 
Msg#: 2002 posted 2:39 am on Feb 8, 2004 (gmt 0)

My number one mistake was to put keyword "widget" when the most popular song at the time was "widget love serenade".
The keyword was suspended in no time.

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2002 posted 2:58 pm on Feb 8, 2004 (gmt 0)

Not reading these boards to fully understand AdWords.

Not having a short term and long term plan to maximize your AdWords account.

webdiversity

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2002 posted 10:59 pm on Feb 8, 2004 (gmt 0)

The biggest mistake to make is to assume that because it's easy to set up an account that you'll get instant results and campaigns will work first time around.

Be prepared to spend some cash, without necessarily making any money, while you learn how to optimise, and be patient.

You'll learn new things every day, adopt and adapt what you learn.

vibgyor79

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 2002 posted 1:12 pm on Feb 9, 2004 (gmt 0)

- Entering all the keywords into a single adgroup. Some newbie advertisers pour everything including a kitchen sink into a single adgroup

- Having the same old ad copy for all the adgroups.

sem4u

WebmasterWorld Senior Member sem4u us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2002 posted 1:15 pm on Feb 9, 2004 (gmt 0)

Bidding very large amounts on keywords that do not relate exactly to your product or service.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 2002 posted 4:42 pm on Feb 9, 2004 (gmt 0)

* In a general sense: Not learning about the program using available resources such as this forum - and the AdWords FAQ.

* In a particular sense: Using a vast number of really general, only remotely related, keywords. For example, if you sell off-road truck tires, a keywords list full of words like the examples below would be a recipe for poor CTR, poor conversions, and endless frustration:

* tire
* truck
* off road
* wheels
* mud
* rocks
* air
* 4x4
* Chevrolet
* Chevy
* Ford
* Dodge
* Toyota
and on and on...

A really good keyword in the example above? Well, I'd start with:

* off road truck tires (and then build from there)

AWA

Chicken Juggler



 
Msg#: 2002 posted 4:45 pm on Feb 9, 2004 (gmt 0)

Check account ballance while in pool.

SpyderWeb

10+ Year Member



 
Msg#: 2002 posted 1:42 am on Feb 11, 2004 (gmt 0)

Wow: Fantastic response! So many great guide points. What a great community. Thanks for all the insights.

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