homepage Welcome to WebmasterWorld Guest from 54.163.91.250
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
What is the most dangerous mistake a newbie could make with Adwords?
SpyderWeb




msg:1130504
 9:00 pm on Feb 7, 2004 (gmt 0)

What is the most dangerous mistake a newbie could make with Adwords?

 

figment88




msg:1130505
 9:03 pm on Feb 7, 2004 (gmt 0)

setting a maximum daily spend higher they they are comfortable paying.

buckworks




msg:1130506
 9:26 pm on Feb 7, 2004 (gmt 0)

-- Bidding too much for individual clicks ("too much" will depend on your business)

-- Bidding on poorly targeted keywords.

seasalt




msg:1130507
 9:38 pm on Feb 7, 2004 (gmt 0)

Assuming a higher clickthrough rate = better success.

seasalt

Shak




msg:1130508
 9:40 pm on Feb 7, 2004 (gmt 0)

choosing broadmatch and NOT realising the consequence if managed incorrectly :)

Shak

Robsp




msg:1130509
 9:46 pm on Feb 7, 2004 (gmt 0)

Not check your campaign on a daily basis

skibum




msg:1130510
 12:43 am on Feb 8, 2004 (gmt 0)

Not reading up on syndication, content, and matching options, basically all the info that can be found on the G site.

FromRocky




msg:1130511
 2:06 am on Feb 8, 2004 (gmt 0)

The mistakes I made have been posted except the ones about the ad's description. The ad description has only 70 characters long and too short to write an ad to cover all the KWs. These cause the ad disable due to a short cut, the KW disable or low position due to low CTR, or high CTR but no conversion. Solution: small ad groups with better target.

lukasz




msg:1130512
 2:39 am on Feb 8, 2004 (gmt 0)

My number one mistake was to put keyword "widget" when the most popular song at the time was "widget love serenade".
The keyword was suspended in no time.

eWhisper




msg:1130513
 2:58 pm on Feb 8, 2004 (gmt 0)

Not reading these boards to fully understand AdWords.

Not having a short term and long term plan to maximize your AdWords account.

webdiversity




msg:1130514
 10:59 pm on Feb 8, 2004 (gmt 0)

The biggest mistake to make is to assume that because it's easy to set up an account that you'll get instant results and campaigns will work first time around.

Be prepared to spend some cash, without necessarily making any money, while you learn how to optimise, and be patient.

You'll learn new things every day, adopt and adapt what you learn.

vibgyor79




msg:1130515
 1:12 pm on Feb 9, 2004 (gmt 0)

- Entering all the keywords into a single adgroup. Some newbie advertisers pour everything including a kitchen sink into a single adgroup

- Having the same old ad copy for all the adgroups.

sem4u




msg:1130516
 1:15 pm on Feb 9, 2004 (gmt 0)

Bidding very large amounts on keywords that do not relate exactly to your product or service.

AdWordsAdvisor




msg:1130517
 4:42 pm on Feb 9, 2004 (gmt 0)

* In a general sense: Not learning about the program using available resources such as this forum - and the AdWords FAQ.

* In a particular sense: Using a vast number of really general, only remotely related, keywords. For example, if you sell off-road truck tires, a keywords list full of words like the examples below would be a recipe for poor CTR, poor conversions, and endless frustration:

* tire
* truck
* off road
* wheels
* mud
* rocks
* air
* 4x4
* Chevrolet
* Chevy
* Ford
* Dodge
* Toyota
and on and on...

A really good keyword in the example above? Well, I'd start with:

* off road truck tires (and then build from there)

AWA

Chicken Juggler




msg:1130518
 4:45 pm on Feb 9, 2004 (gmt 0)

Check account ballance while in pool.

SpyderWeb




msg:1130519
 1:42 am on Feb 11, 2004 (gmt 0)

Wow: Fantastic response! So many great guide points. What a great community. Thanks for all the insights.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved