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|Google Adwords features I'd like to see|
my list so far..
As someone who spends a lot of time with the PPCs, there are a few features that would be great for further optimizing campaigns, and these features are mostly about ad control. PPC is one of the few (if not the only) ad place where a publisher is not in complete control - so here's my list of what I'd like to see...
1. Ad CTR rates for Google only as this is what determines ad placement.
2. The ability to show ads on only partner sites and not Google.
With the ability to regional target on Google, and not on partner sites, disabling a national campaign on Google for regional ads, yet keeping the national for partners would give us more control.
3. AdSense Only Campain.
AdSense searches are much different than Google ones. If Google is in doubt, it uses a more common keyword, and not more specific ones. This has led to many terms not being properly advertised for on AdSense, as those common terms people would rack up thousands of impressions a day on Google, and yet less than a thousand on AdSense sites. I would like to make a campaign strictly for AdSense which is not shown anywhere else as it's such a different type of market.
4. Allow advertisers to pay in advance.
Many people use debit cards for PPC so their cards don't get out of control, or so accountants have some control over Ad dollars.
5. Suggestion for the Beta Regional Ads - Allow more than 5 groups per campaign. If you want to target all of NY except NYC, you need to make 2 campaigns as NY has more than 5 areas.
6. Higher cap on max campaigns.
With the regional campaign, I'm also having issues with the max number of campaigns allowed (25). We're in 21 states, and I'd like to see the numbers per state (plus different ads preform completely differently in various states), so I want one regional campaign per state. Combined with my other national ads, I don't have enough campaign space to accomplish this.
I think this is my Google wish list, at least for today...
This morning I thought of a feature that would be pretty handy.
The "show statistics by" drop down box offers options for:
- last 7 days
- this month
- last month
It would help me to have two additional options:
- this Calendar Year
- this Fiscal Year
Perhaps each user could configure fiscal year in the "My Account" tab.
These two options would allow me to quickly pull up YTD expenses per campaign (useful for ROI calculations).
I can't stop posting in this thread - think it's an addiction.
If G is going to keep the campaign limits at 25, then the ability to set the regional area within each AdGroup would be useful.
That way if someone wants to organize their 'blue widets' in 12 regions, they can do it under 1 Campaign. At present, if you target a lot of regions and national ads, there just isn't enough campaign space.
Also, the ability in the regional targeting to have an 'except' area as well.
If I want to target all of New York State, except New York City, it takes up 2 campaign slots as there are 10 regions in the state. It would be nice to make a campaign that is New York -NYC. This way also if I wanted to target NYC, I could make a special campaign for NYC, then one for the rest of the state, and my ads won't be competing against each other.
|I can't stop posting in this thread - think it's an addiction. |
IMO, this is a good thing, eWhisper! So, give up coffee if you have to, but keep posting to this thread! ;)
Thanks to all for their contributions, which I'll forward, as usual, this Friday evening.
Apologies if this is an old idea, or just plain wrong ...
I'd really like to see reports broken down by month or weel. At the moment (I think) for a given period you can either choose to see the total, or the figures broken down day by day. I'd like to see the figures broken down week by week and/or month by month as well.
The reasons (in no coherent order):
a) If you're not a massive Adwords focused person checking their stuff daily (and even if you are) then one really critical thing you want to know is what the underlying trend of your account is. This alerts you to problems that might be affecting your clicks and spend. And to see the underlying trend you need to see the figures broken own over time.
b)If you're traffic isn't huge, then the daily figures are quite 'jumpy' (read statistically unreliable), so it's not easy to spot trends at a glance.
c) But if they're lumped together by weeks or months it's so much easier to see what the underlying pattern is.
d) Currently I find myself copying to a spreadsheet and calculating it week by week there, which is quite a hassle.
e) You have to watch the trend if you're doing financial projections, making decisions about the future of you business that are affected by Adwords-driven income.
I would like an alternative way to pay rather than credit card. Allowing me to wire money, and maintain a prepaid balance would be ideal.
I'd like a fetaure to advertise in "content targeting" only.
It was often posted and I don't like it myself to log-in so many times again per day.
I would like to see an increased "keep logged-in time" and in addition a checkbox to choose "auto login" (data stored in a cookie) so everyone can choose whether its secure enough for him to use this feature or not.
Can't believe this wasn't my number one - it's my biggest G pet peave.
G assumes that the billing info is the contact info. I keep credit numbers on file for my clients, and so if G wants to give me a call, they actually call the person w/ the credit card who has absolutely no idea what's going on - and often I don't end up with the messages. And if they send me email, it's always addressed to someone else.
The ability to add a "Contact Info" that is different from the billing info, so G knows who to talk to.
What eWhisper just said!
Yep, I thought it was an excellent idea too.
Consider it 'submitted' along with the others!
The Payment Details screen offers options for a "printable invoice" and a "printable receipt."
However, it would be handy to have a way of e-mailing receipts to the contact's e-mail address. Right now to submit my expense reports, I copy-paste the invoice into Word, and then send it as an e-mail attachment.
It would be easier to have an invoice arrive in my inbox when new Google posts new charges.
One more thing I'd like to see:
Teach all keyword specialists the same things, this would finally avoid that listings from one person getting disapproved while the listings of another person who is doing the same things getting approved just because the reviewer is someone else.
