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Adwords CTR
tarheel2002




msg:1145147
 8:00 pm on Nov 5, 2002 (gmt 0)

I'm sure someone's already asked and answered this question before but...

What would be a ballpark CTR to expect when using Google's Adwords and/or Premium Sponsored listings? I'm sure the figure would depend on a number of variables including keyword term relevance, ad text and target audience so I'm really just looking for a ROUGH estimate.

Thanks.

 

Mike_Mackin




msg:1145148
 8:03 pm on Nov 5, 2002 (gmt 0)

Too many variables.

There have been post here at WebmasterWorld that range from <1% to >20%

All you can do is to test it for yourself.

Racecar78




msg:1145149
 8:06 pm on Nov 5, 2002 (gmt 0)

I have seen anything from .125 (before Google finally kicked the add offline for me...) to well over 30%.

There are, as quoted above, many variables that become factors. Often, that may be an integration within another engine, simple copy of your ad, or even the domain name displayed within the Adwords box itself.

Good luck!

GoogleGuy




msg:1145150
 5:40 am on Nov 6, 2002 (gmt 0)

The one general trend that I think most people would agree with is that the more time you spend getting familiar with AdWords, practicing on it, and refining your keywords and ads--the higher your clickthrough will be.

chiyo




msg:1145151
 5:46 am on Nov 6, 2002 (gmt 0)

GoogleGuy..

Do we need a degree for that? :)

Robino




msg:1145152
 5:42 pm on Nov 6, 2002 (gmt 0)

I'm averaging about a 7% CTR with around 3,000 CT's per month.

gsx




msg:1145153
 6:00 pm on Nov 6, 2002 (gmt 0)

All of mine have been between 0% and 100%, I have had both extremes through experimenting (although the 100% sounds good, it only gets displayed about twice per month).

Target properly, negative keywords, exact phrase matching etc... Make sure you understand what these all do before you start to make adverts and choose keywords.

jetsetter




msg:1145154
 6:14 pm on Nov 6, 2002 (gmt 0)

I saw 4.25% on 1500 CT's last month. Very happy with the results.

As well as gaining an understanding of negative keywords and phrase matching, targeting by Language and Geographic location can be quite challenging. Constant tweeking...

rogerd




msg:1145155
 6:53 pm on Nov 6, 2002 (gmt 0)

All of mine have been between 0% and 100%

That's a relief, GSX! Google would be unhappy if you had any results outside this range... :)

GoogleGuy




msg:1145156
 4:32 am on Nov 7, 2002 (gmt 0)

chiyo, you don't need a degree to be a whiz at AdWords. I've heard that you can get one though..
[services.google.com...]
Getting late to register for classes though.. ;)

tarheel2002




msg:1145157
 4:01 pm on Nov 13, 2002 (gmt 0)

Thanks, everyone, for your input. You've all confirmed my suspicion that there's no way to accurately estimate CTRs with so many variables in the picture.

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