Hi hurlimann, I haven't done much advertising but I've always wondered why the folks bidding on very expensive keywords in ppc don't get together and make a plan in order to continue to dominate the top places without breaking the bank. Sounds like you have the same idea with this.
Did anyone respond personally to your request? Don't give out specifics on keywords and such but for us not using this format for promotion I'm curious how your idea would work.
Greed will never make this work.
We once tried getting all the top players in a ceratin competitive market in the UK to work together.
It lasted about 2 hours, before everyone was back to normal.
No sticky mail Paynt. ;(
As those here who do use it all say you it gets a better ROI it seems obvoius.
Shakil, I am not suggesting clubbing together with competitors:
I list for WIDGETS and other related widget keywords
You lists for Somethingelse and other related Somethingelse keywords etc etc.
If enough interest is shown I would be willing to get a quote from Google UK.
well if anyone is interested in clubbing together, then I will gladly introduce you to the nicest account manager at Google UK.
managing the times/inventory/costs is the headache here.
Ta Shakil, I see the need for a decent account manager soon.
Can you add some more meaning to : managing the times/inventory/costs is the headache here.
Creative approach, hurlimann. :)
What I am saying is that it could turn out to be an admin nightmare if NOT managed right.
On another note, Google will look at most proposals, even if less than £15,000 or whatever fugure keeps doing the rounds.
As long as you are serious about advertising, Google will try and work out a solution for you.
Like I said this came straight from the top at Google UK.
I am sure GoogleGuy will agree that the ceiling has been only been placed to encourage best practice amongst advertisers and eliminate the $100 campaign guys, Starting a Premium listing campaign is a bit more time consuming than your average CPC/Adwords/Overture campaign.
If it's a competitive arena and there is one other advertiser for a keyword theme that advertiser is likely to be a bit miffed if it thought a conglomerate got to be just under it for half the price and in parttnership with a bunch of non-related industries.
Although the benefit of being "on top" in Google is enormous, if you get good CTR "on the side" the results can be just as good and occasionally you get to be "on top".
As creative as the idea is I just can't see it working.
Webdiversity presuming you can set up different urls, keywords and taglines under one account I can't see what right the competitors have to be miffed;)
Offline media buying firms operate something very similar for vast profits.
As for relevancy on the phrases I target the current ( well on and off daily) Premium Ads are for totally irrelevant household products caused by a single word in the phrase.