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Google Introduces Key Name Search into Toolbar
Reminiscent of the old RealNames functionality
martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 707 posted 3:21 am on Jul 15, 2004 (gmt 0)

According to PC Magazine [pcmag.com], Google has released a new version of the toolbar that will automatically redirect straight to a website if there's an obvious match between what is typed into the toolbar and a specific website.

Key Name search.

Current Google Toolbar users will be updated automatically over the next few weeks. Those who have already configured Google as their default search engine will have Browse by Name turned on by default. Others can enable it from the Options dialog.

According to the Google Toolbar page [toolbar.google.com],

Browse by Name - save time by typing names instead of URLs in your browser's address bar...

Oh boy! Something new to play with!

[edited by: martinibuster at 3:29 am (utc) on July 15, 2004]

 

Marcia

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 707 posted 3:24 am on Jul 15, 2004 (gmt 0)

Goodie! Thanks MB, I'll change the default search. Yahoo hijacked mine when I installed their toolbar.

wellzy

10+ Year Member



 
Msg#: 707 posted 1:22 pm on Jul 15, 2004 (gmt 0)

Nice find martinibuster. Something else to play with. I imagine I'll waste a good amount of time finding flaws in it.

wellzy

zeus

WebmasterWorld Senior Member zeus us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 707 posted 1:34 pm on Jul 15, 2004 (gmt 0)

Ohh no I dont like that, it will ones again give a boost to companies that have a big name on the net and the little company who tries to get a good name in the future has absolutly no chance, because google only delivers that one result, when a surfer types a name based search.

zeus

GlynMusica

10+ Year Member



 
Msg#: 707 posted 2:03 pm on Jul 15, 2004 (gmt 0)

Yeah but it's the only way they are going to curb the amount of spam in their index.

Glyn.

graywolf

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 707 posted 3:55 pm on Jul 15, 2004 (gmt 0)

Anybody got a sample of a word that works I tried a dozen or so and no success.

yes I did download the new version after I blew the dust of my IE browser ;-)

atadams

10+ Year Member



 
Msg#: 707 posted 4:01 pm on Jul 15, 2004 (gmt 0)

How is this different (other than being slower) that typing a keyword in the address bar and hitting "cntl + enter"?

[edited by: atadams at 4:30 pm (utc) on July 15, 2004]

zeus

WebmasterWorld Senior Member zeus us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 707 posted 4:29 pm on Jul 15, 2004 (gmt 0)

graywolf, type yahoo

whiplashblue

10+ Year Member



 
Msg#: 707 posted 5:52 pm on Jul 15, 2004 (gmt 0)

I would imagine that this new feature might cause some screaming.

For example, typing 'apple ipod' using the new names feature now takes you right to Apple's iPod home page.

The old-style SERP had both native and Adwords results for some big shopping portals, such as CNET, BizRate, Amazon, etc. Doesn't that mean that all Google toolbar traffic for that phrase is going to stop dead for those portals? Won't that affect some of the big boy resellers quite a bit?

sfxmystica

10+ Year Member



 
Msg#: 707 posted 6:00 pm on Jul 15, 2004 (gmt 0)

Will the existing toolbar update itself or do you have to download and install the new version?

beren

10+ Year Member



 
Msg#: 707 posted 6:17 pm on Jul 15, 2004 (gmt 0)

I suppose this is OK if it works when there truly is an "obvious match". But I'm worried this is going to turn into another Real Names, which would not be good. Will Google start asking for money to buy certain words? That would be very, very bad.

(I don't particularly care about iPod resellers. But there are other ways that this is bad.)

martinibuster

WebmasterWorld Administrator martinibuster us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 707 posted 6:20 pm on Jul 15, 2004 (gmt 0)

whiplashblue makes a good point. This function takes the "surf" out of "surfing."

Anyone think some websites may suffer a traffic drop as a consequence of this feature?

Robino

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 707 posted 6:25 pm on Jul 15, 2004 (gmt 0)


But I'm worried this is going to turn into another Real Names,

Yeah, this is bad news for the toolbar users.

I believe the Firefox Google toolbar had this option set as the default.

