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This 154 message thread spans 6 pages: < < 154 ( 1 2 3 [4] 5 6 > >     
Google Adwords features I'd like to see
my list so far..
eWhisper




msg:1130129
 4:27 pm on Oct 28, 2003 (gmt 0)

As someone who spends a lot of time with the PPCs, there are a few features that would be great for further optimizing campaigns, and these features are mostly about ad control. PPC is one of the few (if not the only) ad place where a publisher is not in complete control - so here's my list of what I'd like to see...

1. Ad CTR rates for Google only as this is what determines ad placement.

2. The ability to show ads on only partner sites and not Google.
With the ability to regional target on Google, and not on partner sites, disabling a national campaign on Google for regional ads, yet keeping the national for partners would give us more control.

3. AdSense Only Campain.
AdSense searches are much different than Google ones. If Google is in doubt, it uses a more common keyword, and not more specific ones. This has led to many terms not being properly advertised for on AdSense, as those common terms people would rack up thousands of impressions a day on Google, and yet less than a thousand on AdSense sites. I would like to make a campaign strictly for AdSense which is not shown anywhere else as it's such a different type of market.

4. Allow advertisers to pay in advance.
Many people use debit cards for PPC so their cards don't get out of control, or so accountants have some control over Ad dollars.

5. Suggestion for the Beta Regional Ads - Allow more than 5 groups per campaign. If you want to target all of NY except NYC, you need to make 2 campaigns as NY has more than 5 areas.

6. Higher cap on max campaigns.
With the regional campaign, I'm also having issues with the max number of campaigns allowed (25). We're in 21 states, and I'd like to see the numbers per state (plus different ads preform completely differently in various states), so I want one regional campaign per state. Combined with my other national ads, I don't have enough campaign space to accomplish this.

I think this is my Google wish list, at least for today...

 

chrisk999




msg:1130219
 12:10 am on Jan 6, 2004 (gmt 0)

One final one :)

The ability to pause/resume a single keyword within an adgroup.

At present, the only option is to press 'delete', losing your past history (+premium listing promotion I believe).

cline




msg:1130220
 2:19 pm on Jan 6, 2004 (gmt 0)

I'd like to see the minimum bid lowered. I've got one client with a low cost product that can get high volumes of traffic on certain themes, but the visitors just take the freebies on the site and have a low conversion rate -- too low to support $0.05 per click.

I can get the same targeting to work on Overture at $0.10 per click because I can put in a bunch of scare language about the cost of what the client sells. It kills CTR, but the remaining clicks are profitable. I tried the same scare language on Adwords, but CTR tanks to below minimums.

Perhaps relevant for Adwords is that the themes we're targeting have hardly any Adwords running on them. It would be more profitable for Adwords to run something rather than nothing there. The fact that there is good CTR on the ads indicates that what we have is of interest to them so it's good for users, too.

cline




msg:1130221
 9:59 pm on Jan 6, 2004 (gmt 0)

I'd like to be able to target using wildcard characters. The most common usage would be for plurals. For example: targeting "widget*" would cover both "widget" and "widgets", but it would also cover terms such as "widgeting", "widgeteer", "widgetster", "widgetmonger". Correspondingly, "*widget" would cover "prewidget", "rewidgit", and "dewidgit".

mahlon




msg:1130222
 10:15 pm on Jan 6, 2004 (gmt 0)

One final one :)
The ability to pause/resume a single keyword within an adgroup.

At present, the only option is to press 'delete', losing your past history (+premium listing promotion I believe).

I second that one!

cayenne




msg:1130223
 10:33 pm on Jan 6, 2004 (gmt 0)

I'd like to see realistically obtainable promotion to premium slots.

-c

chrisk999




msg:1130224
 2:54 am on Jan 7, 2004 (gmt 0)

I'd like to see realistically obtainable promotion to premium slots.

Or perhaps a PremiumRank bar by each keyword, showing how close you are to being eligible to be promoted to the premium spot (your 'performance bar' for us to see).

AdWordsAdvisor




msg:1130225
 6:40 pm on Jan 7, 2004 (gmt 0)

Wow, we are going to break 100 posts to this thread any time now!

(Not that I'm counting or anything...) ;)

As always, thanks for the ideas. And as always, I'll be forwarding them to the right folks on Friday afternoon.

Thanks again.

AWA

chrisk999




msg:1130226
 7:44 pm on Jan 7, 2004 (gmt 0)

Okay last one :)

At month end (once you've got the 'final figures'), perhaps google could email a nice-looking PDF version of their billing tab, detailing all invoices paid over the month, giving a final total.

This would be good for the tax man, and would be extra convenient for the advertisers (especially if you're not on invoice terms).

RedWolf




msg:1130227
 9:48 pm on Jan 7, 2004 (gmt 0)

Make the today's balance field at the bottom of the billing summary screen update. Mine always says:

Today's balance - click charges accrued since last payment USD $0.00

It would be nice to have an easy place to check to make sure that I have enough money in the account for when the charge goes through since it does not seem to be on an exact schedule.

filmbooks




msg:1130228
 11:09 pm on Jan 7, 2004 (gmt 0)

I just wanted to be number 100.

