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Google Adwords features I'd like to see
my list so far..
eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 4:27 pm on Oct 28, 2003 (gmt 0)

As someone who spends a lot of time with the PPCs, there are a few features that would be great for further optimizing campaigns, and these features are mostly about ad control. PPC is one of the few (if not the only) ad place where a publisher is not in complete control - so here's my list of what I'd like to see...

1. Ad CTR rates for Google only as this is what determines ad placement.

2. The ability to show ads on only partner sites and not Google.
With the ability to regional target on Google, and not on partner sites, disabling a national campaign on Google for regional ads, yet keeping the national for partners would give us more control.

3. AdSense Only Campain.
AdSense searches are much different than Google ones. If Google is in doubt, it uses a more common keyword, and not more specific ones. This has led to many terms not being properly advertised for on AdSense, as those common terms people would rack up thousands of impressions a day on Google, and yet less than a thousand on AdSense sites. I would like to make a campaign strictly for AdSense which is not shown anywhere else as it's such a different type of market.

4. Allow advertisers to pay in advance.
Many people use debit cards for PPC so their cards don't get out of control, or so accountants have some control over Ad dollars.

5. Suggestion for the Beta Regional Ads - Allow more than 5 groups per campaign. If you want to target all of NY except NYC, you need to make 2 campaigns as NY has more than 5 areas.

6. Higher cap on max campaigns.
With the regional campaign, I'm also having issues with the max number of campaigns allowed (25). We're in 21 states, and I'd like to see the numbers per state (plus different ads preform completely differently in various states), so I want one regional campaign per state. Combined with my other national ads, I don't have enough campaign space to accomplish this.

I think this is my Google wish list, at least for today...

 

AAnnAArchy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 8:21 am on Jan 22, 2004 (gmt 0)

Again, another surprise billing. C'mon, at least send me an email telling me you're going to bill. Like I said, I'm self-employed, so sometimes my finances are tight (especially when I have two emergency pet surgeries within a month :( ) and I'd like to know when hundreds of dollars are being billed.

Michael Anthony



 
Msg#: 1400 posted 8:58 am on Jan 22, 2004 (gmt 0)

I'd like the credit card "warning" feature too please.

I'd also like to see Google offer the data that Overture's search term suggestion tool does - searches last month, current top bid, etc. would be a big help.

CTR data would be great too, but I guess with the variety of bids on competetive terms and the variety of ad copy, there are too many variables to provide any meaningful data.

Robino

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 2:50 pm on Jan 22, 2004 (gmt 0)

AAnnAA', I think they bill your card when you reach a certain dollar amount.

I'm sure you could call them and have that amount lowered or raised.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 3:14 pm on Jan 22, 2004 (gmt 0)

You are billed on a schedule, AAnnAArchy, that is published in the FAQ. I hope it is OK for me to provide the link to the billing FAQ, which is here:

https://adwords.google.com/select/pricing.html#billing

(See line item 6 in particular, for the 'when' of billing.)

Robino is correct that you are billed when you reach a certain dollar amount, and the FAQ will detail this schedule. Once you understand how and when you are billed, it is easy to predict when your next bill will occur, so that you won't be getting 'surprise' bills any longer.

It is also worth mentioning, that ultimately, each advertiser controls how much they spend (and therefore how often they are billed) by setting an appropriate daily budget.

AWA

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 4:34 pm on Jan 22, 2004 (gmt 0)

Hey freerunjeff, just so I report this accurately when I send it along, could you clarify what you mean in post 120, when you say:

Average CPC would be ideal but I'm not holding my breath.

Thanks!

AWA

Robino

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 4:42 pm on Jan 22, 2004 (gmt 0)

He's saying that he would like to see the Avg. CPC along with the search volume.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 5:31 pm on Jan 22, 2004 (gmt 0)

Got it now. Thanks Robino.

Another 'Not Enough Coffee' day for me I guess. Still time to fix that though. ;)

In the meantime, while Average CPC is not available in the Keyword Suggestion tool at present, it is part of the information available in the Traffic Estimator tool.

I'll forward the suggestion of including it in the Keyword Suggestion tool as well.

Thanks,

AWA

AAnnAArchy

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 8:46 pm on Jan 22, 2004 (gmt 0)

AWA <<It is also worth mentioning, that ultimately, each advertiser controls how much they spend (and therefore how often they are billed) by setting an appropriate daily budget.>>

I'm not having a problem with how much I'm being billed, I'd just like to be notified by email when I've reached that specific amount. Yes, sometimes I reach that amount faster than other times, so for me it's unpredictable. I don't want to spend time looking at AdWords totals, then seeing what date I'm going to be billed. I'd just like an automated email saying, "You're reaching your (whatever set amount AdWords has decided) limit, you will be billed tomorrow or whenever you reach said amount."

