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Newbie Adwords user needs assistance please
budbiss




msg:1112619
 2:04 am on Dec 1, 2003 (gmt 0)

I set up Adwords about 6 months ago and it seemed to work fine, sure I probably could have tweaked some things, but it was ok for then...now we have a new site and so I went into Adwords to do some tweaking for the new site and I seem to be running into alot of problems and questions...

1. The biggest issue is that none of my keywords are triggering our ad and I have no clue why not.

2. We mainly sell business telephone systems and so I made a campaign with half a dozen ad groups targeting each telephone manufacture. Now, my question is, what would be more effective...6 campaigns, each having one ad group or the way it is already setup with 1 campaign and 6 ad groups?

3. I am totally lost on the terminology they use...the thing that confuses me the most is I used all recommended keywords, yet under cost it shows $0 for most of the keywords...I thought that cost was what I would pay if someone clicked on my ad, but I know its not gonna be $0, so what is it?

Sorry for the lame questions, but I have searched and searched through the adwords help with no luck.

 

TheDave




msg:1112620
 2:32 am on Dec 1, 2003 (gmt 0)

1. Are your ads getting impressions? Are they geo-targetted? Are you in the region they are geo-targetted to? There's a couple of threads around here on how to see your geo-targetted ads. Make sure your keywords aren't conflicting (duplicated) with keywords in another group or campaign.

2. 1 campaign, 6 groups, 6 campaigns 1 group, it's up to you. There are certain things you can only set at the campaign level, such as daily budget, content targetting options and geo-targetting options. All ad groups in a campaign will follow that campaign's rules.

budbiss




msg:1112621
 2:41 am on Dec 1, 2003 (gmt 0)

I don't have keywords exactly the same, but I have like ABCCompany, ABCCompany Phones, ABCCompany Headsets, XYZCompany Phones, XYZCompany Headsets and so on... would any of this be considered conflicting?

budbiss




msg:1112622
 2:43 am on Dec 1, 2003 (gmt 0)

BTW, no, my ads are not getting impressions anymore.

budbiss




msg:1112623
 2:44 am on Dec 1, 2003 (gmt 0)

Sorry, I take that back (I was looking at the wrong column), about 1/3 are getting impressions, but very few at all.

budbiss




msg:1112624
 2:49 am on Dec 1, 2003 (gmt 0)

I found some threads on geo-targetting, but I'm not sure I understand what it is...is it when you link directly to an appropriate section of your site? How is this beneficial to my ad being seen?

TheDave




msg:1112625
 5:32 am on Dec 1, 2003 (gmt 0)

No, sorry I should've explained further. Geo-targetting is when you specify that you want your ads displayed in certain countries only, for example many of my ads I target only to my country. If you want to see your ad but you're not in the countries you have selected to target, you should see this thread [webmasterworld.com...]

The reason you are not getting many impressions could be a range of things, from low CPC combined with low CTR, keywords disabled by google, ad text not up to standard... Best thing to do would be increase your CPC for a few days, get your ads displayed, get some clicks to increase your CTR, then lower your CPC a bit. If all else fails, email google.

RedWolf




msg:1112626
 6:21 am on Dec 1, 2003 (gmt 0)

Also if you just made changes in your ad creative (title, text, or URL) since Wednesday, then your ad it probably setting in the "manual review" queue at Google. All ad changes cause the ads to be taken off of the partner sites and only shown on Google until they have been reviewed. Normally you don't want to do anything to your ads that might cause a review after Thursday night or before Tuesday morning to assure a speedy review and minimal downtime.

Because of the holiday Thursday, I would be surprised if any ads were reveiwed after about noon on Wednesday last week. This upcomming Monday will probably be busy for the reviewers as well because of the backlog. I now i have a number of new ads i created over the weekend.

It has been recomended by others here to never change your ads, just create new ones and after they are reviewed deleing the old one. They also say to always have two ads running in each group just in case. Both sound like great ideas and i am slowly implementing them.

budbiss




msg:1112627
 2:57 pm on Dec 1, 2003 (gmt 0)

OK, now I am really confused...last night I decided to try pausing my old campaign and making a new one that was similiar...to my surprise it actually worked, now this morning I just tried and nothing...our ad was listed on the top 3 last night, now it is no where to be found. Any ideas why? Would it be appropriate to call google about an issue like this?