I like geo-targeting so far, so bringing easy to manage geotargeting controls to the standard interface would be a great help.

Steve

qfguy




msg:1130229
 2:24 am on Jan 8, 2004 (gmt 0)

Please forgive if these have been said already:

Because of the new Broad Matching Logic it is pretty vital to me to see in a report those words which are no longer broadmatching.

cline




msg:1130230
 4:06 am on Jan 8, 2004 (gmt 0)

This one may not make me popular with my peers, but I do believe it would be in everyone's ultimate best interests....

I'd like to see the premium placement positions eliminated. All ads should run down the right site of the page. The editorial results should run down the left side of the page. the top left spot should be reserved for special features, such as directory, news, Froogle, etc. -- not advertising.

This would give a more clear and consistent user interface.

I also think Adwords should allow a bit more text. It's very hard to describe some offers in such limited space.

mcavic




msg:1130231
 5:59 am on Jan 8, 2004 (gmt 0)

the top left spot should be reserved for special features, such as directory, news, Froogle, etc

I tend to agree.

Adwords should allow a bit more text

It would be nice to have more text, but I'm not sure there's enough screen space to spare. At 800x600, the left hand side already looks a bit crunched.

cline




msg:1130232
 1:37 pm on Jan 8, 2004 (gmt 0)

I'd like a feature that would allow me to get a list across all ad groups and campaigns of all the targeted terms for which average position has changed by X% (user defined) since X date (user defined). The report should show the usual statistics plus the % change and allow line-by-line editing of the bid amounts.

Robino




msg:1130233
 2:37 pm on Jan 8, 2004 (gmt 0)

It would be nice if we had the ability to move ad groups from one campaign to another. And without losing the groups history of course.

qfguy




msg:1130234
 3:12 pm on Jan 8, 2004 (gmt 0)

I'd like to see the premium placement positions eliminated. All ads should run down the right site of the page. The editorial results should run down the left side of the page. the top left spot should be reserved for special features, such as directory, news, Froogle, etc. -- not advertising.

Yikes! No!
I love that top spot (on some words) and am willing to pay for it!

CTR is *much* higher in that top spot.

cayenne




msg:1130235
 5:49 pm on Jan 8, 2004 (gmt 0)

I'd like to see the premium placement positions eliminated. All ads should run down the right site of the page. The editorial results should run down the left side of the page. the top left spot should be reserved for special features, such as directory, news, Froogle, etc. -- not advertising.

Ouch!

If its relevant who cares if its up top?

We get twice the clicks and twice the sales when in premium position. Plus, having ads up top prob. means more $$$ for Google. Its a win-win situation.

-c

cline




msg:1130236
 5:20 pm on Jan 16, 2004 (gmt 0)

I wish sorting by keyword didn't mix the negative and positive words. The sort should give first all the positive terms in alpha order, then the negative terms.

nerowolfe




msg:1130237
 7:25 pm on Jan 16, 2004 (gmt 0)

A few content-targeting suggestions:

1) It would be very helpful to know which keywords in an adgroup generate content-targeted clicks. As it is now, you only get a total for the entire adgroup.

2) Tracking would be a lot easier if you could specify different destination URLs for content-targeted clicks and search-targeted clicks. This ideally would be on a per-keyword basis, maybe using the power-posting tool?

3) Please let us bid different amounts for content-targeted clicks! Having the bids are fixed at our search-targeting levels really screws up our ROI and in many cases prevents us from using content-targeting altogether.

cline




msg:1130238
 8:47 pm on Jan 16, 2004 (gmt 0)

nerowolfe, I have a workaround for #3.

Duplicate your campaigns, permit content-targeting on one and not the other. For the one permitting content-targeting, bid for content-targeting placement.

AdWordsAdvisor




msg:1130239
 11:10 pm on Jan 16, 2004 (gmt 0)

Whew! Busy day. I'm just now getting to WebmasterWorld for the first time today.

Thanks as always for the suggestions, above, which I'll pass on as usual this evening.

Oh, and one quick note regarding the quote below:

It would be very helpful to know which keywords in an adgroup generate content-targeted clicks. As it is now, you only get a total for the entire adgroup.

With Content Targeting your entire keyword list for the Ad Group is looked at, as a whole. So Content ad placement is not based on individual keywords, but on all keywords taken together.

AWA

nerowolfe




msg:1130240
 12:54 am on Jan 17, 2004 (gmt 0)

Cline, excellent, we'll give that a try!

AWA, thanks for the clarification. For some reason, we'd assumed that AdSense clicks were keyword targeted and therefore going to our keyword specific destination urls - it looks like we'll need to break apart some of our adgroups!