Yes, I should be monitoring my AdWords spend more closely, but when I know I'm making more than I'm spending, that's about all the time I have to spend on AdWords. I have lots of domains, lots of boards to check/run and I'd just like the warning email...and clearly, I'm not alone.

cline

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 4:04 am on Jan 23, 2004 (gmt 0)

The conversion tracking cookies should have a longer lifespan. I've got a client whose sale takes a long time to convert -- often more than 30 days.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 2:25 am on Jan 24, 2004 (gmt 0)

Thanks folks, for the latest 'wish list'. I'll be passing the new suggestions on in about half an hour.

This may also be a good time to mention that I'll almost certainly be a little scarce around here next week, due to outside commitments.

So if there's a post that's calling my name, and I don't respond, please don't take it personally. I just haven't seen it yet.

;)

AWA

Shak

WebmasterWorld Senior Member shak us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 8:28 am on Jan 24, 2004 (gmt 0)

This may also be a good time to mention that I'll almost certainly be a little scarce around here next week, due to outside commitments.

have they got you serving drinks at The Google Sales conference again next week ;)

Shak

anallawalla

WebmasterWorld Administrator anallawalla us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 4:58 am on Jan 25, 2004 (gmt 0)

The ability to pause keywords.

An option for a once-off emailed report to a different address than the login name. My login is an alias email address and I don't want a large group of people to get regular reports.

Custom reports to be able to choose any of all fields, e.g. Destination URL is not presently available.

eWhisper

WebmasterWorld Administrator ewhisper us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 6:45 pm on Jan 27, 2004 (gmt 0)

From thread [webmasterworld.com...] .

It would be useful if in the Sandbox, G made another list and said, these are trademarked terms, you can't use them.

This would let us evaluate trademarked terms, looks at those sites (useful research here), and it would help G enforce the fact that they are explicitly showing you terms you can't bid on for their own legal purposes.

The trademarked term bidding threads continue to pop up on a regular basis. If a thread keeps returning, it seems that it's an ongoing issue that G needs to deal with more closely.

cayenne

10+ Year Member



 
Msg#: 1400 posted 10:48 pm on Jan 27, 2004 (gmt 0)

I'd like to see the old Premium Placement algo returned.

The bar is too high!

-c

cline

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 2:35 am on Jan 28, 2004 (gmt 0)

I'd like to be able to add negative keywords to all ad groups simultaneously.

cline

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 4:49 pm on Jan 28, 2004 (gmt 0)

I'd like to see a product based on the Adwords regional targeting technology that would allow a site owner to deliver special messages to the site's visitors based on the visitor's location.

Examples:

A company with regional sales offices. It would be cool to show contact info for an office near the visitor.

A company providing seminars. It would be cool to show a promotion about an upcoming seminar near the visitor.

James in Vancouver

10+ Year Member



 
Msg#: 1400 posted 7:38 pm on Jan 29, 2004 (gmt 0)

A few features relating to content targeting I would like to see:

- Ability to find out which content sites are generating impressions and Clicks. (At least the top 3 by domain) I'd like to target certain types of content sites, but it is virtually impossible to tell if I succeed or not.

- The ability to bid up/bid down on specific content sites. This would allow a lot more control over which sites the ads appear on. As a content publisher this would also be an incentive to produce high quality content if I know that people may bid up to appear on my site.

- As others have mentioned content only campaigns. I'm cheap and would rather not pay for ads on key words where my site is returned quite high in the search engine results. I've tried to do this by having longer phrases that are not likely to be searched for, but would appear in content sites. However as noted above it is difficult to tell if it works or not.

flatnose

10+ Year Member



 
Msg#: 1400 posted 7:45 pm on Jan 29, 2004 (gmt 0)

<rant>Firstly I'd like the bleeding things to work properly!

To start it took 9 attempts over three days and three emails to create an Adwords account and nobody bothered to email me back to let me know that the system was back up and running on the third day.

Secondly, Once I have created an advert within their guidelines and after studying their FAQ's to make sure everything is above board and relevant the advert does not show for my main keyword even though there is no competition under that key word/phrase.

So what would I like to see, some good old fashioned effective technical support with a system that lived up to its marketing blurb</rant>

Thanks for letting me share this folks....

nerowolfe

10+ Year Member



 
Msg#: 1400 posted 8:59 pm on Jan 29, 2004 (gmt 0)

The ability to bid up/bid down on specific content sites. This would allow a lot more control over which sites the ads appear on. As a content publisher this would also be an incentive to produce high quality content if I know that people may bid up to appear on my site.

That would be really great!
And in addition to letting advertisers bid on Adsense separately, how about lowering the minimum bid (do I hear $0.03 anyone?) :-)

robotsdobetter

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 1:03 am on Jan 31, 2004 (gmt 0)

1) I would like to be able to set my budget per month instead of per day.

2) The top bidders for the keywords I am advertising on.

3) I would like to choose what search engine to advertise on such as Google, AOL, etc.

4) Allow advertisers to pay in advance.

5) On Overture you can pay them to make your keywords, title, etc and I would like to see you guys do this for us as well and please make it cheaper then Overtures price.

