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New look of Adwords...
Getting larger? Perhaps for effectiveness?
Eric_Lander




msg:1157429
 1:10 pm on Feb 28, 2002 (gmt 0)

I dropped my AdWords program months ago... But today noticed that adwords is extending the width of the adword boxes so they come closer to the search results.

Has anyone running an Adwords account noticed any positive benefits from this so far?

Thanks!
~ Eric

 

Brett_Tabke




msg:1157430
 5:44 am on Mar 6, 2002 (gmt 0)

It's hard to judge with the changes to AdWords last month.
Is there info about the change in size anywhere on Google.com?

Eric_Lander




msg:1157431
 1:56 pm on Mar 6, 2002 (gmt 0)

I cannot find anything on the sizing changes, but have noticed they are back to normal size.

It appeared only within their DB updating process a week or so back.

~ Eric

nell




msg:1157432
 7:45 pm on Mar 6, 2002 (gmt 0)

Tip Dept.

The last line in the Google adword can be replaced with a nice long bold line of advertsing instead of the URL. A long line there (that's the longest field) will
e x p a n d
your ad out to the full margins.

Mike_Mackin




msg:1157433
 7:50 pm on Mar 6, 2002 (gmt 0)

Tampa SEOs are clever little devels :)

Jill




msg:1157434
 8:16 pm on Mar 6, 2002 (gmt 0)

Nell, you are so clever ;) Have you tried this? I can't see why losing the visual link information would be a problem since they only need click on the banner. I could be wrong though. Will Google let this fly?

(btw, I absolutely love your stuff!)

Mike_Mackin




msg:1157435
 11:59 am on Mar 7, 2002 (gmt 0)

>Tip Dept.

WELL, something went wrong :(
We tested it on an ad that helps us gross $20 per hour.

adwords writes:
We are not able to run the following ad in Ad Group #1, of Campaign #2 you have created using the Google AdWords Select Advertising Program:

We have temporarily disabled the ad as a service to you because the URL of your ads doesn't work properly. Please take a look at your ads and change the URL to make sure that customers who click on your ad are able to reach your site.

Stats:
(Disapproved)
Clicks: 22
Clickthrough Rate: 7.6%
Average cost-per-click: $0.41
********************************
OLD AD
Clickthrough Rate: 2.3%
Average cost-per-click: $0.35

adamxcl




msg:1157436
 2:37 pm on Mar 7, 2002 (gmt 0)

Well, it either worked for a very short period of time for someone or maybe it gets by on a minor term.... Mike's term of .35 to .41 is probably a more popular one and more likely to get caught (?)

French Connexion




msg:1157437
 3:38 pm on Mar 7, 2002 (gmt 0)

My clickthrough rate jamped from 1% (yesterday) to more than 10% (today)with the same campains.
the number of impressions decreased sharply.
is there any tricks behind it?

how can G manage that?

Mike_Mackin




msg:1157438
 3:42 pm on Mar 7, 2002 (gmt 0)

Campaign back online

Shows 16% CTR but it is too short a sample to tell at this point.

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