Welcome to WebmasterWorld Guest from 184.108.40.206
Instead of bookmarking the site, or even remembering the URL, as he continued his research throughout the day, he simply repeated the search and clicked on the ad again and again.
Tonight, when he went to show me the site, the ad was gone.
He was upset. "The link was right there. It's not there now. There were five boxes. Now there's only one."
I explained to him what had happened-- how you set a budget and every time someone clicks part of that budget gets used up...
He probably pretty much singlehandedly blew through these people's budget.
So, I just want to apologize on his behalf to the company, whose name I probably shouldn't say. He didn't realize what he was doing, and he'll so totally buy a mini-ITX Nehemiah motherboard from you...
Do you guys in the biz think this happens much? He quite honestly was counting on the adword ad being there so he could find the site again. It kind of sets my teeth on edge to think of that happening. Fortunately he was able to remember enough details (it was in boston, it had logic in the name, etc., etc.) that he could find the site again, and not click on the ad this time...
(I always make him sound so dumb in these posts. But it's just that he lives in an entirely different world... where you never click on ads, Google just works, etc. etc.)
(Mods, if you think this is too Foo for the Adwords forum, feel free to move it... I just wanted to ask the Adwords folks what they think...)
So you want to click more than once and spend money on my site, feel free, I could use the business.
Although, I should add, I'd love to not get charged for those clicks if such a system were implemented...
Yes, 100% sure. We use our own ROI Tracking tool to track Adwords and Overture traffic. When a visitor clicks an ad he/she is redirected to the target url and a cookie is set with unix-timestamp and unique id of the traffic source.
the next time that visitor clicks the same traffic source we compare the saved timestamp to current unix time. all multi-clicks within 3 minutes are filtered out. Because of the cookie it must be the same visitor/computer. We don't use IPs because many people using AOL or other ISPs have the same IP address - they use the same proxy.
Now this tracking system counts about 2% less clicks than google on average - those clicks are multiclicks. some of them even within 2 or 3 seconds.