6) I would also like to have more space on the ads to.

7) Stop AOL from showing ads at the bottom of their results. This hurts advertiser bad.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 2:29 am on Feb 3, 2004 (gmt 0)

I can't tell you how delighted I was to return to this forum after a few days off, and find this thread, still going strong, at 140 posts!

How cool is that?!

Thanks for keeping the ideas coming. As usual, I'll pass the new ones along on Friday.

AWA

Chris_D

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 7:03 am on Feb 3, 2004 (gmt 0)

My suggestion refers to Google Subsidiaries.

I'd suggest that sending everyone off to a conference on the otherside of the world, at the same time, for a week or so - and leaving advertisers to wait 2 weeks for approval of their campaigns - wasn't a good idea.

Leaving one person in a country office - who clearly couldn't do the work of 6 - isn't a good idea.

And doing it the week after Overture launched in this country was probably pretty shortsighted.

Its now clear why Eric Schmidt has delayed the IPO.

madman21

10+ Year Member



 
Msg#: 1400 posted 10:11 am on Feb 3, 2004 (gmt 0)

Not sure if this is feasible. I would like to see an option to change your currency in your preferences.

Thank you

KoDe_GuRu

10+ Year Member



 
Msg#: 1400 posted 11:05 am on Feb 4, 2004 (gmt 0)


Can you imagine if Adwords added the following:

1- Campaign CPC automatically adjusts during time periods (AM/PM) you select.

2- Reporting for ads showed a breakdown of CTR - Conversion Rate - CPC at any TIME PERIODS (AM/PM) throughout the day.

3- When view the actual creatives, post the average Conversion Rate next to the CTR ave. CTR is one thing, but Conversion rates on the individual creatives would be powerful. <When running Google Conversion Tracking>

4- Right now you can select ad optimizing where ads with the highest CTR are displayed, but what about another option for optimizing ad display usign highest Conversion Rates. <When running Google Conversion Tracking>

Have a few other ideas, but if G made them available I would have less of an edge on the competition.

cline

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 7:13 pm on Feb 4, 2004 (gmt 0)

I'd like an emulator mode. I run some regionally targeted campaigns. It's not a big deal to go to, for example, google.co.uk or google.com.mx, but I cannot see other parts of the US.

Further, out of politeness to my clients' competitors, I'd like to be able to click on their ads without their being charged so that I can research their landing pages.

What I would like is a special url for this service. It would look a lot like the Google homepage but would have a menu allowing me to select any possible geography and language by which ads are served.

cline

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 7:33 pm on Feb 6, 2004 (gmt 0)

I'd like to see my ads actually run. All too often when I'm doing test searches on my target terms I cannot find my ad. Of particular concern are situation in which very few ads show up. I can understand it happening kind of often for very popular target terms, but this doesn't make sense. The problem is especially bad for broad matches

(I just did this for one of my terms with a "strong" status and a 3.9% CTR. I tried and tried and I could hardly ever get the thing to come up.)

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 8:06 pm on Feb 6, 2004 (gmt 0)

cline - most often when this happens, it is a daily budget issue. If your actual daily budget is lower than the recommended budget, then your ad will not show 24/7. This is to prevent your budget from being exceeded.

I've also noticed that in campaigns where there are lots of keywords with a high CTR (say 4% and above) that the recommended budget may show as 'OK', but the ads will not be showing all the time.

This is because the recommended daily budget is calculated using a moderate CTR (around 2%). If your CTR is way higher, the system can be fooled into thinking that your budget is OK, when in fact it isn't sufficient.

You can check for this by looking at your actual spend, day-to-day. You will usually see that your budget is being hit or exceeded, if your daily budget is in fact too low.

BTW - As always, I'll be passing the suggestions posted here since last Friday, later in the day. Thanks!

AWA

Shak

WebmasterWorld Senior Member shak us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 8:10 pm on Feb 6, 2004 (gmt 0)

maybe we should lock this thread, and possibly go through and see if any of the wishes have been acted upon.

what ya reckon people.

Shak

cline

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1400 posted 9:23 pm on Feb 6, 2004 (gmt 0)

AWA, it's not a budget issue. I usually set the budgets sky high unless the client is unusually concerned about their spend. In the case of this particular incident the daily budget is about 6x the daily spend. Most of the spend happens Monday through Wednesday. Friday is the 3rd slowest day of the week for traffic for this campaign.

nerowolfe

10+ Year Member



 
Msg#: 1400 posted 11:46 pm on Feb 6, 2004 (gmt 0)

Shak, I, for one, would like for this thread to remain open... Even if changes are a long time in coming, I do find it satisfying to think that at least one person at Google is reading our suggestions :-)

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 1400 posted 12:21 am on Feb 7, 2004 (gmt 0)

...I do find it satisfying to think that at least one person at Google is reading our suggestions :-)

More like dozens, actually. ;)

AWA

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