AdWordsAdvisor




msg:1112628
 5:16 pm on Dec 1, 2003 (gmt 0)

...last night I decided to try pausing my old campaign and making a new one that was similiar...to my surprise it actually worked, now this morning I just tried and nothing...our ad was listed on the top 3 last night, now it is no where to be found. Any ideas why? Would it be appropriate to call google about an issue like this?

Lots of good info in this thread. As mentioned in other posts, there could be a variety of causes behind what you see.

One thing I didn't see mentioned, though, has to do with daily budget. If your daily budget is less than the 'recommended daily budget', your ad will not show every time your keywords are searched on. In cases where there is a really big difference between your actual daily budget and the recommended daily budget, your ad can show quite infrequently.

Basically, the recommended budget is the system's way of not exceeding what you want to spend: it calculates how many times your ad could safely show in a 24 hour period, without exceeding your desired budget, and then shows it that number of times.

You can check for the recommended daily budget from the campaign page of your account. Click on the 'Edit Campaign Settings' link, and go to item two on that page.

Would it be appropriate to call google about an issue like this?

By all means. Contact AdWords support whenever you have a question - although many times the answer can be had from a careful review of all the information available in your account. The more familiar you are with your account, the quicker you'll become with troubleshooting stuff.

AWA

budbiss




msg:1112629
 7:15 pm on Dec 1, 2003 (gmt 0)

The daily budget is set to the recommended and I set the CPC to way above what it was recommended...I am at a loss here.

AdWordsAdvisor




msg:1112630
 8:02 pm on Dec 1, 2003 (gmt 0)

budbiss, sounds as if it may be time to contact the AdWords support team. They can take a look at all the factors involved, and get you running in short order.

AWA

budbiss




msg:1112631
 2:53 pm on Dec 2, 2003 (gmt 0)

Yeah, thats what I am thinking...thanks for your help though.

donb01




msg:1112632
 5:52 am on Dec 3, 2003 (gmt 0)

Another reason to not mess with a good ad that is running...

I was running my ad for about a year with no issues, and then I decided to twiddle with something on it - I believe I took out the word "toys" and replaced it with the word "chairs", which mad it one character too long for the box, so I left off the comma at the end (my list continued on the next line, but I thought the line break was enough to seperate everything so it looked nice).... Silly me... they suspened my ad and I had to rework the whole thing to make them happy again. Had I left it alone I wouldn't have gotten yelled at.

AdWordsAdvisor




msg:1112633
 6:06 pm on Dec 3, 2003 (gmt 0)

...which mad it one character too long for the box, so I left off the comma at the end (my list continued on the next line, but I thought the line break was enough to separate everything so it looked nice)....

Hey, I am kind of happy for the chance to explain why this is an issue.

Briefly, your ads appear in different formats on different partner sites. And the ad has to look 'right' in all formats.

Perhaps the best example is AOL. On AOL your ad is converted from a box on the right of Google SERP into a single line of text above the AOL search results.

And when you are relying on a line break to stand in for a comma, well, that doesn't work anymore when your text is converted into a single line.

By the way, this is also one of the chief reasons we work hard to avoid repetition in the title and the first line of the ad. Many ads end up saying the exact same thing twice in a row, when viewed as a single line, and this does not look particularly professional.

So my tip o' the day: when writing your ad for Google, be sure to imagine what it will look like when converted to a single line of text. Does it read right? Does it look right?

AWA

RedWolf




msg:1112634
 6:32 pm on Dec 3, 2003 (gmt 0)

By the way, this is also one of the chief reasons we work hard to avoid repetition in the title and the first line of the ad. Many ads end up saying the exact same thing twice in a row, when viewed as a single line, and this does not look particularly professional.

So my tip o' the day: when writing your ad for Google, be sure to imagine what it will look like when converted to a single line of text. Does it read right? Does it look right?

I'm still trying to figure out what triggers the repetion flag. I have some ads that got flagged for that, and am trying to reword them

Handmade Widgets
Artist created widget with red,
blue, and green accents from $50.