[edited by: Robino at 6:27 pm (utc) on July 15, 2004]

skipfactor

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 707 posted 6:26 pm on Jul 15, 2004 (gmt 0)

>>Anyone think some websites may suffer a traffic drop as a consequence of this feature?

Yes, the one's relying on AdWords for traffic. Not to mention Google taking a hit on Adwords revenue.

cwnet

10+ Year Member



 
Msg#: 707 posted 6:54 pm on Jul 15, 2004 (gmt 0)

Certainly food for thought. Shifting the balance a little bit from "keyword search" toward "brand awareness".

Another factor to keep an eye on when "optimizing" or "marketing" a site.

BReflection

10+ Year Member



 
Msg#: 707 posted 8:21 pm on Jul 15, 2004 (gmt 0)

I tried a lot of terms and it pretty much only works for well known name brands. This doesn't seem like a very inventive development.

Kirby

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 707 posted 9:22 pm on Jul 15, 2004 (gmt 0)

>Anyone think some websites may suffer a traffic drop as a consequence of this feature?

No, unless Google starts charging for keynames.

Tropical Island

WebmasterWorld Senior Member tropical_island us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 707 posted 11:27 pm on Jul 15, 2004 (gmt 0)

Can anyone tell us what version of the toolbar is the latest.

Mine is 2.0.111 -big/en (GGLB)

edit_g

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 707 posted 11:43 pm on Jul 15, 2004 (gmt 0)

Doesn't work for me - will it update itself? As the toolbar gets more widespread this certainly provides another reason for spammers to target well known brand names...

Chndru

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 707 posted 11:54 pm on Jul 15, 2004 (gmt 0)

>>what version of the toolbar is the latest.

2.0.112

[toolbar.google.com...]

But, how to update w/o uninstalling?

colintho

10+ Year Member



 
Msg#: 707 posted 8:15 am on Jul 16, 2004 (gmt 0)

Anybody seen this?

Just trying the new feature “Browse by Name” and noticed the following:

As a result of our brand name endeavours, in establishing our trade mark / service mark “****” and to see if the Google Toolbar, Browse by Name feature would return our site.

I tried typing **** into the browser address bar, returning this folder on my PC C:\Documents and Settings\Owner\Favorites\****

I tried the suggested “GOOGLE” – “you can just type "google," and Browse By Name will take you there.”

As I also have a favourites folder named GOOGLE I got this: C:\Documents and Settings\Owner\Favorites\google

Also if you type this: Microsoft Outlook

If you have Microsoft Outlook, it opens your "Microsoft Outlook" program

GlynMusica

10+ Year Member



 
Msg#: 707 posted 8:45 am on Jul 16, 2004 (gmt 0)

misunderstood.

Leosghost



 
Msg#: 707 posted 10:54 am on Jul 16, 2004 (gmt 0)

Strikes me I need to go register some Keyword domain names..

BReflection

10+ Year Member



 
Msg#: 707 posted 11:25 am on Jul 16, 2004 (gmt 0)

[bcolintho[/b] that is Internet Explorer behaviour not Google Toolbar.

colintho

10+ Year Member



 
Msg#: 707 posted 11:33 am on Jul 16, 2004 (gmt 0)

ok - thanks, perhaps this IE behaviour should have been considered when this feature was being implemented?

caveman

WebmasterWorld Senior Member caveman us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 707 posted 7:39 pm on Jul 16, 2004 (gmt 0)

I see no point to this. All is does is rob users of choices. I'll make my own choices thank you.

And if the argument is that it helps the less-well-informed searcher, I don't buy that either; a lot of searchers start with very basic kw's without necessarily intending to go to the most obvious choice (if there is such a thing).

saurabh

10+ Year Member



 
Msg#: 707 posted 11:34 am on Jul 17, 2004 (gmt 0)

How exaclty is this different from the "I'm Feeling Lucky" button?

bigjohnt

10+ Year Member



 
Msg#: 707 posted 9:19 pm on Jul 19, 2004 (gmt 0)

Polishing up the crystal ball...

methinks Google will start selling Real names for the Toolbar - since, its not really, "really" part of the SERPS. Most likely after IPO, Q2/3.

OR maybe not. :)

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