Msg#: 1897 posted 12:05 am on Jan 21, 2004 (gmt 0)
Our ROI tracking is able to separate content targeted traffic from regular adwords traffic and then breakup the content targeted traffic by domain name. With one of our accounts we've seen an influx of completely worthless traffic coming from Google's DomainPark program. Even though the keywords in the domains sending us traffic are currently being bid on in adwords, Google instead shows our ads for a much more expensive keyword, that could barely be considered even marginally relevant. To compound the problem we're also seeing our ads displayed on adult themed versions of these non relevant parked domains as well as click fraud from one of these domains.
I'd expect this kind of crap from a 3rd tier ppc engine that I paid a few cents a click for.. But it's very aggravating to see this coming from a ppc engine that charges top dollar. Google seriously needs to rethink their DomainPark program (or at least do more quality control) and give advertisers more control over were their ads are shown and how much they pay for content targeted ads.
I agree figment88, parked domains is definitely a unique market, and shouldn't be lumped in with all the AdSense publishers. It will be interesting to see if anything changes about this - I agree with others that it could definitely have a negative impact on the AdSense program. I was pretty surprised to find out that they are all considered to be one program when it comes to the advertiser chosing what to participate in and what not to.
From the point of view of a publisher, I have to say that there is no way that proper targeting can be made solely from a domain name. When I read that one of the advertisers that posted here was in a finance topic, it was clear to me that traffic would not convert as well as if the ad was targeted to the actual content of the page.
Every topic has a myriad of subtopics, and content ads are at their most effective when the ad matches the subtopic of the page content. I only have to compare my Adsense CTR and my affiliate CJ CTR to figure out that the reason why Adsense is many times that of CJ, and why only 1% of the CJ clicks turns into a sale is that there just isnít any affiliate advertisers that are a good match for the topic of my site.
Sure you can get related ads directed at other types of consumers that fall within the big topic, but most people might click just out of curiosity. I have to say that this concerns me somewhat since it might prompt some of the advertisers to turn off content altogether.