I do all the time. In many cases, the Adwords ads are more relevant than the actual serps when I'm trying to buy something. I would assume it's because Adwords people are more concerned with making a sale whereas the SEO people are more concerned with anchor text and H1 tags.
If I'm searching in order to purchase something, I'll often scan the Adwords ads simply because I know those sites are selling something related my search. (No distracting .edu or .gov results in Adwords... ;))
I'll also look at the free results, too. Which works better depends on search details.
>I do all the time. In many cases, the Adwords ads are more relevant than the actual serps when I'm trying to buy something.
Me too! :-)
If I find something by organic search, but I'm not sure of the company (there are a lot of merchant sites that are no longer supported). I'll do a search and see if they advertise on OV or G as that lets me know they are still in business.
I do (b2C), but only if it's a quality site.
hmmmm....that raises a question:
Does Adwords filter out poor quality/spammy sites during the editorial review process?
If I am searching for something to purchase, I will often at least look at the Adwords to see if they are something that looks like it is a serious business. I also scan the top page or two of the SERP. In fact when I got my two 800 numbers a couple months ago, I went with an Adwords advertiser.
I will relate an experience I had last week though. I was looking for a wolfman beanie toy for my daughter because she REALLY wants one for the holidays. So I went to the trusty site I had found one on a couple months ago that I had bookmarked. Drats, they're out of stock. Ok, I'll go and search again, since I had remembered a lot of sites with them. It turns out that all of the first seven pages of search results and Adwords that were close to what I was looking for were nothing but affiliates for this one website. I got to the point were I HATED affiliates, and that will probably color all future dealings with affiliates in the future, but I guess that is a thread for another forum. In the end, I just gave up on the Google affiliate trash and went to ebay where I got a couple different ones for her.
I've also bought stuff after finding sites in AdWords. I find the results much more intersting than the normal web results for commercial searches which are generally full of affiliate sites and shopping directories.
>>Does Adwords filter out poor quality/spammy sites during the editorial review process?
Not from what I've seen (a lot of those scammy e-book type sites for some searches) but you won't really find keyword spammers in there, because why would you send someone to a page designed for a bot?
I've also noticed that quite a few advertisers have unavailable sites or 404s though, which to me is shocking seeing as they pay for my visit whether I see their site or not.
I do it all time, whether its Adwords or Overture.
I have total respect for a business who is smart enough to target quality prospective purchasers.
I have become a regular at many ONLINE businesses which have NO SEO strategy, and rely purely on PAID traffic, heck, I used to be 1 of them, and frankly it was well worth it.
The trick question here is, AWA, what do you buy.
personally I have sourced the following from paid ads:
etc etc etc
I bought a CF GPS card with map software for my Dell Axim the other day directly from an adwords ad. I look at the ad words first when I actualy want to buy something. I know they want to sell to me and paid money to get my purchase.
I've never bought anything from an AdWords or Overture link, but I'm probably an outlier. I've been a heavy web user for 10 years, and have accumulated so many accounts at so many sites and gotten so much spam as a result that I started fresh a few years ago, and I now stick to just three ecommerce sites: Amazon (for new stuff), Orbitz (for travel), and Ebay (for used or obscure stuff). I do searches directly from these sites when I want to buy something, which isn't that often anyway. Some day there will probably be something I really need that's not cheaply available from one of these sites, but it hasn't happened yet.
All the time- I look to the right before the actual results if I am looking to purchase. I know those are only places selling things and it makes a quicker trip for me in most cases. I do generally hit a couple of them though- not just one.
Now that I think about it though- I don't click on the top ads- I don't know if I ever have- simply because by the time I go over there, I want to actual results...
Never bought anything on the internet. Then again I'm not a huge "consumer", and if I did buy something it would be some obscure car part for my old sprinter which I couldnt find locally. Quite ironic really since I sit here all day selling stuff through the internet ;)
I buy from the ads as well but also know that there is independent (and paid) research that shows that on SERPs on average 0.6% turns into a customer and with adwords 1.2% does. This is supposedly taken from a large sample of different offerings.
I am quite careful who I buy from online. An adwords advert is not the first thing I look for in a potential seller.
As a user most stuff I buy online is from "typed in domains".
When researching solutions I use serps .. where needed from more than one engine.
|The trick question here is, AWA, what do you buy. |
Not as far-reaching as you Shak, by a long shot. So far only the following:
* Magazine subscriptions (3x)
* Cool flashy-light pins
* Some exotic ear plugs (yes, really) to block out the two thoroughly untrained dogs next door
* And still shopping for the right amplifier
My needs are minimal. ;)
But the real reason that my list is somewhat limited is that I don't buy very much new. Instead I go for vintage stuff, or one-of-a-kind oddities.
I wasn't kidding in a previous post about the dozens of vintage typewriters. More than 5 dozen, actually.
Don't even ask about the bowling balls.
what I buy online
1. Airline tickets
Buy from the airlines direct and now know the domains so type them in.
2. Photographic Consumables and occasionally kit.
For consubables its a type in, or recommendation from satisfied users, for kit I do research and will / have clicked adwords to locate people before researching them more. The adword just replaces the serp for bringing them to my attention its not a "call to buy".
3. Occassionally white goods (a washmachine) where I think I used serps and adwords and word of mouth ...
I dont see much difference between adwords and serps apart from the trust I have in serps first as being supposedly more deserving or valid as anyone can get an adwords ad.