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ROI Question
Need some help.
puppetmaster

10+ Year Member



 
Msg#: 1174 posted 12:56 pm on Sep 18, 2003 (gmt 0)

I am think about starting google adword. I don't sell a product online so how do I figure out my ROI. Any help would be great. I looked but couldn't find a topic.

Thanks,

 

Robsp

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1174 posted 1:04 pm on Sep 18, 2003 (gmt 0)

What is it you want to sell? (widget service, widget maintenance, etc)

roitracker

10+ Year Member



 
Msg#: 1174 posted 1:34 pm on Sep 18, 2003 (gmt 0)

If you sell a service, you would need to look at the number of leads that your campaign generates & calculate your cost per lead.

You can then work out your cost per sale/acquisition. If you get 1 sale from every 100 leads, your cost per sale is 100 x cost per lead.

You can then work out the overall ROI of your AdWords campaign.

puppetmaster

10+ Year Member



 
Msg#: 1174 posted 2:03 pm on Sep 18, 2003 (gmt 0)

We sell a product, but not on the site. Our site is just informational. The problem I'm for seeing is how I'm determine if I got the leads from PPC or from top placement.

Thanks for the info. so far.

Robsp

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1174 posted 2:21 pm on Sep 18, 2003 (gmt 0)

I would consider adding a form on your site where people can show their interest by getting more detailed information, like a white paper on your product. If you then collect e-mail addresses or names with your final sale you can match them against the interested database. In any case you can measure the "cost per interested user".

My 2cts.

Rob

Opportune Moment

10+ Year Member



 
Msg#: 1174 posted 2:27 pm on Sep 18, 2003 (gmt 0)

The other thing is if you are starting PPC for the first time and are having a hard time tracking ROI, monitor the call volume. If it spikes you can probably attribute that to these new ads. Figure out your typical conversion rate on sales from calls and do the math. That's my advice.

onlineleben

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 1174 posted 2:46 pm on Sep 18, 2003 (gmt 0)

Why not create a separate landing page for the adwords?
There you can list a different email or phone number for people requesting your product/information. With this setup you can easily differentiate which sale cam from free traffic and which one from adwords.

Also please check other threads in these forums (use the site search function). You will find lots of interesting stuff related to your question.
Good luck with Adwords.

werty

WebmasterWorld Administrator 10+ Year Member



 
Msg#: 1174 posted 2:55 pm on Sep 18, 2003 (gmt 0)

One thing other people have mentioned is getting a unique telephone number to track leads off the web site. You could pretty much mimic/clone your entire site with the new phone number, block everything from the robots.txt and send your adwords campaign to there.

Here you could use a unique contact us email, form, snail mail address (add a suite number or letter), or telephone/fax number.

If you are in the US I beleive MCI offers 1-800 numbers for as little as $5 a month and 8-10 cents a minute. If your call volume is low, it may be an excellent way to track your leads.

<sorry>A little too slow on my reply, I got sidetracked and now we have the same idea pretty much</sorry>

puppetmaster

10+ Year Member



 
Msg#: 1174 posted 3:19 pm on Sep 18, 2003 (gmt 0)

Thanks everyone for your quick post. I think the best option for me is to set up a new informational form on our site. We already have a form for people to request more information, but I don't think I can trust people giving honest answers on how they got to the site.

I might be answering my own question but how would I set up a clone of my site using robot.text.

My Thoughts is to make a new folder www.mysite/adword and place site in that folder and using the robot.txt to block that folder.

The question is what would the robot.txt look like(the code)?

Thanks everyone

roitracker

10+ Year Member



 
Msg#: 1174 posted 3:49 pm on Sep 18, 2003 (gmt 0)

#robots.txt

User-agent: *
Disallow: /adword

puppetmaster

10+ Year Member



 
Msg#: 1174 posted 4:16 pm on Sep 18, 2003 (gmt 0)

Cool thanks,
I was thinking, we have another site that has basicly the same information. I'm just going to use that site and use the robot.txt to block the information. That way I wont get in trouble with the all mighty google for spamming.

Another question? Are you able to view the amount people are bidding on google like Overture?

Thanks

roitracker

10+ Year Member



 
Msg#: 1174 posted 4:44 pm on Sep 18, 2003 (gmt 0)

Are you able to view the amount people are bidding on google like Overture?

No.

Note: Your position is calculated as a multiple of click through rate & cost per click.

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