--nerowolfe

AAnnAArchy




msg:1130241
 5:33 am on Jan 18, 2004 (gmt 0)

I'd like to be advised, say, 48+ hours in advance of when I'm being billed. As a self-employed person who sometimes has to wait for late affiliate checks, sometimes I need to do a little credit card juggling, so I'd appreciate a heads up when I'm going to be billed. You know, something like, "Hey deadbeat, we're going to bill you soon, so your credit card (last four numbers 1234) should have at least such & such amount on it or we'll have to deactivate your account." I thought I was being billed monthly (apparently I jumped into a new category without knowing it), so imagine my surprise when I suddenly got a big bill in the middle of the month.

All I ask for is a little notice. This may mean nothing to big companies, but to us little guys, it would be very helpful. Maybe it could be an opt-in/out feature, as I'm sure some people/companies don't need it.

JollyK




msg:1130242
 5:46 pm on Jan 18, 2004 (gmt 0)

I agree with AAnnAArchy. Not having a regular billing time is very difficult. At least let people who have a few months of payment history get billed monthly, regardless of balance, or have something that says "Your current credit limit is X," because the FAQ indicates that you will automatically be bumped up until you hit 500, and that doesn't appear to be quite correct. (I've been stuck at 250, apparently, for quite some time, so I get billed at odd times of the month.)

In addition, I'd like overall keyword stats (at least insofar as when determining whether a keyword should be disabled) to be limited to campaigns. As it is now, I have a keyword in one campaign that is at 18% CTR. After some experimenting, I've found that I can use that keyword in a completely unrelated campaign, with dismal CTR, but the fact that it has a higher CTR somewhere makes it so that it doesn't get disabled, even though on that particular campaign, it has something like 8,000 impressions and zero clicks. (And no, I'm not talking about content partners impressions: just Google + search.) As long as the overall CTR for that keyword across my entire account is above 1%, it appears that I can use it for anything.

By the same token, I had a keyword that was at a 4% CTR, and I tried it out on another campaign. That campaign didn't work out for the keyword, and it ended up being disabled in all my campaigns, even the one where it was doing okay.

That just doesn't really make sense to me, since one campaign might be for "blue widgets" and another might be for "red waffles." I should be able to use "blue widgets" for both, but only have it disabled for the "red waffles" campaign if it doesn't meet the requirements for that one but does for the other.

Does that make sense?

I suppose it's possible that a keyword could be at a 4% CTR but less than 1% on Google, but it seems unlikely.

JK

cline




msg:1130243
 9:42 pm on Jan 20, 2004 (gmt 0)

I'd like to be able to generate a graph that covers a long period of time -- months, years -- showing just key metrics such as cost and aggregating the data by week. Most business have a weekly sales cycle and it is helpful aggregate the data so one doesn't have to look at that daily up and down.

cline




msg:1130244
 10:41 pm on Jan 21, 2004 (gmt 0)

When ads go into the premium spots the two lines of text get concatenated. As part of this process there's annoying extra space that gets stuck between what had been two lines of text. I'd love to see Adwords get rid of that space, as it makes the ads look ungrammatical.

(Congratulates self for finding an opportunity to complain to Adwords about their being ungrammatical. ;) )

Chernelle




msg:1130245
 10:58 pm on Jan 21, 2004 (gmt 0)

Hi,

I don't know wether or not this has been raised already (my apologies if it has as this thread is getting a bit long to read all the way through), but I would really like to be able to pause creatives whilst trying out newer versions.

As it stands now, everytime I alter a creative to try out a new version, the older version (complete with it's stats) ends up at the bottom of page with dozens of others.

Of course if the newer version doesn't work out it would be really great to be able to resume the old one complete with it's stats don't you think.

Chernelle

cline




msg:1130246
 11:31 pm on Jan 21, 2004 (gmt 0)

Chernelle, why would you want to do that? One of the great features about Adwords is that it allows you true A/B creative testing on the fly.

As Heraclitus said, "you can never step into the same river twice". It's important to test your creative with all things being equal. Comparing creatives that ran at different points in time is not an accurate comparison.

AdWordsAdvisor




msg:1130247
 12:40 am on Jan 22, 2004 (gmt 0)

As Heraclitus said, "you can never step into the same river twice".

Nice. I had to think about this for a second, then a wonderful mental picture emerged.

BTW, I'm already compiling my 'Friday Feedback Report', and have added the new items above.

Keep em coming!

AWA

freerunjeff




msg:1130248
 1:51 am on Jan 22, 2004 (gmt 0)

Suggestions:

A means of duplicating an ad to another champaign would save me alot of time cutting and pasting.
when i have more than 1 window open google adwords often times out requireing me to re-login wasting lots of my time. I get logged out Alot in general recently....to the point its becoming frustrating.

The keyword suggestion tool could be greatly improved by showing the querry counts for search vs content matching impressions.

Average CPC would be ideal but I'm not holding my breath.

AAnnAArchy




msg:1130249
 8:21 am on Jan 22, 2004 (gmt 0)

Again, another surprise billing. C'mon, at least send me an email telling me you're going to bill. Like I said, I'm self-employed, so sometimes my finances are tight (especially when I have two emergency pet surgeries within a month :( ) and I'd like to know when hundreds of dollars are being billed.

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