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Disabled Keywords
My CTR is 1.8 percent and I got the boot
nevetS




msg:1127101
 7:17 am on Feb 5, 2004 (gmt 0)

I thought that 1.8 percent was a good CTR for a high volume word, but apparently not good enough.

My average position was 2.9, so I'm not the cheapest guy out there.

Is there any reason to disable a keyword besides a low CTR? I have other keywords that are doing much better, but Google's guidelines say I should have at least a .5 percent CTR.

I've been monitoring it, and I'm pretty sure that the CTR has been pretty consistent - and not a big burst to start out followed by nothing over the past 1000 impressions.

 

eWhisper




msg:1127102
 7:24 am on Feb 5, 2004 (gmt 0)

It's not the CTR that matters as those include partner sites.

Its the keyword status, i.e. at risk, strong, etc that tell you how your word is preforming on G.

Average position doesn't necessarliy mean you're not the cheapest guy out there. If they were bidding 0.05 with a 5% CTR, and you were bidding $0.50 with a 1.8% CTR, you would have a higher position, be paying more, but getting less clicks.

spaidermen




msg:1127103
 3:41 pm on Feb 6, 2004 (gmt 0)

Its the keyword status, i.e. at risk, strong, etc that tell you how your word is preforming on G.

And what is used to calculate the status?
I would say that a 1,8% is a good performance, especially when the right side of the page is filled with ads.

eWhisper




msg:1127104
 4:17 pm on Feb 6, 2004 (gmt 0)

Keyword status is based on your CTR rate only on G's site. Partner and content sites don't matter. There is no way to see your exact ctr on G's site alone. So if you get a 10% CTR rate at AOL, but only a 0.3% on G, your work will be listed 'at risk' even though your overall CTR rate could be quite high.

Here is the thread about keyword status.
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