Google's CPC is an eye opener
How much is SEO worth?
With the arrival of Google's CPC program I lost myself in checking the opportunities, reading the 12 pages FAQ, fooling arround with keywords, even neglecting the latest index upate results, only to awaken to the reality of costs.
SEO in general has been difficult to qualify and quantify.
As of lately things are clearer. As it stands for the moment, Google is statistcally the important search engine to qualify for. And now finally we know what its
With CPC and a good statistics program, Google has put a value to high ranking and referrals. You can face your client or yourself and say: 'by taking care of these
under-optimised pages of your site, I will get you referrals for these search phrases'. You can offer him the SEO alternative of advertising CPC and not only tell him exactly what each refferal will cost, but also how many referrals (click throughs) he can expect (Google's CPC guestimate).
Not that PPC did not exist previously, but Overture delivers for search engines that are incomplete, unupdated, unpopular and inconclusive in results. There is near to no SEO work to do for the Overture feed search engines (AV, Yahoo, MSN etc) other than PPC.
Right now I can make a simple table after every update, compare post-update Google search phrase referrals with pre-update referrals and multiply the number with the actual Google quoted CPC.
Say the new Google update gives you 20 extra daily referals on the search phrase: 'search engine optimization', multiply that by Google's quoted CPC for that search phrase (e.g.USD 1.00) and you have delivered your client 20 x 1.00 = 20.- USD of added value a day only for that search phrase.
Googles CPC has put a quantifiable $ value to everyones hours lurking and contributing here...