Too many variables.
There have been post here at WebmasterWorld that range from <1% to >20%
All you can do is to test it for yourself.
I have seen anything from .125 (before Google finally kicked the add offline for me...) to well over 30%.
There are, as quoted above, many variables that become factors. Often, that may be an integration within another engine, simple copy of your ad, or even the domain name displayed within the Adwords box itself.
The one general trend that I think most people would agree with is that the more time you spend getting familiar with AdWords, practicing on it, and refining your keywords and ads--the higher your clickthrough will be.
Do we need a degree for that? :)
I'm averaging about a 7% CTR with around 3,000 CT's per month.
All of mine have been between 0% and 100%, I have had both extremes through experimenting (although the 100% sounds good, it only gets displayed about twice per month).
Target properly, negative keywords, exact phrase matching etc... Make sure you understand what these all do before you start to make adverts and choose keywords.
I saw 4.25% on 1500 CT's last month. Very happy with the results.
As well as gaining an understanding of negative keywords and phrase matching, targeting by Language and Geographic location can be quite challenging. Constant tweeking...
|All of mine have been between 0% and 100% |
That's a relief, GSX! Google would be unhappy if you had any results outside this range... :)
chiyo, you don't need a degree to be a whiz at AdWords. I've heard that you can get one though..
Getting late to register for classes though.. ;)
Thanks, everyone, for your input. You've all confirmed my suspicion that there's no way to accurately estimate CTRs with so many variables in the picture.