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The best keyword tool?
Which keyword tool is best?

 4:34 am on Feb 13, 2004 (gmt 0)

Hey all,

I'm in the process of choosing the best keyword tool. I have been looking at WordTracker and think it may be the way to go. Anyone using this tool that could give me some feedback. I just want to know if it's worth the $263.84?




 1:39 am on Feb 15, 2004 (gmt 0)

Yeah, I use WordTracker pretty much every day. It's one of my most valuable tools.

Robert Charlton

 6:49 pm on Feb 16, 2004 (gmt 0)

An oldie but goodie, not strictly about what you're asking, but covering your question in various posts. The underlying situation hasn't changed:

AdWords' keyword tool versus Wordtracker for Google SEO


 12:42 pm on Mar 23, 2004 (gmt 0)

Overture search term suggesstion helps a lot in finding the prospective search terms. For this industry and market knowledge is very important.


 1:03 pm on Mar 23, 2004 (gmt 0)

I use a combination of the Overture, Wordtracker, Google and Espotting suggestion tools.


 2:02 pm on Mar 24, 2004 (gmt 0)

It does depend how you use the tools, but I like the Overture tool because there is a UK version of it and the states is generally useless as a measure for me. By the same token, Espotting gives me other country estimates outside USA but you've gotta treat them all with caution.


 9:11 am on Mar 27, 2004 (gmt 0)

Can you please tell Overture and Espotting for showing "How many times that term was searched on last month" which regions and Search Engines do they cover.

Actually I encountered a difference in the results of Overture and Espotting for the keyword - "key stage 2", searched in the month of February'2004.
Was just wondering on whose results should I rely.

Can anyone tell if there's any tool which can tell the frequency of keywords searched in the last 3 months instead of 1 month, offered by Overture.

Eagerly waiting for ur reply


 5:39 pm on Mar 27, 2004 (gmt 0)

I have used Word Tracker and Overture and the only accurate tool I have found is to use Adwords. I try different KW's and see how many impressions and how many hits and use this data. It may cost more but you get real time data.


 6:07 am on Apr 23, 2004 (gmt 0)

HI all,

As many mentioned overture and **** , what does they actually show, number of unique searches as in from a unique ip, unique SE?

Also how can I find the number of searches for the word "Blue Widgets" for Google Yahoo,msn ... sepratly on per month basis.

Which is the best way to find the online market for a search word. As of now I use all the four mentioned wordtracker, google, overture and Espotting.

Can someone clear the definition for these sites and as Vaniaul asked why are they showing different search number per month, sometime by a big margin


Robert Charlton

 6:36 am on Apr 25, 2004 (gmt 0)

...how can I find the number of searches for the word "Blue Widgets" for Google Yahoo,msn ... sepratly on per month basis.

You can't. It's an inexact science at best, and the engines keep their data very private.

...why are they showing different search number per month, sometime by a big margin

Read (or reread) the thread I link to in my post above.... It's all there. Here's a partial list, spelled out in more detail.

a) demographics - The engines have very different audiences. WordTracker pulls its data from some pretty lowbrow metasearch engines, and then assumes it can get the figures for Google just by adjusting for market share. It doesn't work.

b) sample size - The metasearch engines that WordTracker uses have a very small sample size. WordTracker extrapolates this small amount of data by multiplying it up to represent a much larger share of web searches. In so doing, they're also scaling up their errors.

Say their metasearch data is one-fourth of one-percent of all web searches. Say Google is fifty-percent of all web searches. In multiplying their figures by 200, which is what they'd have to do to predict Google traffic, they're also multiplying their errors by 200. A difference of 1 or 2 searches in WordTracker's data shows up as a difference of 200 or 400 searches in their predicted Google searches.

c) machine automated searches - These skew all the engines, but most significantly skew Overture. Let's say somebody checks his position 4 times a day. That's 120 times a month. If ten people do that, that's 1200.

WordTracker also occasionally shows automated searches... and these get scaled up unrealistically when they extrapolate their data.

d) MatchDriver - For the most part, Overture lumps singulars and plurals together, and also does a quirky kind of broad matching, alphabetizing the word order of some searches and lumping various searches together. You can do a site search on MatchDriver (or two words, Match Driver) to get a more detailed idea of what they do.

Note that the Google tool referred to in the Sept 2002 thread I link to is the old Google AdWords tool. The current one is much better. I find the AdWords Sandbox very to be useful, but it doesn't have search frequency numbers attached to it. Your best numbers will come from a test PPC campaign.


 3:08 pm on Apr 26, 2004 (gmt 0)

Wordtracker is brilliant because it does lots of things all in one place (keyword suggestions, traffic estimates, competing pages, KEI ratios), but forget about the hard numbers. It's traffic estimates will never be accurate, but that doesn't mean you can't use it. It's very useful for saying one phrase is used more commonly, or is more popular, than another phrase.

For traffic estimates, only Google Adwords gives you reasonable accuracy (the majority of searches are done on Google, so the sample size is very good for this purpose). You can also target by country (US, UK, etc), and it doesn't have to cost a lot to get the data. (that's where max CPC levels come in handy)


 3:30 pm on Apr 26, 2004 (gmt 0)

How do you analyse the google adsense data?


 4:03 pm on Apr 26, 2004 (gmt 0)

Can't comment on AdSense, I've only used Adwords (and only recently, still learning, but reports have been very useful so far)


 4:22 pm on Apr 26, 2004 (gmt 0)

I mean Adwords , how do you use it to get the approx number of searches?

Robert Charlton

 5:43 pm on Apr 26, 2004 (gmt 0)

I mean Adwords , how do you use it to get the approx number of searches?

None of the tools gives real numbers. At best, you can get an approximate relative ordering of your phrases.

As noted in thread below, I use the AdWords tool in conjunction with the Overture Tool, with great skepticism about the numbers in the latter....

SEO search phrase research with new AdWords Keyword Sandbox
Works well in conjunction with Overture Tool

If you do want numbers, you have to run a PPC campaign, with exact matches, and then analyze your data, keeping in mind that AdSense clicks are not the same as organic clicks. The thread I referenced in msg #5 above was asking about relating AdSense clickthroughs to organic clickthroughs. That would be good data to have if anybody has it. I think the ratio varies depending on the quality of the organic serps.

Again, I strongly recommend searching WW using Google on this subject and doing a lot of reading.


 6:11 pm on Apr 26, 2004 (gmt 0)

thanks this is truly helpful

Robert Charlton

 8:19 pm on Apr 26, 2004 (gmt 0)

...keeping in mind that AdSense clicks are not the same as organic clicks

I should have phrased this: keeping in mind that the number of AdSense clicks is not the same as the number of organic searches or impressions.


 11:26 am on Apr 27, 2004 (gmt 0)

that's what I do. Exact phrase matches, and note the number of served ads. Not an exact science I know, but a lot better than WT and OT numbers.


 1:09 pm on Apr 27, 2004 (gmt 0)

From our accounts, Overture's suggestion tool does not detect the difference between a real search and a bot search on their system, therefore the numbers will be inflated. I agree with using more than one tool to verify the numbers and ensure accuracy. I don't believe one database is completely accurate, although we use WordTracker more than any other.

Cheers, CaboWabo

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