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<Title> best practice
gibbon

10+ Year Member



 
Msg#: 890 posted 12:51 am on Feb 5, 2004 (gmt 0)

Just redoing the <title> of a site of ours.

Am a bit rusty as to how many times a key phrase can be repeated.

Would this be acceptable:

"Buy electric widgets - large electric widgets, small electric widgets, electric toggles, electric woggles and more"

ie the keyphrase "electric widgets" repeated 3 times

and the keyword "electric" repeated 5 times

 

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 890 posted 1:10 am on Feb 5, 2004 (gmt 0)

Optimal
<title> length would be around 60-70 characters. From the W3C...

Authors should use the title element to identify the contents of a document. Since users often consult documents out of context, authors should provide context rich page titles. The title element should ideally be less than 64 characters in length. While there is no limit on the length of a title, developers should be aware that the title element may be truncated if too long.

Your example above might be seen as a little overkill for someone scanning the SERPs. You want that title to grab the searchers attention.

You are targeting too many phrases in that one title. If this is the home page, then a title that targets the primary keyword phrase is in order. Save those other phrases for pages that are specific to them.

I'd do something like this for the home page...

<title>Buy Electric Widgets - Toggles - Electric Woggles</title>

You can repeat words, but I would not repeat a phrase. There should be distance between the repetition of words, they should not come back to back.

If the company name contains the keyword phrase, then it should be utilized strategically to create a context rich title.

<title>Buy Electric Widgets - California Electric Widget</title>

P.S. I did not repeat the phrase above. One is plural, the other singular.

[edited by: pageoneresults at 2:01 am (utc) on Feb. 5, 2004]

gibbon

10+ Year Member



 
Msg#: 890 posted 1:15 am on Feb 5, 2004 (gmt 0)

pageoneresults

thanks for that

havent changed this tag in 3 years - done well till now, but feel it is time to refocus. Not catchy enough

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 890 posted 1:16 am on Feb 5, 2004 (gmt 0)

Done well till now, but feel it is time to refocus.

I'm always skeptical about changing titles especially if they are performing well. You say till now, I'll assume something happened and the title is not performing as it once did?

gibbon

10+ Year Member



 
Msg#: 890 posted 1:30 am on Feb 5, 2004 (gmt 0)

Good point

To be honest it had about 7 keyphrases before

When I started all 7 were uncompetitive

Now they have been flooded with competition and the page only ranks for the main keyphrase.

Have to refocus and ensure that we dont lose rank on the main 3 keyphrases.

What do you think about this one?

<title>Buy Electric Widgets Electric Toggles Plastic Electric Widgets</title>

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 890 posted 1:40 am on Feb 5, 2004 (gmt 0)

Hmmm, not too bad. You've got electric three times. I'd be a little concerned with three repeats. But, you do have space and balance along with separation. Its a tough call. If you feel comfortable, then go for it.

What is the competition doing? What are the titles like for the first 10 SERPs? Then, when you view source, how many characters of markup before you get to real content? And, is the primary keyword phrase in that first section of real content? There are many variables with the <title> being the most important.

gibbon

10+ Year Member



 
Msg#: 890 posted 1:48 am on Feb 5, 2004 (gmt 0)

What is the competition doing? What are the titles like for the first 10 SERPs? Then, when you view source, how many characters of markup before you get to real content? And, is the primary keyword phrase in that first section of real content? There are many variables with the <title> being the most important.

All very good points. All of which I have to address. But you have to start somewhere :)

The idea is to refocus the front page to the core money 3 keyphrases - that i am pretty confident i can rank on.

Will ensure these keyword phrases appear high up in the content

Then use the same principle on the other key phrases elsewhere in the site

I am doing the plan now, and using this principle the site & navigation flows much more smoothly.

Fingers crossed :)

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