Or similar got flaged as a repeatition of widget on review. Not only is the case diferent, but one is plural and one singular. Trying to write and copy where the two body lines don't repeat any form of the word in the title is difficult and often comes out unnatural sounding.

Now AWA, your saying that I can repeat a word in the second line of the body text that was used in the title? Is this official policy, or just you interpitation of the intent of the guideline?

AdWordsAdvisor




msg:1112635
 8:26 pm on Dec 3, 2003 (gmt 0)

Caution! Long post ahead!

Now AWA, your saying that I can repeat a word in the second line of the body text that was used in the title? Is this official policy, or just you interpitation of the intent of the guideline?

The very short answer to both of your questions is 'yes'.

Longer and truer answers:

* Yes, you can use the same work in the title, and the second line, in most cases.

* Yes, this is official policy, but there are so many 'corner cases' that there are also many exceptions. Bottom line: every ad is reviewed on an individual basis.

For example, this would be OK:

Handmade Widgets
Artist created widget with red,
blue, and green accents from $50.

While this would not:

Handmade Widgets
Widgets by artists, with red,
blue, and green accents from $50.

Why? because when converted to a single line, one reads well and the other doesn't:

Handmade Widgets Artist created widget with red, blue, and green accents from $50.

Handmade Widgets Widgets by artists, with red, blue, and green accents from $50.

The basic rules, which can always be trumped in a particular ad are that:

* You may use the same word no more than twice in the first three lines of your ads.

* A phrase may not be repeated in the first three lines.

Other rules:

* Case doesn't matter. Thus 'Widget' is the same as 'widget', and they are viewed as the same word.

* Singular and plural are seen as the same word. Thus, 'widget' and 'widgets' are the same word.

* Words like 'advertising' and 'advertisement' are seen as different words in most cases. But this sort of thing is looked at on an individual basis.

Hope this brings some clarity to the repetition policy question question of repetition policy. ;)

AWA

[edited by: AdWordsAdvisor at 8:45 pm (utc) on Dec. 3, 2003]

RedWolf




msg:1112636
 8:36 pm on Dec 3, 2003 (gmt 0)

Thanks AWA. That helps alot. Especially the part about using the one line reading test. I'm off to create some new ads to test some ideas.

budbiss




msg:1112637
 8:41 pm on Dec 4, 2003 (gmt 0)

OK, I am fed up with Adwords and very close to closing my account. I have now spent over 10 hours total trying to figure out why my ads aren't showing up at all and sent 4 emails to Adwords and have gotten absolutely no where. This is the worst experience I've ever had trying to trouble shoot something.

[edited by: budbiss at 9:01 pm (utc) on Dec. 4, 2003]

RedWolf




msg:1112638
 8:55 pm on Dec 4, 2003 (gmt 0)

Give them a call at 1-866-2GOOGLE and see if that helps.

budbiss




msg:1112639
 9:12 pm on Dec 4, 2003 (gmt 0)

I just gave them a call...they said they will have to have tecnical support look at the issue and they will get back to me.

eWhisper




msg:1112640
 10:38 pm on Dec 4, 2003 (gmt 0)

If something is really frustrating you, give them a call. We're not G support people, we don't get paid for writing to the boards, it's just a nice extra place to bounce ideas and figure out problems.

If it's really a problem, give them a call, you're paying them to provide a service.

merlin30




msg:1112641
 12:40 pm on Dec 5, 2003 (gmt 0)

I am also having terrible problems with Google Adwords right now. I have set up plenty of campaigns in the past with no problems. Now my ads won't show - I have double checked everything and it is all set up correctly. I keep emailing the Adwords Support but they aren't replying.

budbiss




msg:1112642
 4:48 pm on Dec 5, 2003 (gmt 0)

My ads are finally being served and more importantly I am recieving clicks! I called google and they pointed out 3 ads that had one misspelled word in each of them. After fixing these everything worked fine. What I still don't understand is that I have 10 different Campaigns and so why did having 3 misspelled words in 3 out of 10 of my campaigns cause all 10 campaigns to not run...oh well, who knows...I'm just glad I'm back online. BTW, thanks to everybody that helped me out here as well.

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