Really, that sucks badly. Nearly all of my listings got disapproved yet because of an issue with the display url. But I was running these ads since 3 months, did a lot of changes, all my ads were reviewed many times and all were approved. No reviewer has had a problem with the display url. Till today.
I just checked a few competitors and 3 out of 6 are doing the same like me and were still approved. :(
There are some really great ideas here. Ive been reading this wish list and watching it grow for awhile now, and so I thought I'd add my wish along with everybody elses.
I must admit most of the things I might have wished for have already been covered, except for one. It's not technical, or billing related etc; it's quite simply to have an extra 3 characters available for use in the headlines of creatives.
I can't count the number of times I've had to alter what would have otherwise been a really great and catchy Ad title, simply for the lack of 3 more characters.
Ps, Sort of reminds me of that famous saying .. what was it now, Oh yes.. A horse a horse, my kingdom for a horse!
|simply to have an extra 3 characters available for use in the headlines of creatives. |
I wish I could find the thread, as it was a perfect quote, but it was from AWA, and was something linke 'the best creative is always 1 character longer than what you're currently allowed'
If they made it 3 characters longer, then in a couple months we'd say we want 3 more characters. I wouldn't mind a few more letters here and there, but that would be a major change seeing as many partner sites would all have to redesign their sites to fit in the additional banner size.
I realize this has been posted already, but I would like to add my request on to all the others that asked for a way to pause/resume campaigns automatically on certains days or certain times of certains days.
Some things only sell on say, Friday evenings from 4 - 8pm. It'd be nice not to have to change that manually. :-)
For accounts that qualify for telephone support, I would like the name and direct line of the customer service agent displayed somewhere in the account section.
Thanks again to all for the 'wish list'. I'll be passing the lastest suggestions on in about 4 hours, give or take a bit.
My wish list: that this thread, or one very much like it remains active over time.
It's really valuable to get this feedback on an ongoing basis.
BTW, I'll be posting Monday, Tuesday, and Wednesday of next week - then maintaining radio silence till Monday the 29th - due to the Holidays of course. Just a heads-up, in case I don't respond to request for info, or something. ;)
Thust thought of this, it would be nice to have a page that just has your inbound links shown. That way you can just go down the list and check your links. I have had some landing pages get pulled from the site and I forget about the link until a week or two later. And from this page you could also change the inbound URL if need be.
I think it would be helpful if you could set budgets at the individual adgroup level, OR if you could have (many) more than 25 campaigns per account.
As it is now, we've been forced to put unrelated adgroups together in a campaign, which has made it pretty much impossible for us to do proper budgeting. We could make multiple accounts, but that would give us a whole new set of accounting headaches (no single place to get reports for all our accounts, we'd need to keep track of which keywords were on which accounts to avoid double ads, etc etc).
What I would really like is the ability to add more than one credit card to the account, for example, if the charge does not go through on card 1, automatically charge card 2.
I've had a couple of instances where the charges did not go through because of fraud prevention by the credit card company, they see a charge for $500 every other day, and automatically think someone got a hold of my card, so they decline further charges. If this happens when I am not around, it can be costly.
I would like to see which credit card was used for a certain charge, for example when you go to "Payment Details" you see "Payment type: Credit Card VISA", I'd like the last 4 digits of the card added to the end like this: "Payment type: Credit Card VISA (1234)"
I seriously think one of the biggest things adwords is missing is the ability to run different ads, at different times of the day.
Many of my projects require me to code my automated system to do this, whereas adwords could simply have it in the user menu.
Thanks as always for the contribution to this thread!
I'll be away from Google (well, in body, at least...) from Thursday till Monday. So keep the suggestions coming, and I'll pass them on to the right folks on Friday January 7th.
A new year. Wow. Who knew it could happen so fast?
It would be really cool to have the ability to target by IP address. For example, I have a b2b client that would probably get better CTR just targeting corporate IPs.
I'd like to be able to edit bids on the traffic estimation page. That page gives estimated ranking positions. I'd like to be able to adjust bids to achieve a more optimal rank.
Cline, I think you already can adjust your bids in the traffic estimate section.
Robino, you're right, you can. What I meant to say was that the interface for doing so is really awkward. The rank estimation is at the top of the page, then there is a box at the bottom of the page, requiring scrolling inside the box. What I'd like are edit fields on each line of the traffic estimates in the Maximum Cost per Click column, with the New field being something that could be edited.
One feature that I wish to add:
A time controller which can be used to set when the ad campaign or ad group can be on or off during the day. It will be nicer this time controller can be extended to the key words.
Please can you add a 'merge campaigns' button next to 'pause', 'resume', 'delete' and 'edit settings'.
I would like to merge a number of old campaigns together, keeping valuable past history data from the adgroups contained within.
At present, you need to delete the adgroup and start again, losing all your optimised positions, cpc's and historic ctr's.
Just following on, considering the 25 campaign limit, how about the option of daily budget for each adgroup?
At the moment it's just for a whole campaign, which isn't particularly specific.
Sometimes you want to slow one adgroup down, while keeping the others going at full pace - can't do this at the moment.
One final one :)
The ability to pause/resume a single keyword within an adgroup.
At present, the only option is to press 'delete', losing your past history (+premium listing promotion I believe).
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