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AdWords fud or fact?
Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 112 posted 6:08 am on Mar 5, 2002 (gmt 0)

I've been noticing a few comments around the web related to Googles new Adwords system.
[theinquirer.net...]

Any truth to that story? I've not heard of anyone having that problem.

 

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 112 posted 6:25 am on Mar 5, 2002 (gmt 0)

i think I remember some suggestions of that in a recent thread here.. Though no real evidence at the moment.

Having said that, I have noted that Google referrals to one of our commercial sites have decreased significantly after we signed up in the last 3 days -Sat/Sun/Mon. The account is "on hold" at the moment (for not achieving minimum click through rates) becuase we cant find yet a way to write an ad combined with key word selections to create a large enough click through. We only have one more chance to change it before our account is cancelled and we have to start and register with another 5 bucks again. Im thinking it may be better to just cancel the whole thing, as it seems the nature of that highly specialised b2b service does not fit well with the Adwords model. And maybe our referrals will increase again...

We are keeping a very close eye on google referrals in that domain. All other domains (not referred to in Adwords) are actually increasing for google referrals, so its only a short time, but it sticks out like a sore thumb on our historic graphs.

Obviously, if true, it would taint Google's major competitive advantage (of an objective, relevant main search listing) at it's heart.. in the long term fatally..

Google I think has publically stated that the index is unaffected by and independent from AdWords. So their credibility would be gone too.

The likes of alltheweb would be sporting like.. real big .. smiles...

adamxcl

10+ Year Member



 
Msg#: 112 posted 2:12 pm on Mar 5, 2002 (gmt 0)

I have to post on this as I was somewhat reluctant to create a topic on it before.

What I have seen is a site of mine doing very well in Google. Steadily increasing in referrals for many months. I had increasing highs every week and a record number of refferals on Monday Feb 18th and close to that on Feb 19th (the afternoon of which I signed on for Adwords select in keywords that weren't doing well by themselves.)

Although my traffic from google has stayed well overall, it has gone down a bit, peaking at 68% of my previous highs. It may just be a coincidence and fall under the lines of: the more I spend in a day with Overture, the more I lose that day. The less I spend in recent weeks, the more I seem to make.

I have asked myself why, if you prove that are willing to give good money to Google, would they continue to boost your site for free? It's a very grey area in my opinion and we can only watch and look at raw numbers to see what is happening. I'm eager to hear if anyone else has noticed anything.

GoogleGuy

WebmasterWorld Senior Member googleguy us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 112 posted 4:15 pm on Mar 5, 2002 (gmt 0)

Hey, I'm taking a "working vacation" in March to get more code written, but I wanted to reply to this thread.

Advertising on Google has no effect, positive or negative, on ranking in Google. They're completely different systems, and buying advertising neither helps nor hurts you.

I won't be around as much this month, but I'll still stop by to give the straight dope on stuff like this.

Hope this helps,
GoogleGuy

chiyo

WebmasterWorld Senior Member chiyo us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 112 posted 4:25 pm on Mar 5, 2002 (gmt 0)

Many thanks for the re-affirmation Google Guy.

Coming from you we are no longer worried.

jimmykav

10+ Year Member



 
Msg#: 112 posted 7:27 pm on Mar 5, 2002 (gmt 0)

Enjoy the "break" googleguy

Dougal

10+ Year Member



 
Msg#: 112 posted 9:34 pm on Mar 5, 2002 (gmt 0)

Hi

With regard to the theinquirer report I can confirm it's true here in the UK. When I searched for "printer" no adwords of any flavour were shown? Doesn't anyone want this word?

To test (monopolise) on this I added the broad match "printer" to my campaign. For several days now theres still no ads showing?

I've asked everyone in my address book to search on google using "printer". NONE have seen any ads!

According to the campaign figures "printer" has been allegedly acheiving 141 impressions a day with a CTR of 1%. If this is true how many other advertisers are not getting shown.

I'm a BIG fan of Google and trusted their adwords and was happy with my campaigns running at ~8.9% CTR and a CPC ~0.11 for 6 Months. However running the Select has dropped CTR to 1% and the cost is $0.28.

Strangley Googles usually very helpful support has been silent on my many questions?

Perhaps there is something in it?

Just a thought - If I were the only "printer" wouldn't there be more than 141 searches containing printer in the UK per day?

Brett_Tabke

WebmasterWorld Administrator brett_tabke us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 112 posted 2:18 am on Mar 6, 2002 (gmt 0)

Thats not the issue in this case Dougal. (hey, welcome to the board) It's not uncommon to find popular kw's not purchased. There are several bigger keywords I've never seen sold on Google.

Thanks GG. Have fun on the vacation.

minnapple

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 112 posted 3:24 am on Mar 6, 2002 (gmt 0)

I have an adword like "bluegreen paint" that is displayed when searched.
bluegreen paint is showing impressions and hits.

A secondary adword "blue green paint" is not displayed when searched upon.
"blue green paint" shows no impressions, even though I have tested the search phrase serveral times.

Looks as if there is some type of filtering going on.

adamxcl

10+ Year Member



 
Msg#: 112 posted 3:39 pm on Mar 6, 2002 (gmt 0)

There seems to some terms that don't show all the time or even perhaps at all. I have had terms that I can never find my ad, nor do they give impressions for anyone at all.... maybe they could just decline certain listings instead? I don't know. I had one general term that was getting impressions, no clicks and I have never found any ad from myself or others under the term. Not sure what the impressions were from.

I still love Google, glitches and all.

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