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Keyword limit

     
1:57 am on Nov 7, 2002 (gmt 0)

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A few minutes ago the site unceremoniously let me know the limit on the number of keywords in an Ad Group: 2,000.

ann

3:18 pm on Nov 22, 2002 (gmt 0)

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Sooooo,

What's the question/comment?

3:22 pm on Nov 22, 2002 (gmt 0)

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Thanks Tom,

I've always wondered about what the limit would be. The biggest adword program i have running is about 400 terms. So i ain't got any worries breaching that limit.

10:33 pm on Nov 22, 2002 (gmt 0)

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A few minutes ago the site unceremoniously let me know the limit on the number of keywords in an Ad Group: 2,000.

You would have a better CTR if you can divide them into smaller groups and write a more focused title/description and set up multiple adgroups. Just my 0.02!

10:14 pm on Nov 25, 2002 (gmt 0)

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Heh heh, yeah we would get a better CTR, except that I
already have several hundred of those smaller groups, and they take time of course.

For the time-deprived webmaster, sometimes it's better to get a 1.0% click-through rate on hundreds of terms, rather than no click-throughs because you didn't have time right then to shoot for a 3.0% rate by splitting everything out.

When I get around to it, I split them up.

Also, I don't know if this happens to others, but AdWords screens crap out on me a lot. No amount of bandwidth on their end seems to be enough to handle demand. So I get in and get out.

Additionally, when we lose a term, say "get widgets", due to low click-through, sometimes a temporary measure until I have time to investigate is to submit it again, with a load of third words like

get widgets a
get widgets an
get widgets 1
get widgets 2
get widgets the
get widgets for
get widgets to

There's no sense in creating separate groups for that. It's the same term.

 

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